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131 articles for “strategic marketing”
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Interest Level Prediction in Rental Properties Using Data Science
Abstract: A key component of forecasting home prices and rental patterns is real estate market analysis. Data science, data mining methodologies, and statistical models are some of the strategies that have been created in recent years to solve this problem. A few problems are still required to be resolved, such as the obstacles caused by the availability and quality of the data; the presence of outliers, missing values, and inconsistent formats …
Published in Recent Trends in Parallel Computing · Vol. 11, Issue 1, 2024 · pp. 28–34 Read article
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Evaluating TRIZ Methodology in the Conceptual Design Phase of Industrial Products
Abstract: The Theory of Inventive Problem Solving (TRIZ) has emerged as a powerful systematic innovation methodology that enhances creativity and problem-solving efficiency in engineering design. This paper evaluates the application of TRIZ during the conceptual design phase of industrial products, where early-stage decisions critically influence functionality, cost, sustainability, and market competitiveness. TRIZ provides designers with structured tools—such as the 40 Inventive Principles, Contradiction Matrix, Su-Field Analysis, and Trends of Technological Evolution—that …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 2, 2025 · pp. 27–32 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article
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Personal Portfolio Website: A Tool for Professionals to Present their Work and Skills
Abstract: This work delves into the burgeoning realm of private portfolio websites, exploring the motivations and aspirations behind the efforts of experts to curate their virtual presence. In an era where personal branding and online visibility are paramount, these websites function as more than mere repositories of work; they are dynamic systems for self-expression, professional growth, and networking. Through a comprehensive evaluation of design trends and user experiences, this study highlights …
Published in Recent Trends in Programming languages · Vol. 11, Issue 2, 2024 · pp. 1–9 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Forecasting Commodity Prices Using Deep Learning Techniques: An Empirical Evidence from India
Abstract: Commodity price forecasting is instrumental in financial markets, providing framework for investment choices and risk management practices. Traditional models, including statistical and machine learning approaches, have limitations in capturing the nonlinear and volatile nature of commodity prices. Deep learning (DL) techniques have emerged as promising alternatives, leveraging advanced neural networks to enhance predictive accuracy. This study presents a thorough and comprehensive examination of deep learning applications in commodity price prediction, …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 3, 2025 · pp. 08–12 Read article
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Labeling transparency and heavy metal contamination in commercial protein powders: A case study
Abstract: With the recent surge in market demand, health supplements particularly protein powders, have become increasingly vulnerable to quality deterioration, adulteration, and unethical marketing practices. Non-compliance with labeling regulations is on a rise. Moreover, research indicates that heavy metals absorbed from contaminated soil often accumulate in the protein fractions of crops, thereby elevating the risk of heavy metal contamination in protein powders. These issues highlight the urgent need to systematically assess …
Published in International Journal of Nutritions · Vol. 3, Issue 1, 2026 Read article
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Phase-Specific Nutrient Requirements in Broilers: Implications for Behavior, Gut Health, Performance, Meat Quality, Welfare, and Economics
Abstract: The broiler industry plays an inevitable role in global food security, requiring optimal formulation strategies tailored to each growth phase, starter, grower, and finisher for sustainable production. This review explores phase-specific nutrient requirements and their implications for broiler performance, meat quality, welfare, and economics. During the starter phase (1–10 days), nutrition focuses on immune development, gut health, and skeletal growth, with high protein and low energy needs. In the grower …
Published in Research and Reviews : A Journal of Life Sciences · Vol. 15, Issue 1, 2025 · pp. 5–15 Read article
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Drug Design and Process Chemistry: Bridging the Gap between Discovery and Manufacturing
Abstract: This review explores how drug discovery connects with process chemistry to enable large- scale pharmaceutical manufacturing. While drug discovery identifies and optimizes therapeutic compounds, process chemistry adapts these compounds for mass production, addressing challenges in scalability, cost, and quality. The article examines the role of early collaboration between drug designers and process chemists, recent innovations in green chemistry and flow chemistry, and case studies that illustrate successful scale-up strategies. Emerging …
Published in Trends in Drug Delivery · Vol. 12, Issue 1, 2025 · pp. 09–21 Read article
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Enhancing Mutual Fund Investment Decision-making Using Machine Learning: A Survey
Abstract: In India, a significant portion of individuals save a part of their income for a secure future. Government and various public sector financial companies also provide some saving schemes through banks, post offices, and Life Insurance Corporation (LICs) such as Recurring Deposit (RD), Public Provident Fund (PPF), Sukanya Samridhhi Account (SSA) fixed deposits, etc. Over the past decade, many individuals have shifted their saving schemes to vigorously searching for investment …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 43–51 Read article
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Affordable Automation: Strategies for Cost Reduction and Efficiency Improvement in Daily Robotics
Abstract: The study examined how robotics technologies can increase productivity in industries. As we all know, artificial intelligence (AI) is on the rise in the market, and industries are becoming increasingly reliant on AI to handle multifaceted tasks. Robotics is one of the most prominent fields in manufacturing and science, where engineers are focusing on developing robots that can perform specific tasks and deliver accurate results. As technology progressed, by 2005, …
Published in International Journal of Robotics and Automation in Mechanics · Vol. 3, Issue 1, 2025 · pp. 7–16 Read article
