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1120 articles for “and Markets”
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Understanding Market Research and Marketing Intelligence in Pharmaceutical Marketing: Role played by Medical Affairs
Abstract: Market Research and Marketing Intelligence are crucial components in pharmaceutical marketing, providing insights that drive strategic decisions and competitive advantage. Market research in the pharmaceutical industry involves collecting and analyzing data to understand market demands, patient preferences, and the competitive landscape. Understanding market research and marketing intelligence in pharmaceutical marketing is very important and medical affairs play a key role by serving as a bridge between scientific knowledge and market …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 17, Issue 1, 2026 · pp. 124–129 Read article
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An Analysis of Effects of Digital Marketing by Looking at and Comprehending How It Affects Social Marketing
Abstract: This review work aims to assess the influence of digital marketing and examine its significance for both consumers and marketers. It begins with an exploration of the concept of digital marketing, followed by an elucidation of the various platforms utilized in digital marketing. Furthermore, it draws attention to the distinctions between traditional and digital marketing, outlining the advantages, disadvantages, and the crucial role of digital marketing in contemporary times.The global …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 10–14 Read article
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An Overview of Emerging Markets and its Impact on Pharmaceutical Marketing
Abstract: Purpose: The purpose of this study is to examine how expanding markets affect pharmaceutical marketing. Pharmaceutical companies have several potential to build their businesses in emerging economies, which are distinguished by their brisk economic development and rising purchasing power. However, these markets also present unique challenges in terms of regulatory frameworks, cultural differences, and access to healthcare. This paper will explore the strategies employed by pharmaceutical companies to navigate these …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 14, Issue 2, 2023 · pp. 27–34 Read article
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Market Architecture, an Effect of Roadside Trading in Port Harcourt Metropolis. A Case Study of Rumu-Woji Market, Rivers State, Nigeria
Abstract: The challenges of road side trading along major market roads in Port Harcourt Metropolis has brought about certain menace to the city. The efforts put in place by the Rivers State government to eradicate the act of roadside trading along market roads have been proven abortive. Various means employed by the government to stop the act of roadside trading have not been successful such as, relocation of traders, barricading market …
Published in International Journal of Urban Design and Development · Vol. 3, Issue 1, 2025 · pp. 36–46 Read article
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Green marketing - An innovative marketing tool
Abstract: The concept of marketing started to dominate all business houses during 1950s and this domination continues till date. In initial phase of marketing the focus area was to produce the efficient goods for customers without analyzing their current need. The aim to do so was to attract more and more customers toward the product, but with passage of time a drastic change has been observed in concept of marketing. According …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 1, 2019 · pp. 26–30 Read article
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Analysis of the coffee market structure, conduct, and performance in the Gimbo District of the Kaffa Zone in Southwest Ethiopia
Abstract: Coffee is a vital export commodity for Ethiopia, contributing significantly to the country's GDP and rural livelihoods. In the Kaffa Zone, particularly in Gimbo District, coffee production serves as the primary source of income for smallholder farmers. Despite its economic importance, the coffee market in the study area faces several constraints, including low production capacity and inadequate market infrastructure. This study aimed to identify key actors in the coffee market …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 63–81 Read article
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Sentiment Analysis and Stock Market Prediction-Using news to predict stock markets
Abstract: AbstractThe aim of this paper is to propose a relatively new approach regarding the influence of financial news on stock market prices. Previously, a lot of effort and research has been done to study the effect of historical stock market prices. This approach mainly involved time series numerical data to predict the future trend of stock markets. But, with the advent of superior computing power and computing techniques such as …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 6, Issue 2, 2019 · pp. 17–24 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Determinants of Coffee Market Outlet Choices in Gimbo District, Kaffa Zone, Southwest Ethiopia.
