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35 articles for “Digital Marketing Tools”
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Supertools Explorer: A One-stop Shop for Digital Productivity
Abstract: A comprehensive set of software programs called Supertools Explorer was developed to assist companies in optimizing their websites for search engines. The website offers a variety of tools, such as keyword research, on-page optimization, competitor analysis, link building, and statistics, which can assist businesses in enhancing their search engine visibility and increasing organic traffic to their website. The website's robust keyword research tool can assist companies in locating the most …
Published in Journal of Advances in Shell Programming · Vol. 10, Issue 1, 2023 · pp. 1–11 Read article
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Analysis of Market Growth of Digital Payment Tools in India with Special Reference to UPI
Abstract: Digital transaction provides a transparent and easy way for customers; this new paradigm of financial transactions leads to an increment in the trust of customers. The Indian retail market has completely shifted to the Unified Payment Interface (UPI) for digital payment transactions. The Internet and Mobile Association of India report forecasts that the number will reach 900 million by 2025. Digital transactions facilitate numerous benefits over cash transactions, including convenience, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 3, 2024 · pp. 1–12 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Marketing Strategy in digital age: A Study on some selected banks in Kolkata
Abstract: India’s present business environment is marked by intense competition and complexity set in due to the liberalization policies of the successive Governments. Consequently, the banks have been forced to change its marketing strategy from transaction based to relation based. A reason being with the advent of digital age the customers have the easy option of switching their allegiance with a simple click of a mouse. The banks are now resorting …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 7–17 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Emerging Digital Trends in Virology Software: Optimizing Viral Discovery, Surveillance,and Patient Management.
Abstract: Virology and antiviral therapeutics are being reshaped by rapid advances in computational tools, automation platforms, and virus-focused digital health applications. Software systems now span the entire virology value chain, from in silico viral target identification and antigen design, to AI-supported clinical trial management for vaccines and antivirals, to post-marketing pharmacovigilance and patient-facing mobile tools. This review examines current and emerging software trends relevant to virus studies, emphasizing applications in viral …
Published in International Journal of Virus Studies · Vol. 3, Issue 1, 2026 · pp. 29–38 Read article
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A Study on Library Professional’s Attitude Towards Information Marketing in Selected Arts and Science Universities, Tamil Nadu
Abstract: AbstractThis study aims to investigate the library professional’s attitude towards marketing of information products and services, and to assess marketing activities administrated in the selected public arts and science university libraries in Tamil Nadu. For the survey, a structured questionnaire was distributed among the library professionals working in the university libraries. The findings showed that majority of the university libraries were well equipped with modern technology; respondents’ marketing attitude was …
Published in Journal of Advancements in Library Sciences · Vol. 1, Issue 3, 2014 · pp. 1–11 Read article
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Personal Portfolio Website: A Tool for Professionals to Present their Work and Skills
Abstract: This work delves into the burgeoning realm of private portfolio websites, exploring the motivations and aspirations behind the efforts of experts to curate their virtual presence. In an era where personal branding and online visibility are paramount, these websites function as more than mere repositories of work; they are dynamic systems for self-expression, professional growth, and networking. Through a comprehensive evaluation of design trends and user experiences, this study highlights …
Published in Recent Trends in Programming languages · Vol. 11, Issue 2, 2024 · pp. 1–9 Read article
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AI-Enabled Green Supply Chains: A Cross-Case Empirical Analysis of Sustainable Sourcing Disclosures in Indian Manufacturing Firms
Abstract: The growing integration of artificial intelligence into supply chain systems has begun to reshape how firms approach environmental responsibility and sustainable sourcing. While discussions around green supply chains often remain conceptual, limited empirical attention has been paid to how companies actually disclose and operationalize AI-enabled sustainability practices. This study examines the extent to which artificial intelligence is embedded within green supply chain strategies by conducting a cross-case empirical analysis of …
Published in International Journal of Sustainability · Vol. 3, Issue 2, 2026 · pp. 28–37 Read article
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Robotic Process Automation
Abstract: RPA is a software-based solution that automates rule-based human tasks or business processes that involve repetitive, routine tasks, structured data, and deterministic outcomes. According to recent studies, the use of RPA improves productivity, costs, speed, and error reduction. While robotic process automation (RPA) is a popular topic in the business world, academic research on the subject lacks a theoretical and synoptic analysis. This study provides a systematic yet concise description …
