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878 articles for “Consumer”
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Digital Payments as a Driver of Sustainable Consumption: A Consumer-Based Study of Perceived Challenges and Opportunities in FinTech Ecosystems
Abstract: The Digital Payment Systems evolved remarkably fast, and so, have transformed the way in which the consumer makes purchases for products and services as well as the way in which they function economically, i.e., how they consume things. Beyond convenience and efficiency, digital payments are increasingly viewed as a potential driver of sustainable consumption by reducing cash dependency, improving transaction transparency, and supporting responsible spending practices. This study examines digital …
Published in International Journal of Optical Innovations & Research · Vol. 4, Issue 1, 2026 · pp. 1–12 Read article
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A Value-Belief-Attitude Model of Local Food Consumption
Abstract: The paper explores the Value-Belief-Attitude (VBA) model of local food consumption, investigating how cultural, social, and economic factors influence attitudes toward local food. Key considerations include the importance of regional cuisines, support for local farmers, and the health benefits of fresh, locally sourced produce. The paper also delves into the concept of “locavorism” as a consumer ideology centered around the trustworthiness and benefits of local foods. Additionally, it examines long-term …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 1, 2025 · pp. 11–18 Read article
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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Rethinking Consumer Preferences for Broiler Meat: Addressing Public Concerns for Sustainable Development
Abstract: Broiler meat is a crucial component of global protein consumption, yet its acceptance is often hindered by concerns related to health, animal welfare, environmental sustainability, and consumer perception. This study examines the factors influencing consumer preferences for broiler meat and explores strategies to address public concerns while promoting sustainable development. Misinformation regarding antibiotic residues, growth promoters, and broiler welfare has contributed to negative consumer sentiment, leading to a preference for …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 2, 2025 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article
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Design and Implementation of an Arduino-Based Wireless Power Consumption Monitoring and Control System
Abstract: The increasing demand for electricity and the inefficiencies associated with traditional metering systems necessitate the development of advanced solutions for monitoring and controlling power consumption. This study presents the design and implementation of an Arduino-based wireless power consumption monitoring and control system aimed at providing real-time feedback and efficient energy management. The system incorporates the Arduino Uno R3 microcontroller, ACS712 current sensor, relay module, and Ethernet shield to enable accurate …
Published in Trends in Electrical Engineering · Vol. 16, Issue 1, 2025 · pp. 19–31 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Negative Perceptions of Broiler Consumers: Exploring Societal Attitudes, Cultural Ethics, and Health Concerns for Sustainable Production
Abstract: Negative perceptions of broiler chicken remain a significant barrier to its acceptance and market sustainability. This study investigates the societal attitudes, cultural ethics, and health concerns that influence consumer perceptions and challenges the broiler industry. Ethical issues, including animal welfare and perceived unnatural rearing practices, often fuel consumer distrust. Health concerns such as antibiotic residues, growth hormone usage (often misunderstood), and lower nutritional value compared to native breeds further exacerbate …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 14, Issue 2, 2025 · pp. 9–22 Read article
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Optimizing Chromatographic Techniques for Comprehensive Paraben Analysis to Enhance Safety in Consumer Products
Abstract: Parabens (PBs), such as methylparaben (MePB), ethylparaben (EtPB), propylparaben (PrPB), and butylparaben (BuPB), are widely used as preservatives in pharmaceuticals, food, and personal care products due to their antibacterial properties. However, there are growing worries about their potential to disrupt hormonal functions, which has led to stricter regulations. This study focuses on creating a robust high-performance liquid chromatography (HPLC) method for quickly measuring all four parabens in consumer goods. We …
Published in Journal of Polymer & Composites · Vol. 13, Issue 6, 2025 · pp. 228–243 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Secure Streaming Services and Consumer Behaviour: Cryptographic Innovations and Impulsive Buying in the Digital Film Industry
