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16 articles for “Advertisement”
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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Monitoring and Safety of Aircraft using Wireless Technology
Abstract: Traditional aircraft sensor networks, burdened by wire complexity and high-power demands, struggle with scalability and real-time data acquisition. This paper proposes Bluetooth Low Energy advertising as a transformative solution, leveraging its lightweight, energy-efficient, and secure nature within tree network architecture. Sensors broadcast data packets picked up by strategically placed gateways, enabling efficient data dissemination through multi-hop relaying. The approach boasts scalability due to minimal hardware and power requirements, leading to …
Published in International Journal of Satellite Remote Sensing · Vol. 1, Issue 2, 2023 · pp. 14–21 Read article
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Iot Based Automated Garbage Segragation System And Level Indication To Corporation
Abstract: The issue of maintaining clean cosmopolises is becoming increasingly important as smart cosmopolises emerge. The amount of scrap generated is excessive, and the labor-intensive physical labor required to make it is extremely tiresome. As technology advances in all areas, automated methods might be promoted to assist with the scrap pile. The purpose of the trash segregator is to make it easier to dispose of collected waste. Three lockers—one for wet …
Published in Journal of Microcontroller Engineering and Applications · Vol. 11, Issue 1, 2024 Read article
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The Prospects of Multimedia in 2025: Emerging Patterns to Monitor
Abstract: The term multimedia describes the computer-aided combination of text, illustrations, graphics, audio, animation, still and moving images (videos), and any other medium that allows for the digital expression, storing, processing, and communication of any kind of information. The word of the decade is multimedia. It is a buzzword that has been used in a variety of contexts. It appears on the covers of movies, CDs, literature, newspapers, and handheld games. …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 11, Issue 3, 2024 · pp. 25–31 Read article
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Presento AI: Your Personal Slide Assistant
Abstract: An AI based Auto Slide Generator offers significant time and effort savings. Current tools like Microsoft PowerPoint and OpenOffice aid researchers by providing slide outlines and themes, but they fall short in assisting with slide content selection. An academic presentation functions as an advertisement for a paper rather than an exhaustive information dump. In PowerPoint presentations, it's acceptable to include images that encapsulate your research's objectives. Visuals serve as highly …
Published in International Journal of Electronics Automation · Vol. 2, Issue 2, 2024 · pp. 14–19 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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The Power of Persuasion: How Social Engineers Exploit Social Media Dynamics
Abstract: Social engineering, the strategic manipulation of individualities through cerebral tactics, thrives on social media platforms, where specific dynamics enhance its impact. This study delves into the styles social masterminds employ to exploit social media, assaying common strategies like phishing, impersonation, misinformation, and emotional prayers. Social media provides rich ground for these tactics through features similar as algorithmic modification, stoner obscurity, and echo chambers, which allow social masterminds to reach and …
Published in Journal Of Network security · Vol. 13, Issue 1, 2025 · pp. 37–44 Read article
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The Effect of Vitamin A Dose For Different Periods On The Spleen of White Rats: A Histological Study
Abstract: There are many detrimental effects of hypervitaminosis (A) on immune system function, growth, and reproduction. The main objective of the study was to evaluate the histological changes in the spleen of white rats given an excessive amount of vitamin A. The study was conducted from October 21, 2022, to December 12, 2022, at the College of Education's Animal House. (40) adult male albino rats, weighting between 200 and 220 grams …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 2, 2025 Read article
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Facial Emotion Detection and Its Applications
Abstract: Facial emotion detection (FED) is an interdisciplinary field that integrates artificial intelligence, computer vision, and machine learning to recognize and interpret human emotions based on facial expressions. The development of FED systems has been propelled by advancements in deep learning, particularly convolutional neural networks (CNNs) and recurrent neural networks (RNNs), which enhance recognition accuracy. Feature extraction techniques, including geometric and appearance-based methods, play a crucial role in classifying emotional states. …
Published in International Journal of Optical Innovations & Research · Vol. 3, Issue 1, 2025 · pp. 8–12 Read article
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Evaluating Web Content and Design Trends: A Comprehensive Study of Forest Institute Library Websites of ICFRE
Abstract: This study evaluates the website content and design features of forest institute libraries under the Indian Council of Forestry Research and Education (ICFRE). A comprehensive checklist comprising eight categories and 60 parameters was developed to assess nine regional forest institute websites systematically. The findings reveal that all websites (100%) feature visible and contrasted colour schemes with clear and easily readable text. Moreover, every institute’s website includes webmail functionality, copyright information, …
Published in Journal of Advancements in Library Sciences · Vol. 12, Issue 2, 2025 · pp. 1–11 Read article
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Green Bookkeeping and Reporting Practices Among Indian Corporates
Abstract: Green bookkeeping is one of the most important activities of corporate society today. Companies have integrated the concept of environmental friendliness into their work. Green accounting and reporting will help organizations in India analyze resource usage and resulting costs. In recent years, there have been growing concerns about environmental damage caused mainly by various types of pollution such as air, water, sound, soil erosion, deforestation and whether Indian businesses are …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 15, Issue 2, 2025 · pp. 46–50 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Synthetic Highs in Urban India: A Quantitative Study of Synthetic Drug Use Among Youth in Maharashtra’s Metropolitan Cities
Abstract: Background: The increasing prevalence of synthetic drug use among urban youth is emerging as a serious public health issue in cities like Mumbai and Pune. The transition from traditional drugs to more modern ones, such as MDMA, LSD, and meth, is indicative of deeper global shifts fueled by urbanization, increased access to the internet, and peer pressure. There is an abundant increase in reports about the availability of synthetic drugs, …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 · pp. 6–12 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article