Abstract: Coffee is Ethiopia’s most important export crop, contributing significantly to GDP and providing income for around 20% of the population. Despite its potential, farmers face marketing challenges, particularly in selecting appropriate market outlets. This study analyzes the determinants of coffee producers’ market outlet choice decisions in the Gimbo district. A purposive and two-stage random sampling technique was used to collect data from 200.00 coffee producers, 22.00 traders, and 22.00 consumers …
Published in Research & Reviews : Journal of Agricultural Science and Technology Read article
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Curbing Speculation vs. Market Participation: A Study of SEBI’s 2024 Derivatives Measures
Abstract: The derivative market has become a cornerstone of India’s financial ecosystem, complementing the traditional stock market by enabling risk management, price discovery, and liquidity enhancement. However, with the rapid growth of this segment, concerns over speculative activities have prompted regulatory intervention. On October 1, 2024, the Securities and Exchange Board of India (SEBI) introduced significant reforms aimed at curbing speculation, protecting retail investors, and fostering market stability. While these changes …
Published in Research & Reviews : Journal of Statistics · Vol. 14, Issue 2, 2025 · pp. 28–43 Read article
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Determinants of Smallholder Farmers Quantity of Coffea arabica L., Supply to Market: A Case of Gimbo District, Kaffa Zone, Ethiopia
Abstract: This study investigates the factors influencing the market supply of coffee in various districts of the Gimbo District, Kaffa Zone, in Southwest Ethiopia. Coffee is Ethiopia's most significant export crop, recognized for its extensive genetic diversity and its substantial contribution to the country's GDP. Despite the district's strong production capacity, the marketing structure remains predominantly traditional, compelling producers to sell through conventional channels that do not offer premium prices, thereby …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 107–120 Read article
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Revolutionising Marketing: Leveraging Blockchain and AI for Impactful Management
Abstract: In today's rapidly evolving business landscape, marketing management faces numerous challenges, including effective decision-making, customer engagement, and data security. Advanced technologies like AI and Blockchain have revolutionized the marketing domain, providing novel solutions to address these challenges. AI plays an essential role in marketing management through its utilization of data analysis, predictive modelling, and automation, providing marketers with the ability to extract valuable insights from extensive data sources, facilitating data-informed …
Published in E-Commerce for Future & Trends · Vol. 10, Issue 3, 2023 · pp. 26–33 Read article
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The Architecture of Creek Road Market and the Image of Port Harcourt Metropolis, Rivers State, Nigeria
Abstract: Marketplaces are seen as centers of attraction in every city. Therefore, the architecture of marketplaces should be given extensive attention to attract a positive image of the city. If the architecture of a market lacks functionality, it will affect the perception of the city. Often, market designers ignore the key users of the market space and focus on providing profit-oriented spaces. This leads to the spillover of trading activities by …
Published in International Journal of Urban Design and Development · Vol. 4, Issue 1, 2026 · pp. 13–24 Read article
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Determination of fire Resistivity of Door and Window Materials at Portharcourt Markets in Nigeria
Abstract: The persistence of fire outbreaks in markets is a problem in Nigeria and the repetition of this problem is very frequent at Port Harcourt in Rivers State. To curtail this problem, research was made on the three major markets in Port Harcourt with the aim of determining the fire resistivity of their door and window materials, in order to generate guidelines for designing doors and windows of market buildings in …
Published in International Journal of Architectural Design and Planning · Vol. 1, Issue 1, 2023 · pp. 1–7 Read article
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Assessment of Traders’ Practice of Prevention of Mycotoxin Contamination in Markets in Federal Capital Territorial, Abuja
Abstract: This study assessedtraders’ practice of prevention of mycotoxin contamination in markets in Federal Capital Territorial, Abuja. Two research questions, two research objective and two hypotheses guided the study. This adopted causal comparative (Ex-Post-factor) design. The population for this study comprises all traders in major market in Abuja, which includes Wuse market, Garki international market, Utako ultra-modern market, Kado fish market, Karmo market, Gudu market, and Maitama farmers’ market, the estimated …
Published in Research and Reviews : A Journal of Biotechnology · Vol. 11, Issue 3, 2021 · pp. 10–15 Read article
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Stock Market Analysis Using Data Science
Abstract: Stock market prediction using data science has become a popular area of research and application in recent years. This is because the stock market is a complex system with many variables and factors that affect its behavior, making it difficult to predict with certainty. The stock market has always been the aggression of buyers and sellers of stocks, therefore in the global finance market, stock trading is one of the …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 1–4 Read article
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Factors Affecting Coffee Market Supply of Smallholder Farm Household: The Case of Gimbo District Kaffa Zone, Southwest Ethiopia.
Abstract: Abstract This study analyzes the factors influencing the market supply of coffee in selected districts of Gimbo District, Kaffa Zone, and Southwest Ethiopia. Coffee is Ethiopia’s most significant export crop, contributing substantially to the country’s GDP and exhibiting broad genetic diversity. Despite the high production potential of the district, the marketing system remains predominantly conventional, forcing producers to sell through traditional transaction routes that do not offer premium prices, thereby …
Published in Research & Reviews : Journal of Agricultural Science and Technology Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Drug Marketing in Tropical Regions and Its Effect on Pharmacovigilance Awareness and Reporting
Abstract: Drug marketing practices in tropical regions present a complex interplay between pharmaceutical promotion, healthcare infrastructure limitations, and public health outcomes. These regions – characterized by high disease burden, socio-economic disparities, and diverse healthcare delivery systems – often experience unique challenges in ensuring safe and rational drug use. Aggressive and sometimes unregulated marketing strategies by pharmaceutical companies may significantly influence prescribing behavior, patient compliance, and, ultimately, pharmacovigilance systems. Pharmacovigilance, defined as …
Published in International Journal of Tropical Medicines · Vol. 3, Issue 2, 2026 · pp. 1–17 Read article
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COMPARATIVE ASSESSMENT OF FIRE RESISTIVITY OF WALLING MATERIALS IN ONITSHA MARKETS IN NIGERIA
Abstract: Nigeria has been facing the problem of frequent fire outbreaks in markets and they are very regular in Onitsha markets in Anambra State. To minimise this problem, a research was conducted on the three major markets in Onitsha with the aim of comparatively assessing the fire resistivity of their walling materials, so as to generate guidelines for designing walls of market buildings in Nigeria. The research employed desktop study as …
Published in Journal of Industrial Safety Engineering · Vol. 9, Issue 3, 2022 · pp. 20–25 Read article