Search
33 articles for “Sustainability-driven marketing”
-
Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies
Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article
-
Automation-Driven Composites: Pioneering the Next Generation of Lightweight and Sustainable Electric Vehicles
Abstract: Electric vehicle (EV) market is undergoing a dynamic change due to the changes in regulations, increasing demands of consumers, and a swift development of material science. Composite materials were one of these innovations which have become the key facilitators of lightweight, efficient and safe EV designs, with immense strength to weight ratios, corrosion resistance, and design flexibility unmatched before. The paper will discuss the growing use of composite materials in …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 513–525 Read article
-
Carbon credits as a key tool in Enhancing Environmental Sustainability in Automobile Industry in India
Abstract: Sustainable development is crucial for overall prosperity of the world. Climate change and the automobile industry have an interesting relationship. long years of environmental policies have been committed to upgrading natural sustainability through accomplishing carbon neutrality or energy utilization effectiveness. This article examines the role of carbon credits as a vital tool in promoting environmental sustainability within the automobile industry. This article research into the specific applications of carbon credits …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 14, Issue 3, 2024 · pp. 1–10 Read article
-
A Study on “Clean" in Beauty: A Machine LearningApproach to Ingredient Transparency and ConsumerTrust
Abstract: The burgeoning "clean beauty" market, while driven by consumer demand for safer and more sustainable products, is plagued by ambiguous definitions and the pervasive challenge of "greenwashing". This ambiguity hinders informed consumer choices and complicates brand authenticity. This study addresses these complexities by developing a novel machine learning (ML) framework designed to objectively analyze cosmetic ingredient lists, classify products based on their "cleanliness" profile, and identify key ingredient attributes that …
Published in Recent Trends in Cosmetics · Vol. 3, Issue 1, 2026 · pp. 1–12 Read article
-
Development and implementation of Solar-Thermoelectric Hybrid Energy Harvester
Abstract: In today’s consumer-oriented and technology-driven market, researchers are increasingly emphasizing the need to harvest energy from ambient and renewable sources to support sustainable power generation and to minimize dependence on conventional energy resources such as batteries and fossil-fuel-based electricity. The rising deployment of portable electronics, wireless sensor networks, and Internet of Things (IoT) devices has created an urgent demand for compact, low-power, long-life, and maintenance-free energy solutions. In many real-world …
Published in International Journal of Machine Systems and Manufacturing Technology · Vol. 4, Issue 1, 2026 Read article
-
Luxury in Sustainability: Designing Eco-Friendly Yet Opulent Interiors
Abstract: This report explores the evolving relationship between luxury and sustainability in interior design, challenging the misconception that opulence and environmental responsibility are incompatible. It examines how high-end residential, commercial, and hospitality spaces integrate sustainable materials, energy-efficient technologies, and ethical sourcing to create refined yet eco-conscious interiors. Through detailed case studies, including Bloomberg European Headquarters, Six Senses Zil Pasyon, and Passive House designs, the study highlights innovative approaches to reducing carbon …
Published in International Journal of Architectural Design and Planning · Vol. 3, Issue 2, 2025 · pp. 19–45 Read article
-
E-commerce: What's Going on Now and What Will Happen in the Future
Abstract: The rapid expansion of e-commerce is changing the way people trade, shop, and do business all over the world. This article looks at the current trends that are impacting the digital marketplace, such as the expansion of mobile commerce, social commerce, personalisation driven by artificial intelligence, and the growing importance of ethical and sustainable consumer practices. It also looks at how new technologies like augmented reality, blockchain, and the Internet …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 Read article
-
A Data-Driven Analysis of Machine Learning Classification Models for Reliable Crop Yield Prediction
Abstract: The adoption of ML technologies in agriculture is reshaping farming practices, empowering producers to make informed, data-oriented decisions that improve yields, sustainability, and long-term resilience. In mango cultivation, ML analyzes data from weather, soil, and pests to optimize irrigation, fertilization, and pest control. Predictive analytics help forecast ideal farming practices, minimizing resource wastage and improving yield. Real-time monitoring and image-based disease detection allow timely interventions to maintain plant health and …
Published in Research and Reviews : Journal of Crop science and Technology · Vol. 15, Issue 1, 2026 · pp. 12–17 Read article
-
A Short Review on Application of Fish Proteins in Functional Foods
Abstract: Functional foods contain specific nutrients that have beneficial physiological benefits, such as lowering the risk of chronic diseases and improving overall health. Functional foods are created by adding additives that have been shown to enhance health. This review article investigates several fish-derived products as functional dietary components, with an emphasis on fish protein hydrolysates (FPH), fish protein concentrate (FPC), fish collagen, fish gelatine, fish enzymes, fish protein powder (FPP) and …
Published in International Journal of Marine Life · Vol. 1, Issue 2, 2024 · pp. 7–16 Read article
-
Green Technology Incubator for Sustainable Manufacturing Solutions
Abstract: The transition to a sustainable, low-carbon economy requires innovative approaches to industrial processes, particularly in the manufacturing sector, which is one of the largest contributors to global environmental degradation. This project proposes the creation of a Green Technology Incubator designed to accelerate the development of sustainable manufacturing solutions by nurturing startups and entrepreneurs focused on green technologies. The incubator's focus will be on promoting circular economy practices, energy-efficient manufacturing processes, …
Published in Journal of Nuclear Engineering & Technology · Vol. 15, Issue 1, 2025 · pp. 22–27 Read article