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India’s Traditional Medicine Trade (2015–2024): Trends, Regulatory Landscape, and Policy Directions for Sustainable Growth
Abstract: India is a major global supplier of traditional medicine products – including Ayurvedic, Unani, Siddha, homeopathic, and other herbal and plant-based formulations – yet exports continue to face challenges arising from regulatory divergence, heterogeneous quality-control requirements across markets, and raw-material supply constraints linked to biodiversity pressure and fragmented value chains. This paper systematically analyzes India’s import-export patterns for traditional medicine between 2015 and 2024, maps the regulatory landscape (DGFT, Drugs, …
Published in Research & Reviews : A Journal of Unani, Siddha and Homeopathy · Vol. 13, Issue 1, 2026 · pp. 13–18 Read article
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Advanced Digital Twin and AI Integration for Real-Time Optimization in Polymer Production
Abstract: The integration of Internet of Things (IoT) with Artificial Intelligence (AI) technologies opens up considerable avenues for reshaping polymer manufacturing by improving operational effectiveness, securing exceptional product standards, and advancing sustainability in the environment. This academic manuscript delineates an advanced framework that integrates IoT and AI with synergistic technologies, including blockchain, edge computing, and digital twin methodologies, to revolutionize polymer manufacturing processes. The proposed architecture utilizes IoT sensors for the …
Published in Journal of Polymer & Composites · Vol. 13, Issue 3, 2025 · pp. 81–89 Read article
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Restoration of Degraded Agricultural Soils Through Organic Amendments and Sustainable Farming Practices
Abstract: This study investigates the efficacy of organic amendments and sustainable farming practices in restoring degraded agricultural soils, addressing a critical global challenge affecting food security and environmental sustainability. The research was conducted over three growing seasons on degraded semi-arid agricultural land, utilizing a randomized complete block design with five treatments: The following farming practices: pure control, organic amendments but market conventional farming practices, sustainable farming practices but market standard conventional, …
Published in Research and Reviews : Journal of Crop science and Technology · Vol. 13, Issue 3, 2024 · pp. 19–27 Read article
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The Assessment of Electric Vehicle Fire Risk Using the Failure Tree Analysis
Abstract: With the global shift toward sustainable transportation, the widespread adoption of electric vehicles (EVs) is rapidly becoming a reality, largely driven by growing environmental awareness and concerns over climate change. However, alongside this transition comes a set of emerging challenges, most notably, the increasing incidence of EV-related fire hazards, which have attracted significant public and media scrutiny. This situation highlights the urgent need for a detailed and systematic approach to …
Published in Journal of Industrial Safety Engineering · Vol. 12, Issue 2, 2025 · pp. 27–38 Read article
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Conceptual Framework and Hypothesis Development for Green Supply Chain Practices
Abstract: In recent decades, sustainability has gained significant attention. Green Supply Chain Management (GSCM) ensures that corporate and governmental initiatives effectively make operations more environmentally friendly, increase market share, enhance brand recognition, and boost profitability. Sustainable or "green" supply chain management integrates both financial and environmental objectives into the strategy for managing supply chain operations. This integration helps reduce carbon footprints while improving profitability and financial returns. GSCM encompasses various aspects, …
Published in Journal of Polymer & Composites · Vol. 13, Issue 5, 2025 · pp. 64–78 Read article
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Controlled Release Drug Delivery Using 3D Printing Techniques: A Current Scenario In Personalized Medicine
Abstract: Three-dimensional (3D) printing is particularly influencing the pharmaceutical manufacturing sector in the creation of controlled release drug delivery systems. This technology enables the precise fabrication of personalized medicines with tailored drug release profiles, dosages, and geometries, marking a significant advancement over traditional mass production methods. An array of 3D printing techniques, including extrusion-based, powder-based, and others, can be used to build complex dosage forms that regulate drug release through processes …
Published in Trends in Drug Delivery · Vol. 12, Issue 3, 2025 · pp. 28–43 Read article
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Super Built-Up Area: Examining Its Role in Real Estate Development and Urban Planning Strategies
Abstract: The concept of Super Built-Up Area (SBA) has become pivotal in contemporary real estate development and urban planning strategies. Defined as the total area encompassing the built-up area of an apartment along with common areas like corridors, staircases, and amenities shared among residents, SBA influences both the economic viability of real estate projects and the spatial dynamics of urban landscapes. This study investigates the multifaceted role of SBA in shaping …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 01–15 Read article
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Strategic Solutions: How Mathematics Reshapes Industrial Landscapes
Abstract: One of the earliest and most fundamental fields of the physical sciences is mathematics. It has a significant impact on industrial enterprises' bottom lines and enhances their performance in the current data-driven market. One subfield of applied mathematics is industrial mathematics. It concentrates on issues that arise in the industry and seeks answers that are pertinent to the sector. The use of mathematical models and techniques to diverse industry difficulties …
Published in International Journal of Industrial and Product Design Engineering · Vol. 2, Issue 1, 2024 · pp. 16–23 Read article
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A Nation in Disarray: Communal Conflicts and Socio-political Stability in Nigeria
Abstract: This paper investigated communal conflicts and socio-political stability in Nigeria. The Nigerian state has witnessed a lot of cataclysms arising from misunderstanding or disarticulation of interest between or among communities and this has affected the political stability of the State. Methodologically, the study adopted secondary data which was analyzed through content analysis. The Frustration and Aggression theory was adopted as the framework for analysis. The study observed that land disputes, …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 1, 2024 · pp. 28–35 Read article