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10 articles for “consumer behaviour”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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Digital Payments as a Driver of Sustainable Consumption: A Consumer-Based Study of Perceived Challenges and Opportunities in FinTech Ecosystems
Abstract: The Digital Payment Systems evolved remarkably fast, and so, have transformed the way in which the consumer makes purchases for products and services as well as the way in which they function economically, i.e., how they consume things. Beyond convenience and efficiency, digital payments are increasingly viewed as a potential driver of sustainable consumption by reducing cash dependency, improving transaction transparency, and supporting responsible spending practices. This study examines digital …
Published in International Journal of Optical Innovations & Research · Vol. 4, Issue 1, 2026 · pp. 1–12 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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The Awareness–Behaviour Paradox: Media Literacy and Social Media Risk Behaviour Among Nigerian Undergraduates
Abstract: Background: The proliferation of internet-capable devices and social media platforms has created an intricate web of risks for Nigerian undergraduates, including cyberbullying, addiction, misinformation, and exposure to indecent content. While media literacy has been widely proposed in Western scholarship as a sustainable intervention for responsible online behaviour, its protective mechanisms remain insufficiently understood in non-Western contexts, particularly with respect to the psychological pathways through which literacy operates. Objectives: This study …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 1, 2026 · pp. 121–126 Read article
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Injection Pressure Optimization for Non-edible Biodiesel Blends in CRDI Engines: A Comparative Study
Abstract: The growing demand for clean and sustainable energy has increased interest in biodiesel produced from non-edible oil sources. These fuels are renewable, biodegradable, and do not compete with food resources. However, the effective use of biodiesel blends in modern diesel engines requires proper control of fuel injection parameters, particularly injection pressure. In common rail direct injection (CRDI) engines, injection pressure strongly influences spray formation, air–fuel mixing, combustion behaviour, and exhaust …
Published in International Journal of Manufacturing and Production Engineering · Vol. 3, Issue 2, 2025 · pp. 24–34 Read article
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India’s Changing Skies: Unravelling the Rise of Unpredictable Weather Extremes
Abstract: India is currently experiencing a significant transformation in its climate system, characterized by rising temperatures, irregular rainfall patterns, and an increasing frequency of extreme weather events. These changes are no longer gradual or isolated but are becoming more visible and impactful across different regions of the country. This study provides a detailed examination of long-term climatic trends in India by analysing temperature variations, monsoon behaviour, and the growing occurrence of …
Published in International Journal of Climate Conditions · Vol. 3, Issue 1, 2026 · pp. 11–18 Read article
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The Effectiveness of Personal Carbon Trading for Sustainable Urban Development in Developing Nations: An Overview
Abstract: In recent decades, humankind has evolved much more rapidly than the ages. This evolution resulted in tremendous technological advancement and massive planetary degeneration. Enormous greenhouse gas emissions have resulted from the quick increase in energy and fossil fuel consumption patterns brought on by technological breakthroughs. Eventually, the scenario contributed to rising per capita carbon emissions manifolds, especially in highly populated cities. Reduced per capita carbon footprints are the goal of …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 3, Issue 1, 2025 · pp. 33–46 Read article
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Therapeutic Efficacy of Artificial Intelligence based Counselling for Anxiety and Depression: A Systematic Review
Abstract: Background: The occurrence of the COVID-19 pandemic resulted in a notable rise in the prevalence of mental health issues, majorly anxiety and depression. Treatments like cognitive behavioural therapy (CBT) conducted in a face-to-face setting, have consistently demonstrated their effectiveness. Though not always accessible or reasonably priced for everyone, face-to- face treatment environments offer great assistance. AI-based counselling is starting to be a good replacement for those in need of real-time, …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 8–16 Read article