-
Evaluating TRIZ Methodology in the Conceptual Design Phase of Industrial Products
Abstract: The Theory of Inventive Problem Solving (TRIZ) has emerged as a powerful systematic innovation methodology that enhances creativity and problem-solving efficiency in engineering design. This paper evaluates the application of TRIZ during the conceptual design phase of industrial products, where early-stage decisions critically influence functionality, cost, sustainability, and market competitiveness. TRIZ provides designers with structured tools—such as the 40 Inventive Principles, Contradiction Matrix, Su-Field Analysis, and Trends of Technological Evolution—that …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 2, 2025 · pp. 27–32 Read article
-
User Review-Driven Recommendation Model for E-Scooter Selection
Abstract: In the era of rising environmental awareness and the growing emphasis on sustainable mobility practices, electric scooters (e-scooters) have gained significant popularity as an efficient and eco-friendly alternative to conventional modes of transport. Their ability to reduce carbon emissions, minimize traffic congestion, and offer cost-effective commuting solutions has made them highly attractive, particularly in urban environments. However, with the rapid expansion of the e-scooter market, consumers are faced with an …
Published in Trends in Transport Engineering and Applications · Vol. 12, Issue 3, 2025 · pp. 6–16 Read article
-
Electronic Design Technology: From Circuits to Smart Systems
Abstract: Electronic Design Technology has changed a lot over the years. It has gone from making simple circuits to making smart, complicated systems that run modern life. This article looks at how electronic design methods have changed over time, focusing on important improvements in tools, materials, and integrated systems. It looks at how new technologies like computer-aided design (CAD), embedded systems, and automation have made product creation faster, more accurate, and …
Published in Journal of Electronic Design Technology · Vol. 17, Issue 1, 2026 · pp. 25–36 Read article
-
A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
-
The Impact of Geographical Indications on Sustainable Rural Development: Comprehensive Economic and Cultural Insights from Wayanad, Kerala
Abstract: Geographical Indications (GIs) play a vital role in fostering sustainable rural development by linking unique local products to their geographic origins. This study explores the impact of GIs on economic growth, cultural preservation, and environmental sustainability in Wayanad, Kerala. Drawing from extensive secondary data and detailed case studies including Wayanad Coffee, Jeerakasala Rice, and traditional handicrafts, the research highlights how GI certification enhances market value, improves income levels, and preserves …
Published in International Journal of Rural and Regional Development · Vol. 3, Issue 2, 2025 · pp. 18–29 Read article
-
Recent Technological Advancements for Novel and Sustainable Packaging of Dairy Food Products
Abstract: Food packaging is crucial for protecting products, ensuring safety, and facilitating consumption. Important phases comprise manufacturing, wrapping, delivery, and preservation. The primary goal of food packaging is to maintain the quality of products throughout this process. Packaging fulfills multiple functions, including storing items, shielding them, offering convenience, and conveying messages. The packaging process is crucial in preserving the quality of food products, particularly dairy items, which are susceptible to biological, …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 13, Issue 1, 2024 · pp. 38–43 Read article
-
Reimagining Solid Waste Management in India: A case of Circular approach in C&D Waste Management
Abstract: Construction and demolition (C&D) waste, which accounts for an estimated 150–500 MT yearly and about 10–20% of the nation's total municipal solid waste (MSW) generation, is a significant management challenge for India. Accelerated urbanization, population increase, infrastructural expansion, and urban redevelopment initiatives are the main causes of this quickly expanding waste stream. Much of this waste is disposed of through uncontrolled dumping, encroachment on low-lying areas, and overcrowded landfills in …
Published in Journal of Construction Engineering, Technology & Management · Vol. 16, Issue 1, 2026 · pp. 1–10 Read article
-
Cloud Driven Smart Car Parking System
Abstract: Effective infrastructure management has been forced to evolve as a result of urbanisation, particularly in the transportation sector. Among the various challenges faced by urban mobility, effective parking management is a crucial concern. The "Cloud Driven Smart Car Parking System" a state-of-the-art innovation that combines cloud-integrated technologies to revolutionise urban parking, is introduced in this research. The essay discusses the serious drawbacks of traditional parking management systems and highlights the …
Published in Journal of Instrumentation Technology & Innovations · Vol. 14, Issue 1, 2024 · pp. 30–37 Read article
-
Improving Supply Chain Resilience through Predictive Analytics and Real-Time Data Integration
Abstract: Demand forecasting has under gone major changes because to the incorporation of automated analytics into supply chain management (SCM), which has improved company productivity, accuracy, and responsiveness. Central to this transformation is the application of machine learning (ML), which enables the analysis of large and complex datasets to identify patterns, detect trends, and generate precise forecasts. Conventional methods for predicting frequently rely on linear models and historical sales data, which …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 2, 2025 · pp. 8–17 Read article
-
A Thorough Examination of How Artificial Intelligence is Affecting the Transformation of Agriculture in India and Throughout the World
Abstract: By providing creative ways to increase crop yields, maximize resource usage, and advance sustainability, artificial intelligence (AI) is revolutionizing agriculture. AI technologies, such as machine learning, computer vision, and robotics, are being increasingly used in precision farming, crop monitoring, disease detection, and decision-making as the global agricultural sector faces pressing challenges like food security, population growth, and climate change. AI enables farmers to make data-driven decisions, optimize irrigation systems, monitor …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 39–45 Read article