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31 articles for “media strategies”
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Harnessing Ethylene and Brassinosteroids for Enhanced Agricultural Productivity and Food Quality
Abstract: This study provides a comprehensive review of the roles of ethylene and brassinosteroids, two vital hormonal regulators in plants, focusing on their impact on fruit ripening, stress responses, and overall plant growth. Ethylene, a gaseous plant hormone, is recognized as a key regulator in various physiological processes, particularly in the maturation of fruits. Its involvement in the ripening process has profound implications for agricultural practices, as it directly influences the …
Published in International Journal of Trends in Horticulture · Vol. 1, Issue 2, 2024 · pp. 29–32 Read article
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Future Challenges of Photocatalytic Water Splitting: Sustainability
Abstract: Photocatalytic water splitting has emerged as a promising technology for sustainable hydrogen production through the direct utilization of solar energy. This process mimics natural photosynthesis, using semiconductor materials to absorb light and drive the decomposition of water into hydrogen and oxygen. The method provides a sustainable and eco-friendly solution to the global energy challenge by enabling the reduction of carbon emissions. Among various solar-to-chemical energy conversion approaches, photocatalytic water splitting …
Published in International Journal of Photochemistry and Photochemical Research · Vol. 3, Issue 2, 2025 · pp. 43–48 Read article
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Association Between Smartphone Addiction and Functional Exercise Capacity in College Students
Abstract: Smartphone addiction has become increasingly prevalent among college students and is associated with various negative physical and psychological outcomes. Functional exercise capacity, a key indicator of physical fitness and health, may be adversely affected by excessive smartphone use due to sedentary behavior and reduced physical activity. This article examines the association between smartphone addiction and functional exercise capacity in college students by analysing behavioral, psychological, physiological, and methodological perspectives. Evidence …
Published in International Journal of Orthopedic Nursing and Practices · Vol. 4, Issue 1, 2026 Read article
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Quorum Sensing and Biofilm Dynamics in Pathogens: An Evolving Frontier in Infectious Disease
Abstract: Bacterial and fungal pathogens rarely act as solitary invaders. Instead, they engage in sophisticated chemical communication known as quorum sensing (QS) to coordinate population-wide behaviours and construct structured, multicellular biofilm communities. These biofilms, composed of extracellular polymeric substances, not only facilitate microbial persistence on biotic and abiotic surfaces but also confer remarkable protection against host immune defenses and antimicrobial therapies. QS systems act as central regulators of biofilm dynamics, orchestrating …
Published in International Journal of Pathogens · Vol. 3, Issue 1, 2026 · pp. 18–23 Read article
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Overcoming Obstacles to an HIV-1 Cure: Advances in Genome Editing, Immune System Reprogramming, and Viral Reservoir Elimination
Abstract: Human immunodeficiency virus type-1 (HIV-1) continues to represent a major global health challenge despite the remarkable success of antiretroviral therapy (ART). Although ART effectively suppresses viral replication and prolongs survival, it cannot eradicate the virus due to the persistence of long-lived latent reservoirs. In recent years, innovative therapeutic strategies have been explored with the aim of achieving either a functional remission or complete viral elimination. Advances in genome-editing technologies, particularly …
Published in International Journal of Virus Studies · Vol. 3, Issue 2, 2026 Read article
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The Association Between Intergenerational Trauma, Perceived Social Support and Post Traumatic Growth among Young Adults
Abstract: This study explores the intricate relationship between intergenerational trauma, perceived social support, and post-traumatic growth (PTG) among young adults in the Indian subcontinent. Drawing on a sample of 199 participants, the research examines how adverse childhood experiences (ACE) transmitted across generations impact individuals' psychological well-being and their capacity for growth. In particular, the study looks into how perceived social support from friends, family, and other people can help to moderate …
Published in International Journal of Children · Vol. 2, Issue 1, 2025 · pp. 1–8 Read article
