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252 articles for “consumers”
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Digital Payments as a Driver of Sustainable Consumption: A Consumer-Based Study of Perceived Challenges and Opportunities in FinTech Ecosystems
Abstract: The Digital Payment Systems evolved remarkably fast, and so, have transformed the way in which the consumer makes purchases for products and services as well as the way in which they function economically, i.e., how they consume things. Beyond convenience and efficiency, digital payments are increasingly viewed as a potential driver of sustainable consumption by reducing cash dependency, improving transaction transparency, and supporting responsible spending practices. This study examines digital …
Published in International Journal of Optical Innovations & Research · Vol. 4, Issue 1, 2026 · pp. 1–12 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Consumer Misuse of Cosmeceuticals and Its Role in Adverse Skin Reactions
Abstract: Cosmeceuticals represent a rapidly expanding category of products positioned between cosmetics and pharmaceuticals, offering both aesthetic and therapeutic benefits. However, their widespread availability, aggressive marketing, and perception as inherently safe have contributed to increasing instances of consumer misuse. Misuse includes over-application, inappropriate combinations, prolonged unsupervised use, and use of high-potency active ingredients without dermatological guidance. Such practices have been strongly associated with a broad spectrum of adverse cutaneous reactions ranging …
Published in International Journal of Toxins and Toxics · Vol. 3, Issue 2, 2026 · pp. 1–16 Read article
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A Study on “Clean" in Beauty: A Machine LearningApproach to Ingredient Transparency and ConsumerTrust
Abstract: The burgeoning "clean beauty" market, while driven by consumer demand for safer and more sustainable products, is plagued by ambiguous definitions and the pervasive challenge of "greenwashing". This ambiguity hinders informed consumer choices and complicates brand authenticity. This study addresses these complexities by developing a novel machine learning (ML) framework designed to objectively analyze cosmetic ingredient lists, classify products based on their "cleanliness" profile, and identify key ingredient attributes that …
Published in Recent Trends in Cosmetics · Vol. 3, Issue 1, 2026 · pp. 1–12 Read article
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Empowering Sustainability and Consumer Satisfaction on Electric Vehicles Among Young Adults in Sulthan Battery: A Review
Abstract: Electric vehicles are extremely eco-friendly while they require a small amount of fossil fuels (petrol or diesel), have fewer moving parts that are easier to maintain, and have low running costs. This vehicle is envisioned as a replacement for today’s automobiles. It can be used to address concerns such as pollution, global warming, natural resource depletion, and so on. The electric car concept offers a clear-cut solution to the environmental …
Published in International Journal of Electrical Machine Analysis and Design · Vol. 1, Issue 1, 2023 · pp. 1–10 Read article
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Sensory Psychology of Supergrain Bakery: Consumer Perception Beyond Taste
Abstract: Bakery products remain a cornerstone of diets worldwide, yet wheat-based formulations are increasingly supplemented or replaced as consumers demand healthier, more functional alternatives. Supergrains such as quinoa, amaranth, millet, and cowpea, together with fruit-based flours such as guava flour, have been extensively investigated to enrich wheat-based products and improve their nutritional value. At the same time, the science of sensory psychology has become central to product acceptance, as taste, aroma, …
Published in International Journal of Nutritions · Vol. 3, Issue 2, 2026 Read article
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Omega-3 Fatty Acids and Brainpower: The Role of Seafood Consumption
Abstract: The following article talks about the strong link between eating seafood and brain health, focusing on the role of omega-3 fatty acids, especially eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), in supporting brain development, function, and longevity. The article uses new research to show how these important polyunsaturated fatty acids help the brain in ways like memory, learning, focus, and attention. It also reduces the chance of developing dementia, Alzheimer's, …
Published in International Journal of Brain Sciences · Vol. 2, Issue 1, 2025 · pp. 15–29 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Aspect-Based Sentiment Analysis Using a Hybrid Approach with Dependency Parsing
Abstract: The rapid expansion of digital communication has resulted in an unprecedented volume of consumer-generated textual data across online reviews, social media platforms, forums, and e-commerce websites. Extracting meaningful insights from this data is increasingly important for organizations seeking to understand customer opinions, preferences, and behavioral trends. Despite significant advances in sentiment analysis, many existing approaches primarily focus on surface-level features and often overlook deeper syntactic and semantic relationships within text. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 4, Issue 1, 2026 · pp. 01–09 Read article
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Automating time based Household electricity Bill Calculations for Efficient Budgeting
Abstract: Recurrent household expenses must be precisely, in time, and openly tracked to make efficient household budgeting. Conventional monthly billing performance tends to delay the financial information, which results in the inefficient cash flow management and inability to modify short-term expenditure patterns. The proposed research is a system to automatize the calculation of household bills per week in order to deliver more frequent and practical insights into the household spending habits. …
Published in International Journal of Electrical Power and Machine Systems · Vol. 4, Issue 1, 2026 · pp. 1–16 Read article
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Effects of Reels and short videos on human mind and Academic Life
Abstract: The rapid rise of short-form video platforms such as Instagram Reels, TikTok, and YouTube Shorts has fundamentally reshaped the way people consume information and entertainment. While these applications offer quick engagement and social connection, their excessive use has raised serious concerns about their psychological and academic impacts. This research investigates the relationship between short-form video addiction, mindfulness, academic anxiety, and academic engagement among university students. Drawing upon the theoretical framework …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 2, 2026 Read article
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Design and Simulation of Low Power Allow Area High Speed Carry Save Adder using CMOS 16 nm Technology.
