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427 articles for “marketing”
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Analysis of Market Growth of Digital Payment Tools in India with Special Reference to UPI
Abstract: Digital transaction provides a transparent and easy way for customers; this new paradigm of financial transactions leads to an increment in the trust of customers. The Indian retail market has completely shifted to the Unified Payment Interface (UPI) for digital payment transactions. The Internet and Mobile Association of India report forecasts that the number will reach 900 million by 2025. Digital transactions facilitate numerous benefits over cash transactions, including convenience, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 3, 2024 · pp. 1–12 Read article
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Global Robotics Market Dynamics: Trends, Growth, and Future Projections Based on Machine Learning
Abstract: Robotics is advancing rapidly, fueled by technological innovations and a wide range of applications. In 2020, the global robotics market reached a valuation of $40 billion, with industrial robotics comprising $25 billion. Robots are increasingly being utilized in manufacturing, driving automation and enhancing efficiency. Countries like South Korea, Singapore, and Germany are leading in robot density, highlighting their role in enhancing productivity and competitiveness. The analysis presented in this paper …
Published in Journal of Advancements in Robotics · Vol. 12, Issue 1, 2025 · pp. 01–08 Read article
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Luxury Interior Design Trends and Market Dynamics
Abstract: The luxury interior design industry is undergoing a dynamic transformation due to shifting consumer preferences, technological innovations, and a growing focus on sustainability. This research paper examines the latest trends influencing luxury interior design, including the use of eco-friendly materials, smart home technologies, biophilic design elements, and custom-made furniture. Italsoanalyzesthemarketdynamics,includingthecurrent market size, growth projections, consumer behavior, and regional variations. The paper explores how global events, especially the COVID-19 pandemic, have …
Published in Research & Reviews : Journal of Statistics · Vol. 13, Issue 1, 2024 · pp. 01–11 Read article
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Designing an AI-Based Platform for Stock Market Prediction
Abstract: The AI-Based Platform for Stock Market Prediction is an advanced tool designed to forecast stock prices and market trends using artificial intelligence. This platform combines machine learning algorithms, real-time financial data, and sentiment analysis to provide investors with actionable insights. The platform uses advanced predictive techniques like Long Short-Term Memory (LSTM) networks and Gradient Boosting Machines to generate precise and reliable forecasts. Additionally, it incorporates interactive visualizations and portfolio optimization …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 14–19 Read article
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Marketing of Library and Information Services
Abstract: ABSTRACT The library and information services sector is new in our country. This article discusses and highlights the need for school libraries to take a business approach to increasing funding and using new information to provide better information to those who use it. The focus is on business concepts and their various activities and how these activities can be carried out for the operation of libraries and the materials and …
Published in Journal of Advancements in Library Sciences · Vol. 11, Issue 1, 2024 Read article
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Local Markets, Global Flavors: Your Personalized Grocery Experience
Abstract: “Local Markets, Global Flavors” transforms the grocery shopping experience by linking customers directly with local markets and artisans. In contrast to standard grocery shopping, which can feel impersonal and lacks variety, this project delivers a shopping journey tailored to the unique flavours of each city. Through partnerships, “Local Markets, Global Flavors” aims to bring fresh, authentic products right to consumers' doorsteps. It offers based on dietary preferences and shopping history, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 08–13 Read article
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Economics of Fish Production and Marketing: A Case Study of Madhubani District in Bihar
Abstract: Fish farming is a vital source of livelihood, income, and nutritional security, especially in regions where aquaculture is embedded in local economies and culture. In India’s Mithila region (Bihar), fish (machh) holds substantial cultural, economic, and nutritional significance. This research analyzes the economics of pond-based fish production in Madhubani district, focusing on Benipatti Block, an area with high pond density. The study investigates determinants of productivity, profitability, and resource utilization, …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 101–115 Read article
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Neuromarketing a New Tool for Marketing Research
Abstract: In recent years, a new marketing research tool called neuromarketing has emerged that uses brain research in a management context and has become popular in curricula and the world of practice. Neural Production caught the attention of publishers in early 2002 by making the publisher's job easier by simplifying the way and process of searching for ideas. This article examines the role of neuromarketing theory as a useful tool for …
Published in International Journal of Optical Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 20–26 Read article
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The Impact of Artificial Intelligence on the Sales and Marketing of Pharmaceutical Products