Published in Journal of Advancements in Robotics · Vol. 9, Issue 1, 2022 · pp. 29–36 Read article
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Strengthening Resilient Dairy Supply Chains in the Tropics: Addressing Infrastructure, Technology, Policy Interventions, and Product Diversifications for Sustainable Development
Abstract: The resilience of dairy supply chains is critical for achieving sustainable agricultural development, particularly in tropical regions where challenges, such as climate variability, resource constraints, and market inefficiencies, persist. This review explores strategies to strengthen dairy supply chains by addressing key aspects of infrastructure, technological innovations, policy interventions, and product diversification. A comprehensive analysis highlights the need for robust milk collection systems, cold chain infrastructure, and efficient transportation networks to …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 14, Issue 3, 2025 · pp. 29–42 Read article
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A Streamlined, Integrated Academic Management Portal for Faculty Access
Abstract: In today's rapidly evolving educational scene, increasing productivity and improving educational outcomes depend on the efficient management of academic resources and administrative responsibilities. This project proposes a streamlined and integrated academic management portal to provide faculty members with efficient access to required tools and resources. It is now possible for faculty to utilize a simplified integrated academic management portal. The site for managing attendance and marks is run by faculty …
Published in Journal of Electronic Design Technology · Vol. 15, Issue 2, 2024 · pp. 1–6 Read article
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A Review on Transforming Patient Pathways: The Impact of Pharmaceutical Software on Drug Manufacturing and Safety Monitoring
Abstract: The development, production, and safety monitoring of pharmaceuticals are being revolutionized by incorporating digital technologies. Throughout drug lifecycles, pharmaceutical software which includes cloud-based systems, automation, data analytics, and artificial intelligence (AI) has emerged behind efficiency and innovation. Real-time monitoring, predictive maintenance, and process optimization are made possible in manufacturing by software tools like Digital Twins, Manufacturing Execution Systems (MES), and Quality Management Systems (QMS). These technologies improve batch consistency, lower …
Published in Emerging Trends in Personalized Medicines · Vol. 3, Issue 1, 2026 · pp. 40–46 Read article
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E-Commerce Study Using AR/VR and Ethical Convergence of Commerce
Abstract: The landscape of E-commerce is undergoing a fundamental transformation, shifting from a platform-centric model of transactional exchange to an immersive, ecosystem-driven experience. This analysis examines the critical trends and disruptive forces that define the immediate and long-term trajectory of digital commerce. The study identifies three foundational pillars driving future growth: Hyper-Personalization via Generative AI, Spatial Commerce (AR/VR Integration), and Sustainable Supply Chain Resilience. Future E-commerce will be characterized by the …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 20–26 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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The Impact of Artificial Intelligence on the Sales and Marketing of Pharmaceutical Products
Abstract: The rapid development of computing and technology has permeated all branches of science, with artificial intelligence (AI) emerging as a pivotal field in computer science. AI has significantly influenced disciplines ranging from basic engineering to pharmaceuticals. In healthcare and medicinal chemistry, AI applications have become indispensable. Traditional drug discovery approaches are gradually being overtaken by computer-aided drug design. In recent years, artificial intelligence (AI) and machine learning (ML) have become …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 1, 2025 · pp. 10–18 Read article
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AI Enabled Pharma Supply Chain Market
Abstract: Pharmaceutical supply chains are changing because of artificial intelligence (AI). The pharmaceutical industry has always had to deal with uncertainty. From the start of research to the final delivery of medicines to patients, it faces scientific risks, government rules, and supply chain problems. In recent years, these challenges have gotten worse because there is more drug shortage, political issues are messing up transportation, and regulators are asking for more openness …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 17, Issue 2, 2026 Read article
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Survey of Consumer Preference Towards E-commerce
Abstract: E-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 9–15 Read article
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ORCA Desktop and Web Assistant
Abstract: This paper offerings a software architecture that supports Google Assistant integration which is useful for search engine and further it will be used for in TV application, designed for Android operating system. In order to understand the capability of voice assistant (VA), The task of this research was to assess its responses to PPD questions in terms of accuracy, verbal response. Most systems on the market use a Raspberry Pi …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 8, Issue 2, 2021 · pp. 6–18 Read article