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34 articles for “consumer behaviour”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry
Abstract: This study examines the interaction between cryptographic advancements, secure streaming services, and impulsive buying behaviour within the digital film industry. It explores how improvements in data encryption and decryption enhance the security of streaming platforms, impacting consumer purchasing choices. As streaming services grow in popularity, secure environments play a crucial role in fostering trust, which may encourage impulsive buying by providing consumers with a sense of safety and ease of …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 28–36 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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A study on Public Perception and self-medication practices with Over-the-counter (OTC) Drugs
Abstract: Over-the-counter (OTC) medications are commonly used by individuals for self-medication due to their easy availability and the general belief that they are safe. However, misuse can lead to negative health outcomes such as adverse reactions, drug interactions, and delays in seeking professional medical care. In a country like India, where enforcement of drug regulations can vary and socioeconomic factors play a major role, the practice of self-medication is especially widespread. …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 16, Issue 3, 2025 · pp. 01–07 Read article
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E-commerce: What's Going on Now and What Will Happen in the Future
Abstract: The rapid expansion of e-commerce is changing the way people trade, shop, and do business all over the world. This article looks at the current trends that are impacting the digital marketplace, such as the expansion of mobile commerce, social commerce, personalisation driven by artificial intelligence, and the growing importance of ethical and sustainable consumer practices. It also looks at how new technologies like augmented reality, blockchain, and the Internet …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 Read article
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The Social Media Misinformation Loop: An Analysis of Consumption and Sharing Behaviours among Medical Students
Abstract: Background: The contemporary information landscape is largely dominated by social media, which has emerged as a major source of information for medical students. This study aims to investigate the information consumption and sharing behaviours of medical students in Jammu and Kashmir, India, in the context of misinformation and its growing influence. Methods: A cross-sectional survey using a structured questionnaire was administered to 668 students from 13 medical colleges. The data …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 Read article
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Digital Payments as a Driver of Sustainable Consumption: A Consumer-Based Study of Perceived Challenges and Opportunities in FinTech Ecosystems
Abstract: The Digital Payment Systems evolved remarkably fast, and so, have transformed the way in which the consumer makes purchases for products and services as well as the way in which they function economically, i.e., how they consume things. Beyond convenience and efficiency, digital payments are increasingly viewed as a potential driver of sustainable consumption by reducing cash dependency, improving transaction transparency, and supporting responsible spending practices. This study examines digital …
Published in International Journal of Optical Innovations & Research · Vol. 4, Issue 1, 2026 · pp. 1–12 Read article
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OBD-II Big Data–Driven ML and AI-Based Virtual Sensing for Fuel Economy, Component Health, and Carbon Intelligence
Abstract: The rapid growth of connected vehicles has led to the large-scale availability of high-frequency On-Board Diagnostics II (OBD-II) data; however, much of this data remains underutilised, as existing studies and commercial systems typically address fuel economy, maintenance, or emissions in isolation or rely on additional physical sensors. Such fragmented and sensor-dependent approaches limit scalability and increase system cost, particularly in high-volume and resource-constrained vehicle markets. To address this gap, this …
Published in Journal of Automobile Engineering and Applications · Vol. 13, Issue 1, 2026 · pp. 39–50 Read article
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Supply Chain Optimization Using Big Data
Abstract: In the references to add productivity and short the appendences, and increase customer value, supply chain optimization is a very crucial part of contemporary business operations. Supply chain management has been transformed by the emergence of big data, which can provide analysis and insight from many different sources of information. This content explores the importance of using big data analytics to improve the delivery process. Thanks to the evolution of …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 19–25 Read article
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Hybrid Quantum-Classical Reinforcement Learning Enabled Thermal-Aware Electronic Design Automation Framework for Energy-Efficient Next-Generation VLSI Systems Applications