Abstract: The rapid development of computing and technology has permeated all branches of science, with artificial intelligence (AI) emerging as a pivotal field in computer science. AI has significantly influenced disciplines ranging from basic engineering to pharmaceuticals. In healthcare and medicinal chemistry, AI applications have become indispensable. Traditional drug discovery approaches are gradually being overtaken by computer-aided drug design. In recent years, artificial intelligence (AI) and machine learning (ML) have become …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 1, 2025 · pp. 10–18 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Innovative strategies in capsule formulation from concept to market
Abstract: Innovative strategies in capsule formulation have revolutionized drug delivery and nutraceutical development, offering advanced solutions from initial concept to market release. This report explores the transformative techniques at each stage of capsule formulation, detailing novel approaches in ingredient selection, encapsulation technology, and manufacturing processes. By leveraging advancements in artificial intelligence, encapsulation methods, such as liposomal and nanoparticle technologies, and materials science, formulators can optimize the bioavailability, stability, and targeted delivery …
Published in Research & Reviews: A Journal of Drug Design & Discovery · Vol. 12, Issue 1, 2025 · pp. 1–8 Read article
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An Overview of Construction Market of Sri Lanka
Abstract: This paper provides an overview of the construction market in Sri Lanka, with a focus on the Colombo region. It discusses the strengths, weaknesses, opportunities, and constraints of the construction market in the country. The main drivers of the construction sector are identified, including urbanization and infrastructure development. The paper explores the ease of embarking on international construction projects within the Colombo region, noting that while the Sri Lankan government …
Published in International Journal of Rural and Regional Development · Vol. 1, Issue 1, 2023 · pp. 58–64 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Herbal Dusting Powders: A Comprehensive Review of Benefits, Applications, and Market Trends
Abstract: Herbal dusting powders are gaining popularity as a natural alternative to conventional talcum powders, offering benefits such as moisture absorption, soothing skin irritations, and preventing friction. This review article explores the multifaceted aspects of herbal dusting powders, focusing on their composition, therapeutic benefits, sustainability, regulatory considerations, and consumer trends. The article delves into the wide array of herbal ingredients used in these powders, including neem, chamomile, lavender, and sandalwood, each …
Published in Research & Reviews : Journal of Herbal Science · Vol. 13, Issue 3, 2024 · pp. 21–27 Read article
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Advancements in Polymer Composites for Hybrid Electric Vehicles: Market Potential and Future Directions
Abstract: Hybrid Electric Vehicles (HEVs) are essential for moving on the right track towards trying to achieve the future of sustainable transport by playing the following roles of increasing efficiency and reduction in emissions. Partner commodity materials contribute to this shift because of their features like lightweight and high-stiffness and are exemplified by polymer composites. These materials improve the HEV performance by enabling weight reduction of the vehicle, thus leading to …
Published in Journal of Polymer & Composites · Vol. 13, Issue 2, 2025 · pp. 416–431 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Analysis of benzoic acid in fruit juice and some soft drinks in Benghazi market by UV- spectrophotometric method
Abstract: The utilization of preservative substances is extensive in various industries, with particular prominence in the food industry. In this study, we investigated the estimate of benzoic acid as a preservative substance, which is widely used to preserve juices and carbonated beverages. Fifteen samples were collected from some markets in Benghazi . The spectrophotometer was utilized to take measurements at a wavelength of 228nm The pH value was measured using a …
Published in Journal of Modern Chemistry & Chemical Technology · Vol. 15, Issue 1, 2024 · pp. 75–80 Read article
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A Random Forest Approach to Navigating Cryptocurrency Market Fluctuations
Abstract: This study looks at the main elements influencing daily price variations to improve our analysis and prediction of Bitcoin values. Our forecasting algorithm is based on comprehensive data that we have collected and analyzed over the last few years. Because the Random Forest algorithm provides more accurate forecasts than previous techniques, that is why we chose it. Predicting the price swings of cryptocurrencies, like Bitcoin, can be challenging due to …
Published in Journal of Electronic Design Technology · Vol. 15, Issue 2, 2024 · pp. 7–11 Read article
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Container transportation in marine terminals and marine transportation infrastructure on the increase in export market share
Abstract: In order to achieve important policy goals like increasing global competitiveness, diversifying import sources, opening up new markets, and forging strategic partnerships, maritime transportation is essential. It also has a significant impact on reducing the economic vulnerability of nations that rely on the sale of gas and oil by carefully choosing its clients and growing the export of petroleum products, petrochemicals, and gas. This study develops a two-objective mathematical planning …
Published in Journal of Petroleum Engineering & Technology · Vol. 14, Issue 1, 2024 · pp. 36–42 Read article
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Pathways in Drug Discovery and Development: From Molecular Targets to Market Approval
Abstract: A complicated, multidisciplinary, and resource-intensive process, the discovery and development of new pharmacological drugs is essential to the advancement of contemporary medicine. Finding and optimising lead chemicals comes after a disease-relevant biological target has been identified and validated. Through preclinical research in animal models, these leads are thoroughly assessed for toxicity, pharmacokinetics, safety, and efficacy. Clinical trials, which are carried out in several stages to evaluate safety, efficacy, ideal dosage, …
Published in Research & Reviews: A Journal of Drug Design & Discovery · Vol. 13, Issue 1, 2026 · pp. 01–04 Read article