Abstract: This study examines the interaction between cryptographic advancements, secure streaming services, and impulsive buying behaviour within the digital film industry. It explores how improvements in data encryption and decryption enhance the security of streaming platforms, impacting consumer purchasing choices. As streaming services grow in popularity, secure environments play a crucial role in fostering trust, which may encourage impulsive buying by providing consumers with a sense of safety and ease of …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 28–36 Read article
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The Social Media Misinformation Loop: An Analysis of Consumption and Sharing Behaviours among Medical Students
Abstract: Background: The contemporary information landscape is largely dominated by social media, which has emerged as a major source of information for medical students. This study aims to investigate the information consumption and sharing behaviours of medical students in Jammu and Kashmir, India, in the context of misinformation and its growing influence. Methods: A cross-sectional survey using a structured questionnaire was administered to 668 students from 13 medical colleges. The data …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 Read article
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Blockchain-Based Smart Agri-Food Supply Chain Management System with User-Centric Design for Enhanced Consumer Trust
Abstract: Existing blockchain-based solutions for agri-food supply chains primarily focus on internal traceability and efficiency while neglecting consumer-facing functionalities. Building consumer trust requires not only a secure and transparent supply chain but also user-friendly interfaces for easy access to product information and journey tracking. This study addresses this gap by implementing a blockchain-based agri-food supply chain system with a user-centric design. Beyond internal transparency, the system features an intuitive consumer interface …
Published in Journal of Advanced Database Management & Systems · Vol. 13, Issue 1, 2026 Read article
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Improving Energy Management Systems with SARIMA-Based Forecasting of Household Energy Consumption
Abstract: Household energy consumption is a dynamic and multifaceted domain influenced by various factors, including seasonality, weather conditions, and individual consumption habits. For homeowners looking to control expenses, lessen their impact on the environment, and contribute to a sustainable future, accurate forecasting is essential. Precise forecasting is also essential for utility firms to maximize energy production, distribution, and demand control. In a time when resource efficiency and environmental awareness are paramount, …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 15, Issue 1, 2024 Read article
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Designing of Shredder Machine for Recycling Post Consumer Denim Waste for Making Composite Denim Boards
Abstract: India has a population of about 1.35 billion in 2020 and as fabrics account for 4% of India's GDP, customers spend roughly 68 billion dollars on apparel and footwear each year. Currently, the short lifecycles of apparel products due to rapid fashion cycles and increased buying power of Indian consumers in urban as well as in rural areas are resulting in significant amounts of postconsumer textile waste in the form …
Published in Journal of Polymer & Composites · Vol. 13, Issue 1, 2025 · pp. 934–945 Read article
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Develop a Data Science Approach for Optimizing Energy Consumption
Abstract: Optimizing energy consumption has become a critical challenge in the era of sustainability and increasing energy demand. Efficient energy management is essential to address environmental concerns, reduce costs, and ensure resource availability for future generations. This project leverages data science techniques to evaluate and improve energy consumption across diverse sectors, including residential, industrial, and commercial domains. By integrating advanced analytics, machine learning models, and real-time data processing, the project aims …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 1, 2025 · pp. 31–44 Read article
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Consumer Misuse of Cosmeceuticals and Its Role in Adverse Skin Reactions
Abstract: Cosmeceuticals represent a rapidly expanding category of products positioned between cosmetics and pharmaceuticals, offering both aesthetic and therapeutic benefits. However, their widespread availability, aggressive marketing, and perception as inherently safe have contributed to increasing instances of consumer misuse. Misuse includes over-application, inappropriate combinations, prolonged unsupervised use, and use of high-potency active ingredients without dermatological guidance. Such practices have been strongly associated with a broad spectrum of adverse cutaneous reactions ranging …
Published in International Journal of Toxins and Toxics · Vol. 3, Issue 2, 2026 · pp. 1–16 Read article
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Survey of Consumer Preference Towards E-commerce
Abstract: E-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 9–15 Read article