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Designing Engaging Interactive Animatronics: Strategies and Implementation Insights
Abstract: The field of animatronics uses robotic systems to imitate realistic movements and activities in mechanical figures. To enhance the recognition and performance of the animatronic as a relationship mediator, it is important that the animatronics in recreational games be perceived as human companions to create productive interaction scenarios. This study describes the design and implementation of a Java- based programming method, an Adriano microcontroller, an open environment, a depth camera …
Published in International Journal of Optical Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 27–33 Read article
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Effectiveness of Public Health Campaigns in Reducing Oral Cancer Incidence in Urban Maharashtra
Abstract: Introduction: Oral cancer is a major public health problem in urban Maharashtra which can be attributed to high consumption of tobacco, late presentation, and poor awareness. To tackle these issues, public health campaigns have been established to encourage early diagnosis, lifestyle modification, and availability of health resources. This study assesses the impact of these campaigns on the reduction of oral cancer incidence and awareness level in the population. Methods: This …
Published in International Journal of Evidence Based Nursing And Practices · Vol. 3, Issue 2, 2025 · pp. 1–8 Read article
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Nanoformulation Strategies: Emerging Innovations in Drug Delivery Systems
Abstract: Nanotechnology is significantly advancing the pharmaceutical industry by introducing nanosystems that improve drug delivery, therapeutic efficacy, and patient outcomes. Various nanosystems-such as liposomes, dendrimers, polymeric nanoparticles, solid lipid nanoparticles, carbon nanotubes, and metallic nanoparticles-offer benefits like enhanced bioavailability, targeted delivery, improved stability, and reduced side effects. Innovative formulation strategies, including surface functionalization, particle size optimization, and use of biodegradable carriers, support controlled and sustained drug release. Additionally, production in non-aqueous …
Published in International Journal of Toxins and Toxics · Vol. 3, Issue 1, 2026 · pp. 54–67 Read article
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Impact of Vaccine Awareness Campaigns on Pharmacovigilance Reporting and Public Safety Monitoring
Abstract: Vaccination programs have significantly contributed to the reduction of infectious diseases worldwide; however, their success is closely tied to public confidence and robust safety monitoring systems. Pharmacovigilance plays a critical role in identifying, assessing, and preventing adverse events following immunization (AEFI). In recent years, vaccine awareness campaigns have emerged as a pivotal strategy to improve public knowledge, reduce vaccine hesitancy, and enhance reporting of adverse drug reactions (ADRs). This review …
Published in International Journal of Vaccines · Vol. 3, Issue 2, 2026 · pp. 1–14 Read article
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Diet-Gene Interactions in Farm Animals: Molecular Dynamics, Gene Expressions, Signalling Pathways and Precision Nutrition for Sustainable Productivity
Abstract: Diet-gene interactions represent a central mechanism through which nutrition influences growth, health, and productivity in farm animals. Recent advances in molecular biology and genetics have revealed that nutrients act not only as metabolic substrates but also as signalling molecules capable of modulating gene expression, cellular pathways, and epigenetic regulation. This review synthesizes current knowledge on the molecular dynamics of nutrient utilization in farm animals, with emphasis on nutrigenomic responses, nutrient …
Published in International Journal of Genetic Modifications and Recombinations · Vol. 4, Issue 1, 2026 Read article
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Integrating Livestock for Enhancing Sustainability of Soil, Water and Agroecosystem: Implications from a One Health Perspective
Abstract: Livestock systems play a pivotal role in sustaining environmental health, enhancing ecosystem services, and supporting agricultural productivity. Well-managed integration of livestock into agroecosystems contributes to soil fertility through organic matter deposition, microbial stimulation, and nutrient cycling, while improving soil structure and long-term productivity. Grazing and pasture management regulate water infiltration, retention, and hydrological balance, mitigating soil erosion and enhancing water-use efficiency. Livestock also promote biodiversity by maintaining habitat heterogeneity, facilitating …
