Search
32 articles for “Green marketing”
-
Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article
-
Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies
Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article
-
Innovative Polymer Nanocomposites: Bridging Sustainability and Advanced Material Performance
Abstract: This study examines the evolution of bio-based polymer nanocomposites using eco-friendly synthesis methods to improve mechanical, thermal, and barrier properties. It involves the combination of sustainable synthetic polymers with natural polymers in the presence of nanofillers in a green and compatible fashion to generate durable nanocomposites. Optimal alignment of nanofillers with the polymer matrices can be achieved using solvent casting, melt blending, and in-situ polymerization as fabrication methods. Consequently, the …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1671–1679 Read article
-
Status of Open Source Software for Digital Libraries in Telangana (A Study Conducted on Private Colleges)
Abstract: The purpose of this paper is to highlight the importance of digital libraries and digital resources through open source software which is highly in demand in the private colleges of Telangana. This study was conducted in 123 private colleges of Telangana only. These colleges were divided subjectwise like Engineering, Pharmacy, and Management. This paper is based on survey methodology and a sampling technique was used for the collection of data. …
Published in Journal of Advancements in Library Sciences Read article
-
Luxury in Sustainability: Designing Eco-Friendly Yet Opulent Interiors
Abstract: This report explores the evolving relationship between luxury and sustainability in interior design, challenging the misconception that opulence and environmental responsibility are incompatible. It examines how high-end residential, commercial, and hospitality spaces integrate sustainable materials, energy-efficient technologies, and ethical sourcing to create refined yet eco-conscious interiors. Through detailed case studies, including Bloomberg European Headquarters, Six Senses Zil Pasyon, and Passive House designs, the study highlights innovative approaches to reducing carbon …
Published in International Journal of Architectural Design and Planning · Vol. 3, Issue 2, 2025 · pp. 19–45 Read article
-
Green Finance and India’s Climate Commitments: Aligning Financial Systems with Sustainable Development Goals
Abstract: India’s commitment to addressing climate change, as reflected in its Nationally Determined Contributions (NDCs), net-zero ambitions, and alignment with the United Nations Sustainable Development Goals (SDGs), has placed green finance at the center of the country’s sustainable development agenda. Green finance involves directing capital and investment flows toward projects and initiatives that are environmentally sustainable. It supports efforts to reduce climate-related risks, enhance resilience to environmental changes, and promote economic …
Published in International Journal of Sustainability · Vol. 3, Issue 1, 2026 · pp. 49–54 Read article
-
Carbon credits as a key tool in Enhancing Environmental Sustainability in Automobile Industry in India
Abstract: Sustainable development is crucial for overall prosperity of the world. Climate change and the automobile industry have an interesting relationship. long years of environmental policies have been committed to upgrading natural sustainability through accomplishing carbon neutrality or energy utilization effectiveness. This article examines the role of carbon credits as a vital tool in promoting environmental sustainability within the automobile industry. This article research into the specific applications of carbon credits …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 14, Issue 3, 2024 · pp. 1–10 Read article
-
Conceptual Framework and Hypothesis Development for Green Supply Chain Practices
Abstract: In recent decades, sustainability has gained significant attention. Green Supply Chain Management (GSCM) ensures that corporate and governmental initiatives effectively make operations more environmentally friendly, increase market share, enhance brand recognition, and boost profitability. Sustainable or "green" supply chain management integrates both financial and environmental objectives into the strategy for managing supply chain operations. This integration helps reduce carbon footprints while improving profitability and financial returns. GSCM encompasses various aspects, …
Published in Journal of Polymer & Composites · Vol. 13, Issue 5, 2025 · pp. 64–78 Read article
-
Green Energy and its Essential for Future World
Abstract: The ability of an object to change shape or transfer to another object is known as its energy; It is a fundamental property that drives physical processes and transformations. Energy exists in various forms such as kinetic, potential, thermal, and chemical. It cannot be created or destroyed, only transformed from one form to another or transferred between systems. This principle, known as the law of conservation of energy, is central …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 16, Issue 3, 2025 · pp. 1–10 Read article
-
Green Energy and its Essential for Future World
Abstract: The ability of an object to change shape or transfer to another object is known as its energy; it is an attribute that cannot be created or destroyed. Production of energy has the fewest negative consequences on the environment.It is an energy source that is replenishable. Green energy sources, including hydro, geothermal, solar, and wind power, are developed and marketed as alternatives that contribute little to nothing to the fight …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 16, Issue 3, 2025 Read article
-
Advancements in Polymer Composites for Hybrid Electric Vehicles: Market Potential and Future Directions
Abstract: Hybrid Electric Vehicles (HEVs) are essential for moving on the right track towards trying to achieve the future of sustainable transport by playing the following roles of increasing efficiency and reduction in emissions. Partner commodity materials contribute to this shift because of their features like lightweight and high-stiffness and are exemplified by polymer composites. These materials improve the HEV performance by enabling weight reduction of the vehicle, thus leading to …