Abstract: Modern Very Large-Scale Integration (VLSI) systems are becoming more complicated, which has increased need for sophisticated Electronic Design Automation (EDA) frameworks that can concurrently optimise thermal behaviour, power consumption, and performance. This study proposes a Hybrid Quantum-Classical Reinforcement Learning (HQCRL) Enabled Thermal-Aware EDA Framework for next-generation energy- efficient VLSI systems. The proposed framework integrates quantum-inspired optimization techniques with classical reinforcement learning algorithms to address the challenges of placement, routing, and …
Published in Journal of Electronic Design Technology · Vol. 17, Issue 2, 2026 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Advanced Anomaly Detection in Cloud Infrastructures Using Deep Learning Algorithms
Abstract: It is critical to guarantee the stability and security of cloud environments as cloud computing is becoming the backbone of contemporary IT infrastructures. Neglecting to quickly identify and resolve anomalies, which might point to security breaches, performance problems, or system breakdowns, can lead to disastrous outcomes. The increasing size and complexity of cloud infrastructures are challenging the effectiveness of traditional anomaly detection methods. These approaches often depend on rule-based systems …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 1, 2025 · pp. 1–11 Read article
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Passenger car fuel economy: Insights from big data analytics
Abstract: The increasing availability of real-world vehicle telematics through On-Board Diagnostics II (OBD-II) systems has enabled data-driven evaluation of passenger car fuel economy beyond conventional laboratory-based test cycles. While standardized certification procedures ensure repeatability, they often fail to capture the influence of real-world traffic conditions, driver behaviour, and transient vehicle operation. This study presents a structured Big Data Analytics (BDA) approach for analysing high-frequency OBD-II data collected from a gasoline passenger …
Published in Journal of Automobile Engineering and Applications · Vol. 13, Issue 1, 2026 · pp. 8–19 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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Physicochemical Analysis of Groundwater Quality In Owerri Municipal, Imo State, Nigeria Using MATLAB and ANN Models.
Abstract: The physicochemical analysis of groundwater quality in Owerri Municipal council, Imo state, Nigeria was carried out. Fifteen water samples were randomly selected from the five villages that make up Owerri municipal council were anlayzed for physicochemical parameters using standard methods. The results from the study area showed that the temperature ranged between 26.5-28.0oC; рH ranged between 4.80-5.32. Electrical conductivity ranged between 77-166 µЅ/cm. The total dissolved solids were between 35.4-168.4mg/l; …
Published in Emerging Trends in Chemical Engineering · Vol. 11, Issue 1, 2024 Read article
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Fluid-Structure Interaction Simulation of Parachute by Eulerian-Lagrangian penalty method
Abstract: In general, modeling and simulation of a model consisting of fluid and solid combinations has been considered difficult, and it has become impossible in terms of computer dependencies and accuracy to be analyzed by Fluent or other programs. The parachute evaluation process, which is historically based on a large amount of experimental data, necessitates many falling experiments. These tests can be costly and time-consuming, and they don't always allow for …
Published in Recent Trends in Fluid Mechanics · Vol. 11, Issue 2, 2024 · pp. 15–22 Read article
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Improving Energy Management Systems with SARIMA-Based Forecasting of Household Energy Consumption
Abstract: Household energy consumption is a dynamic and multifaceted domain influenced by various factors, including seasonality, weather conditions, and individual consumption habits. For homeowners looking to control expenses, lessen their impact on the environment, and contribute to a sustainable future, accurate forecasting is essential. Precise forecasting is also essential for utility firms to maximize energy production, distribution, and demand control. In a time when resource efficiency and environmental awareness are paramount, …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 15, Issue 1, 2024 Read article
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Design of Post-Tensioned Slab & Its Behaviour with Opening
Abstract: We live in a fast-paced world where every aspect of life has evolved. In this technological era, the need for change is constant. Many consumer goods have been adapted to fit the new circumstances.. Post Tensioned slabs are the evolution in the field of design which got enhanced due to need of today’s world and in this requirement of architect or customers are also increased by creating opening in slabs …
Published in Recent Trends in Civil Engineering & Technology · Vol. 14, Issue 2, 2024 · pp. 1–9 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Lightweight Models for Per-PC Energy Consumption Forecasting: Comparative Study with ML and DL Approaches
Abstract: We have collected primary data from automated logging of parameters like CPU utilization, estimated power, active or idle state, user logging activity, and the type of day. Additionally, survey data showed user awareness, energy-saving behaviour, and PC usage patterns. The data is pre-processed and merged by applying processes such as data cleaning, normalization, and feature extraction, i.e., determining the peak active timings and downtime. Developed lightweight prediction models based on …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 17, Issue 1, 2026 Read article