Research and Reviews: A Journal of Health Professions Original Research

The Social Media Misinformation Loop: An Analysis of Consumption and Sharing Behaviours among Medical Students

  1. Misbah Ul Huda Department of Library and Information Science, Lovely Professional University, Phagwara
  2. Ishfaq Hussain Wani Department of Library and Information Science, University of Kashmir
  3. Khusbu Thakur Department of Library and Information Science, Lovely Professional University, Phagwara

Abstract

Background: The contemporary information landscape is largely dominated by social media, which has emerged as a major source of information for medical students. This study aims to investigate the information consumption and sharing behaviours of medical students in Jammu and Kashmir, India, in the context of misinformation and its growing influence.

Methods: A cross-sectional survey using a structured questionnaire was administered to 668 students from 13 medical colleges. The data analysis was done using descriptive statistics and non-parametric tests like the Kruskal-Wallis and Mann-Whitney U tests.

Results: The results show that while 20.35% students consume entertainment and 16.33% news and current events, 15.63% consume educational resources. In contrast, when it comes to information sharing, 20.06% students share medical news and trends, while 22.71% students share educational content. Gender and age did not emerge as significant in misinformation consumption, but there was a marked difference between the misinformation-sharing behaviour of students in the age groups 17–20 and 20–23 years.

Conclusion: The findings highlight the imperative of digital literacy within medical education. A training that would enable students to evaluate the source of information properly will reduce misinformation and enhance their academic and professional development. It is also necessary to include such skills in the curriculum to make students responsible in the digital era of healthcare professionals.

Keywords

References (10)

  1. Balakrishnan V, Ng WZ, Soo MC, Han GJ, Lee CJ. Infodemic and fake news – A comprehensive overview of its global magnitude during the COVID-19 pandemic in 2021: A scoping review. International Journal of Disaster Risk Reduction. 2022;78:103144. doi:10.1016/j.ijdrr.2022.103144
  2. Bashir I, Malik A, Mahmood K. Social media use and information-sharing behaviour of university students. IFLA Journal. 2021;47(4):481-492. doi:10.1177/0340035221991564
  3. Brennen JS, Simon FM, Howard PN, Nielsen RK. Types, sources, and claims of COVID-19 misinformation. Oxford: Reuters Institute for the Study of Journalism; 2020. Available from: https://ora.ox.ac.uk/objects/uuid:178db677-fa8b-491d-beda-4bacdc9d7069
  4. Kim K, Lee CJ, Ihm J, Kim Y. A comprehensive examination of association between belief in vaccine misinformation and vaccination intention in the COVID-19 context. Journal of Health Communication. 2022;27(7):495-509. doi:10.1080/10810730.2022.2130479
  5. Liu H, Zhou Z, Huang L, Zhu E, Yu L, Zhang M. Prevalence of smartphone addiction and its effects on subhealth and insomnia: a cross-sectional study among medical students. BMC Psychiatry. 2022;22(1). doi:10.1186/s12888-022-03956-6
  6. Rocha YM, de Moura GA, Desidério GA, de Oliveira CH, Lourenço FD, de Figueiredo Nicolete LD. The impact of fake news on social media and its influence on health during the COVID-19 pandemic: a systematic review. Journal of Public Health. 2021;31(7):1007-1016. doi:10.1007/s10389-021-01658-z
  7. Venkatraman A, Mukhija D, Kumar N, Nagpal SJS. Zika virus misinformation on the internet. Travel Medicine and Infectious Disease. 2016;14(4):421-422. doi:10.1016/j.tmaid.2016.05.018
  8. Yap CS, Keling W, Abdullah SK. Use of social media for information seeking and sharing during floods in rural Sarawak. International Journal of Emergency Services. 2022;12(1):38-51. doi:10.1108/ijes-07-2020-0042
  9. Zarocostas J. How to fight an infodemic. The Lancet. 2020;395(10225):676. doi:10.1016/s0140-6736(20)30461-x
  10. Cinelli M, Quattrociocchi W, Galeazzi A, Valensise CM, Brugnoli E, Schmidt AL, et al. The COVID-19 social media infodemic. Scientific Reports. 2020;10(1). doi:10.1038/s41598-020-73510-5
Support