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11 articles for “Customer Behavior”
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Significance of Lighthing Design
Abstract: Lightning design plays a pivotal role in both architectural and interior design, impacting aesthetics, functionality, and psychological well-being. This research investigates the multifaceted influence of lighting on human emotions, cognitive functions, and overall mental well-being within built environments. Moreover, it explores the visual comfort aspects of lighting design, emphasizing its significance in minimizing glare, shadows, and eye strain to optimize occupant satisfaction. Through a series of case studies, this study …
Published in International Journal of Rural and Regional Development · Vol. 2, Issue 1, 2024 · pp. 37–46 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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Enhancing Business Expansion through the Integration of Artificial Intelligence and Business Intelligence
Abstract: Business intelligence (BI) and artificially intelligent technology (AI) give businesses a competitive edge and significantly boost growth. AI emulates human cognitive processes, learns from data, and makes intelligent decisions, while BI analyzes data for strategic insights. This study explores the synergies of integrating AI and BI, revealing opportunities for business expansion. AI algorithms analyze extensive datasets, enhancing predictions for customer behavior. The reciprocal relationship automates processes, elevates decision-making, and enables …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 2, 2023 · pp. 27–33 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Beyond Taste: The Impact of Sensory Design on Dining Interiors
Abstract: Dining experiences are increasingly recognized as multisensory events where the atmosphere of the environment significantly influences the overall perception of the meal. This study explores the impact of sensory design, encompassing visual, auditory, olfactory, tactile, and gustatory elements, on dining interiors. By examining the roles of color, lighting, acoustics, textures, and spatial arrangements, this study investigates how these factors contribute to customer satisfaction, behavior, and memory formation. Through an analysis …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 3, Issue 1, 2025 · pp. 8–15 Read article
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article
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Aspect-Based Sentiment Analysis Using a Hybrid Approach with Dependency Parsing
Abstract: The rapid expansion of digital communication has resulted in an unprecedented volume of consumer-generated textual data across online reviews, social media platforms, forums, and e-commerce websites. Extracting meaningful insights from this data is increasingly important for organizations seeking to understand customer opinions, preferences, and behavioral trends. Despite significant advances in sentiment analysis, many existing approaches primarily focus on surface-level features and often overlook deeper syntactic and semantic relationships within text. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 4, Issue 1, 2026 · pp. 01–09 Read article
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Facial Emotion Detection and Its Applications
Abstract: Facial emotion detection (FED) is an interdisciplinary field that integrates artificial intelligence, computer vision, and machine learning to recognize and interpret human emotions based on facial expressions. The development of FED systems has been propelled by advancements in deep learning, particularly convolutional neural networks (CNNs) and recurrent neural networks (RNNs), which enhance recognition accuracy. Feature extraction techniques, including geometric and appearance-based methods, play a crucial role in classifying emotional states. …
Published in International Journal of Optical Innovations & Research · Vol. 3, Issue 1, 2025 · pp. 8–12 Read article
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The Evolution of Payments: Traditional Bill Methods Compared to Mobile Innovations
Abstract: "Mobile Payment Experiences in the Future" explores the transformative impact of emerging technologies: Artificial Intelligence (AI), 5G connectivity, and biometrics, on the evolution of mobile payment systems, moving beyond today's simple "tap and pay" solutions. As mobile payments become an essential component of global commerce, these innovations are set to redefine the payment landscape by enhancing transaction speed, security, and personalization. AI will enable real-time fraud detection, adaptive user verification, …
Published in International Journal of Mobile Computing Technology · Vol. 3, Issue 1, 2025 · pp. 17–27 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Security System (Motion Capture) Based on Raspberry Pi
Abstract: This paper describes a state-of-the-art security system that uses motion capture technology to offer a reliable and flexible security solution for small-business and home settings. The Raspberry Pi, ESP32 camera module, and PIR (Passive Infrared) sensor are the three main components of the system, and they cooperate to identify and document any unusual behavior. As the system's central processing unit, the Raspberry Pi is in charge of coordinating all of …
Published in International Journal of Solid State Innovations & Research · Vol. 2, Issue 1, 2024 · pp. 30–35 Read article