Published in International Journal of Sustainability · Vol. 3, Issue 1, 2026 · pp. 1–11 Read article
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Pharmacokinetic Profiling and Molecular Docking of Carvacrol and Structural Analogs: Targeting Quorum Sensing Proteins to Disrupt Biofilm-Mediated Antimicrobial Resistance in Multidrug-Resistant Bacterial Pathogen
Abstract: Antibiotic resistance, particularly in Pseudomonas aeruginosa, has become a major global health threat, exacerbated by the organism's ability to form biofilms and regulate virulence through quorum sensing (QS). The LuxR and LasR receptors are key regulators in this process, influencing both pathogenicity and antibiotic resistance. This study investigates potential QS inhibitors targeting these receptors as a strategy to mitigate antibiotic resistance. The primary objective was to identify novel ligands that …
Published in International Journal of Biochemistry and Biomolecule Research · Vol. 3, Issue 2, 2025 · pp. 43–61 Read article
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Consumer Misuse of Cosmeceuticals and Its Role in Adverse Skin Reactions
Abstract: Cosmeceuticals represent a rapidly expanding category of products positioned between cosmetics and pharmaceuticals, offering both aesthetic and therapeutic benefits. However, their widespread availability, aggressive marketing, and perception as inherently safe have contributed to increasing instances of consumer misuse. Misuse includes over-application, inappropriate combinations, prolonged unsupervised use, and use of high-potency active ingredients without dermatological guidance. Such practices have been strongly associated with a broad spectrum of adverse cutaneous reactions ranging …
Published in International Journal of Toxins and Toxics · Vol. 3, Issue 2, 2026 · pp. 1–16 Read article
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Thermal Effects in High-Power Laser Systems: Modeling and Mitigation
Abstract: High-power laser systems are increasingly employed in industrial manufacturing, defense, medical procedures, and scientific research due to their ability to deliver high energy density with excellent spatial coherence. However, the performance and reliability of these systems are significantly influenced by thermal effects arising from optical absorption, non-radiative recombination, and inefficient heat dissipation within laser gain media and optical components. These thermal phenomena lead to adverse effects such as thermal lensing, …
Published in International Journal of Manufacturing and Production Engineering · Vol. 3, Issue 2, 2025 · pp. 9–13 Read article
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Sentimental Analysis in Twitter Using Python
Abstract: Social media websites are a great source of information because they have a lot of data. For instance, Twitter generates millions of packets of text. These statistics may be employed for commercial or charitable purposes. One of the hottest new buzzwords for many business strategies is the analysis of data from these social networking websites. Sentimental analysis can be used to manage election campaigns, global health problems, technical concepts, inventions, …
Published in International Journal of Computer Science Languages · Vol. 1, Issue 1, 2023 · pp. 28–32 Read article
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Managing Carpal Tunnel Syndrome: Insights into Symptoms and Relief
Abstract: Carpal tunnel syndrome (CTS) is a prevalent and concerning issue affecting the wrist and hand, arising from the compression of the median nerve within the carpal tunnel. This compression results in a spectrum of distressing symptoms, including numbness, tingling, weakness, and discomfort, particularly in the thumb, index, and middle fingers. Despite its frequent association with repetitive hand movements and prolonged use of computers or handheld devices, CTS can stem from …
Published in International Journal of Orthopedic Nursing and Practices · Vol. 1, Issue 2, 2023 · pp. 6–12 Read article
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CRISPR, Recombinant DNA, and LAMP-Based Platforms for Monkeypox: Emerging Tools for Diagnosis and Therapeutic Development
Abstract: Monkeypox, a zoonotic viral infection caused by the Monkeypox virus of the Orthopoxvirus genus, has recurred as a worldwide public health concern after recent outbreaks outside of its classical endemic areas in Central and West Africa. The resurgence has demanded a thorough reassessment of its epidemiology, mode of transmission, and clinical presentation. In light of these challenges, recombinant DNA technology (rDNA) has emerged as a candidate for developing vaccines, diagnostics, …
Published in International Journal of Virus Studies · Vol. 3, Issue 1, 2026 · pp. 7–28 Read article