Abstract: In this article, we propose a novel 1-bit hybrid full adder circuit that is implemented using eighteen transistors. Simulations are done using the Mentor Graphics Tool 16nm technologies. The performances are evaluated based on their speed, average power consumption, and power-delay product. The essential components of arithmetic units including compressors, comparators, parity checkers, etc. are full adders. Thus, raising the performance of the entire adder will raise the system's performance. …
Published in International Journal of VLSI Circuit Design & Technology · Vol. 1, Issue 2, 2023 · pp. 17–28 Read article
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The Role of Smart Grids in Enhancing Energy Efficiency and Sustainability
Abstract: The rapid adoption of smart grid technologies is reshaping the energy sector, prompting significant changes in the traditional utility business model. This survey paper provides a comprehensive analysis of the impact of smart grids on utility revenue streams, focusing on the transition from conventional electricity sales to new, service-oriented business models. By examining key innovations such as energy-as-a-service, virtual power plants, and peer-to-peer energy trading, this study highlights how utilities …
Published in International Journal of Advanced Control and System Engineering · Vol. 2, Issue 2, 2024 · pp. 10–18 Read article
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Thermal Analysis of Kirloskar VCR Engines Using Blended Biodiesels under Varying Loads
Abstract: The increasing demand for sustainable energy has prompted much research into environment-friendly substitutes for traditional fossil fuels. In this study, the thermal performance and emission characteristics of Kirloskar Variable Compression Ratio (VCR) diesel engines evaluated with varying load conditions using biodiesel-sourced oil blended with soybean oil are discussed. B0 (pure diesel) to B100 (pure biodiesel) blends were considered for the study to assess their effects on parameters, like brake thermal …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 3, Issue 1, 2025 · pp. 19–34 Read article
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A Study on Relationship of Sustainable Development Goals with the Usage of Cosmetic Skin Care Products- A Study
Abstract: Sustainable Development Goals is nothing but making addressing the conflicts worldwide and giving better lives for people in the globe. The main aim is to tackle the challenges along with others to make the globe more sustainable for future generations. There are seventeen goals defined in SDGs which are focused on sustainable development. They are exclusively designed for eradication of poverty, protection of the environment, and the promotion of our …
Published in Recent Trends in Cosmetics · Vol. 2, Issue 2, 2025 · pp. 36–40 Read article
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Alcohol, Circadian Glymphatic Dysfunction, and Neurodegenerative Protein Accumulation: An Emerging Concern in the Indian Context
Abstract: Alcohol consumption has long been identified as a major public health issue, yet its deeper and more subtle effects on the human brain are only now coming into sharper focus. Traditional explanations often emphasize direct neuronal damage, but emerging research in neuroscience suggests a more intricate story. Recent findings indicate that alcohol not only harms brain cells but also disrupts the body’s internal biological clock—the circadian rhythm—which plays a critical …
Published in International Journal of Brain Sciences · Vol. 3, Issue 1, 2026 · pp. 1–4 Read article
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Energy performance analysis: An exploratory study of HVAC systems in efficient management of data centres
Abstract: Data center growth is being driven by the rapid proliferation of cloud services. Data centers are using an increasing amount of energy. The network is severely impacted by server workloads, cooling, and supporting equipment. The study aims to identify the energy consumption involved in building services and their operations and analyze the ways in efficient management of performance in data center. The objective of the study is to identify the …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 1, Issue 2, 2023 · pp. 51–71 Read article