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27 articles for “online behavior”
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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The Impact of Internet Accessibility and Infrastructure on Rural Online Shopping Behavior
Abstract: This study examines the crucial connection between rural consumers‘ online buying habits and internet availability and infrastructure in those places. The study finds that increased access to the internet has a beneficial impact on rural areas’ adoption of e-commerce. In these areas, trust and security concerns were found to be important determinants of online shopping behavior, in addition to demographic differences. The findings highlight the significance of overcoming internet-related difficulties …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 22–28 Read article
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The Impact of Social Media on Mental Health
Abstract: This study explores the multifaceted influence of social media on Generation Z, focusing on both its positive and negative impacts. On one hand, social media platforms provide Gen Z with essential tools for social connection, emotional support, self-expression, and the creation of online communities. These digital spaces often serve as outlets for creativity and identity exploration. On the other hand, excessive or unhealthy use of these platforms has been linked …
Published in Journal of Web Engineering & Technology · Vol. 12, Issue 2, 2025 · pp. 1–5 Read article
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A Comprehensive Food Delivery System
Abstract: The demand for quick as well as efficient food delivery options has escalated, especially in the digital era for sought-after items such as pizza. Existing systems often lack any real-time communication, and due to order status being uncertain, customer dissatisfaction subsequently arises. This project aims to develop a real-time pizza order tracker app using Node.js, Express.js, as well as MongoDB, to address these gaps by providing instant updates and a …
Published in Current Trends in Information Technology · Vol. 15, Issue 3, 2025 · pp. 01–10 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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IntelliGaurd WebScan: Uncovering Dark Patterns on E-Commerce Websites
Abstract: Dark patterns are deceptive design elements that influence user behavior online, frequently with unexpected results that go beyond personal experiences. These deceptive methods unintentionally encourage excessive consumption, which can seriously impede sustainability initiatives. This paper presents IntelliGuard WebScan, a system created specially to identify and combat these dishonest strategies. Employing painstaking examinations and assessment of heterogeneous datasets and rigorous experimentation with multiple algorithms, among them a support vector classifier (SVC), …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 24–32 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Gradient Boosted Regression Tree Approach to Predicting Toxic Interactions on X and YouTube
Abstract: In the digital age, social media platforms play a vital role in facilitating user engagement, encompassing both positive interactions and avenues for negative, often harmful behaviors. Recognizing and addressing toxic exchanges is paramount to nurturing healthy online communities and preserving users’ well-being. This study introduces a novel method for identifying toxic interactions by utilizing Gradient Boosting Regression Trees (GBRT) algorithm, a machine learning approach renowned for its exceptional accuracy and …
Published in Trends in Opto-electro & Optical Communication · Vol. 15, Issue 3, 2025 · pp. 7–14 Read article
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An Approach Towards Chatbot Using Speech Recognition
Abstract: Chatbot is software that, rather than facilitating direct interaction with a live human agent, conducts online conversations using text or text-to-speech. It is designed to accurately mimic human behavior during conversation. This paper presents a proposed chat system that dynamically responds to web-based customer queries. Speech recognition is the basis of the artificial intelligence used in the proposed system. The web-based platform provides a large intelligence base to help simulate …
Published in Journal of Advancements in Robotics · Vol. 11, Issue 1, 2024 · pp. 1–5 Read article
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Body Weight Patterns and Lifestyle Behaviors Among Male College Students in Kangra District, Himachal Pradesh: A Cross-Sectional Study
Abstract: Abnormal body weight in young adults is a major public-health concern, particularly in low- and middle-income settings where undernutrition and excess weight may coexist. The college period often involves changes in diet, physical activity, sedentary behavior, and sleep, all of which influence nutritional status and future disease risk. This study assessed the prevalence of underweight and overweight/obesity among college-aged male students in Kangra District, Himachal Pradesh, India, and examined the …
Published in Research and Reviews : A Journal of Life Sciences · Vol. 16, Issue 1, 2026 · pp. 31–38 Read article
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Enhancing User Engagement and Content Relevance: A Novel Approach to Social Media Post Recommendation System
Abstract: The social media post recommendation system is an innovative solution aimed at optimizing content delivery for users in today's digital age. Its primary motive is to tailor online experiences, ensuring users receive posts most relevant to their preferences. Various machine learning algorithms are employed to suggest related posts. This system leverages advanced algorithms and analytics, producing key results that highlight user engagement metrics and content relevance. Preliminary findings of this …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 2, 2024 · pp. 1–7 Read article
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The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG Packaging
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article
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Sentiment Analysis of X (Formerly Twitter) Using Machine Learning
Abstract: Sentiment analysis is a methodology to determine the nature and behavior of each and every user for the content posted on the social media platform in the form of post and feed. Consumers of the online platform are encouraged to post reviews of the product that they purchase. Little attempt is created by Amazon to confine or limit the content of these reviews. The number of reviews for various merchandise …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 28–37 Read article
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Time-Series Analysis of Uber Ride Trends
Abstract: This article provides an in-depth analysis of Uber's data analytics, clarifying its crucial role in revolutionizing the transportation industry. It provides vital insights for stakeholders by carefully examining rider patterns, driving behaviors, and market dynamics. This study provides a thorough knowledge of Uber's impact on urban transportation and socio-economic landscapes by combining existing research and proposing fresh approaches. Uber is a digital company that has made multiple attempts to leverage …
Published in Current Trends in Signal Processing · Vol. 14, Issue 1, 2024 · pp. 34–38 Read article
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Aspect-Based Sentiment Analysis Using a Hybrid Approach with Dependency Parsing
Abstract: The rapid expansion of digital communication has resulted in an unprecedented volume of consumer-generated textual data across online reviews, social media platforms, forums, and e-commerce websites. Extracting meaningful insights from this data is increasingly important for organizations seeking to understand customer opinions, preferences, and behavioral trends. Despite significant advances in sentiment analysis, many existing approaches primarily focus on surface-level features and often overlook deeper syntactic and semantic relationships within text. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 4, Issue 1, 2026 · pp. 01–09 Read article
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Instagram Therapists vs. Qualified Mental Health Professionals: How Young Adults Perceive and Navigate Mental Health Advice Online
Abstract: The growing presence of “Instagram Therapists” - individuals who share mental health advice on Instagram without formal qualifications - has raised important questions about the credibility of online mental health information. In contrast, are qualified mental health professionals and licensed practitioners. Existing literature shows a surge in young adults turning to social media for mental health guidance. However, limited research delves into how they perceive and differentiate between advice from …
Published in International Journal of Behavioral Sciences · Vol. 2, Issue 2, 2025 · pp. 26–37 Read article