Published in Journal of Polymer & Composites · Vol. 13, Issue 2, 2025 · pp. 416–431 Read article
-
An experimental investigation of Prosopis Juliflora Biodiesel’s performance and emission characteristics
Abstract: Fossil fuels are currently in crisis due to their higher cost, their increasing use, and their scarcity. In view of the large number of cars on the road and the emission levels caused by combustion ignition engines, fuel substitutes are sought. Diesel is the most expensive fuel on the market, so biodiesel is a good alternative. Aside from its low toxicity, it reduces greenhouse gas emissions, does not emit sulphur, …
Published in Journal of Polymer & Composites · Vol. 12, Issue 3, 2024 · pp. 67–75 Read article
-
Hybrid Electric Vehicle: An Overview of Technology
Abstract: This article examines and explains the many HEV architectures and operating concepts, including as series hybrids, parallel hybrids, and series-parallel hybrids. The function of regenerative braking in hybrid electric vehicles (HEVs) is also covered; it allows energy to be recovered during braking and deceleration, improving total energy efficiency. The article also looks at key issues including battery technology, energy management plans, and powertrain integration that need to be considered while …
Published in International Journal of Electrical Power and Machine Systems · Vol. 1, Issue 1, 2023 · pp. 8–15 Read article
-
Multi-directional Wind Turbine System Optimisation and Mathematical Modelling for India’s Sustainable Wind Energy Development
Abstract: The global trend towards green energy usage is expanding. Wind power is clean and sustainable and may compete with fossil fuels in the electricity market. This project's manufacturing cost must match fossil fuels or other energy sources to be competitive. The main investment in wind generation is in machinery and infrastructure. Wind power becomes competitive by lowering energy costs through turbine design, building, and operation. Understanding wind turbine activity over …
Published in International Journal of Mechanical Dynamics and Systems Analysis · Vol. 1, Issue 1, 2023 · pp. 32–42 Read article
-
A Study on “Clean" in Beauty: A Machine LearningApproach to Ingredient Transparency and ConsumerTrust
Abstract: The burgeoning "clean beauty" market, while driven by consumer demand for safer and more sustainable products, is plagued by ambiguous definitions and the pervasive challenge of "greenwashing". This ambiguity hinders informed consumer choices and complicates brand authenticity. This study addresses these complexities by developing a novel machine learning (ML) framework designed to objectively analyze cosmetic ingredient lists, classify products based on their "cleanliness" profile, and identify key ingredient attributes that …
Published in Recent Trends in Cosmetics · Vol. 3, Issue 1, 2026 · pp. 1–12 Read article
-
Green Technology Incubator for Sustainable Manufacturing Solutions
Abstract: The transition to a sustainable, low-carbon economy requires innovative approaches to industrial processes, particularly in the manufacturing sector, which is one of the largest contributors to global environmental degradation. This project proposes the creation of a Green Technology Incubator designed to accelerate the development of sustainable manufacturing solutions by nurturing startups and entrepreneurs focused on green technologies. The incubator's focus will be on promoting circular economy practices, energy-efficient manufacturing processes, …
Published in Journal of Nuclear Engineering & Technology · Vol. 15, Issue 1, 2025 · pp. 22–27 Read article
-
Ethanol or EV - The Future Alternative for India's Automotive Energy Industry
Abstract: The research paper compares economic performance before deciding on whether to choose ethanol or electric cars against petroleum products in India. For India's serious air pollution problems, energy security concerns and rapid urbanization, it is important changing to sustainable transport modes. This study examines how India’s policies concerning EVs and ethanol, market trends for these vehicles as well as technological advancement would promote them as cleaner alternatives to vehicles using …
Published in Journal of Automobile Engineering and Applications · Vol. 11, Issue 3, 2024 · pp. 38–51 Read article
-
Supporting Technologies and Techniques for Energy Efficient Smart Home Automation System
Abstract: Information and communication technologies (ICTs), their salient features, and their role in achieving greater energy efficiency in smart buildings are the main topics of this article. considering that the primary focus of the inquiry is electrical energy, which is the most utilized. Energy harvesting and green energy are both discussed in this paper since they both increase energy efficiency by supplying more clean energy. The primary contribution of this study …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 12, Issue 2, 2025 · pp. 52–58 Read article
-
Big Data Application in Manufacturing and Supply Chain Management: A Comprehensive Review
Abstract: This review paper synthesizes findings from ten recent studies on the application of big data analytics in manufacturing, supply chain management, and related fields. The papers examined cover a range of topics including sustainable manufacturing, green supply chain management, predictive maintenance, and semiconductor manufacturing. This review aims to provide a comprehensive overview of the current state of research in these areas, highlighting key trends, methodologies, and opportunities for future work. …
Published in Recent Trends in Electronics Communication Systems · Vol. 12, Issue 1, 2025 · pp. 8–17 Read article
-
Harnessing the Growth Potential of Cloud Computing in Agriculture
Abstract: Unlocking the Green Revolution: A Comprehensive Exploration of Cloud Computing Integration in India's Agricultural Landscape. The integration of cloud computing technology in the agricultural sectors of India is poised to play a pivotal role in propelling the nation's holistic development. This paper delves into the dynamic realm of cloud computing, serving as a catalyst for innovation and efficiency in agriculture. By eliminating the need for maintaining expensive computing infrastructure, cloud …
Published in International Journal of Cheminformatics · Vol. 1, Issue 1, 2023 · pp. 32–37 Read article