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5 articles for “consumer behavior”
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Consumer Misuse of Cosmeceuticals and Its Role in Adverse Skin Reactions
Abstract: Cosmeceuticals represent a rapidly expanding category of products positioned between cosmetics and pharmaceuticals, offering both aesthetic and therapeutic benefits. However, their widespread availability, aggressive marketing, and perception as inherently safe have contributed to increasing instances of consumer misuse. Misuse includes over-application, inappropriate combinations, prolonged unsupervised use, and use of high-potency active ingredients without dermatological guidance. Such practices have been strongly associated with a broad spectrum of adverse cutaneous reactions ranging …
Published in International Journal of Toxins and Toxics · Vol. 3, Issue 2, 2026 · pp. 1–16 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Effects of Reels and short videos on human mind and Academic Life
Abstract: The rapid rise of short-form video platforms such as Instagram Reels, TikTok, and YouTube Shorts has fundamentally reshaped the way people consume information and entertainment. While these applications offer quick engagement and social connection, their excessive use has raised serious concerns about their psychological and academic impacts. This research investigates the relationship between short-form video addiction, mindfulness, academic anxiety, and academic engagement among university students. Drawing upon the theoretical framework …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 2, 2026 Read article
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Investigating the Role of Moisture in the Physical Properties of Harra (Terminalia chebula) Fruit
Abstract: Harra (Terminalia chebula) is known as the “king of medicines” in Ayurveda. Its fruits include astringent, purgative, antibacterial, antifungal, and laxative effects. The behavior of harra fruit is mainly dependent on the moisture present. It affects the harvest, post-harvest machinery, separation, packaging, and transportation of harra fruit. This study focused on T’s physical qualities of chebula fresh fruit at 20%–25% (wb) moisture content, such as 50 fruit mass, length, width, …
Published in Emerging Trends in Metabolites · Vol. 2, Issue 1, 2025 · pp. 11–19 Read article