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Research & Reviews : Journal of Food Science & Technology Original Research

Negative Perceptions of Broiler Consumers: Exploring Societal Attitudes, Cultural Ethics, and Health Concerns for Sustainable Production

  1. Md. Emran Hossain Department of Animal Science and Nutrition, Chattogram Veterinary and Animal Sciences University
  2. Shilpi Islam Department of Animal Science and Nutrition, Bangabandhu Sheikh Mujibur Rahman Agricultural University

Abstract

Negative perceptions of broiler chicken remain a significant barrier to its acceptance and market sustainability. This study investigates the societal attitudes, cultural ethics, and health concerns that influence consumer perceptions and challenges the broiler industry. Ethical issues, including animal welfare and perceived unnatural rearing practices, often fuel consumer distrust. Health concerns such as antibiotic residues, growth hormone usage (often misunderstood), and lower nutritional value compared to native breeds further exacerbate negative views. Cultural factors, including preferences for traditional poultry breeds and mistrust in industrialized farming, also contribute to this resistance. Environmental concerns, such as pollution and resource inefficiency, amplify the criticism. By categorizing these perceptions into health, ethics, environment, and consumer behavior, the study provides a comprehensive analysis of the factors affecting broiler acceptance. Addressing these issues requires transparent production practices, improved animal welfare standards, enhanced consumer education, and the promotion of sustainable farming systems. This study underscores the need for an integrated approach to rebuild consumer trust while ensuring sustainability in broiler production. Insights from this research can guide policymakers, producers, and stakeholders in reshaping public perception and aligning broiler farming practices with ethical, cultural, and health priorities for long-term market success.

Keywords

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