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25 articles for “AI/ML in Marketing”
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Revolutionizing Product Marketing: Harnessing the Power of AI/ML
Abstract: The rapid convergence of artificial intelligence (AI) and machine learning (ML) technologies in marketing has ushered in a new era of product promotion and engagement. This study delves into the many ways in which AI/ML can revolutionize product marketing strategies, showing a comprehensive range of methods and tools available. The presented high-level architecture illustrates the interconnectedness of AI-based marketing components, ranging from personalized recommendations and chatbots to sentiment analysis and …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 10, Issue 3, 2023 · pp. 45–52 Read article
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Using AIML to Enhance Demand Forecasting in Business
Abstract: Artificial intelligence machine learning (AIML) can play a significant role in enhancing demand forecasting in business. AIML is a programming language designed for creating chatbots and conversational agents, but its application extends beyond simple interactions. In the context of demand forecasting, AIML can be utilized to analyze historical data, customer interactions, and market trends. By implementing AIML algorithms, businesses can create intelligent models that learn from past demand patterns, customer …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 1, 2024 · pp. 35–40 Read article
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Comparative Study of AI-Driven Fashion Trend Prediction System Using AI and ML: A Review
Abstract: To overcome the challenges in fashion trend forecasting, researchers have introduced several advanced and data-driven approaches. One such method uses a long short-term memory (LSTM) model combined with an encoder-decoder architecture to extract meaningful fashion content and recognize styles from product images. This model achieves higher accuracy in predicting upcoming fashion trends by incorporating varying price intervals and has shown impressive results when evaluated on the Amazon fashion dataset. Another …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 35–41 Read article
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Pharmacovigilance and drug safety current trends and challenges
Abstract: Pharmacovigilance and drug safety are critical areas of focus in healthcare, aimed at monitoring the safety and efficacy of pharmaceutical products throughout their lifecycle. This review explores current trends, emerging technologies, and challenges in pharmacovigilance, emphasizing their impact on public health and regulatory practices. With the increasing complexity of global pharmaceutical markets, pharmacovigilance systems are evolving to integrate real-time data analytics, artificial intelligence (AI), and machine learning (ML) to detect …
Published in Research & Reviews: A Journal of Drug Formulation, Development and Production · Vol. 12, Issue 1, 2025 · pp. 19–27 Read article
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Stock Market Prediction Using Machine Learning: Techniques, Challenges, and Future Directions
Abstract: The continuous advancement of machine learning (ML) technologies has significantly transformed the field of financial forecasting, particularly in the area of stock market prediction. The ability to accurately forecast stock price movements and market trends plays a crucial role in supporting informed investment strategies and effective risk management. This paper provides a comprehensive review of recent developments in the application of ML techniques for predicting stock market behavior. It classifies …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 10–16 Read article
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Cutting-Edge Developments and Innovations in Amazon Web Services (AWS)
Abstract: In 2025, Amazon Web Services (AWS) continues to dominate the cloud computing industry through groundbreaking innovations in artificial intelligence (AI), strategic partnerships, data center advancements, and expansion into new markets. These initiatives help AWS maintain its position as a top provider of secure, scalable, and efficient cloud services, adapting to the ever-changing demands of businesses across the globe. One of AWS’s most significant advancements is its AI-driven cloud services, which …
Published in Recent Trends in Parallel Computing · Vol. 12, Issue 2, 2025 · pp. 01–08 Read article
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OBD-II Big Data–Driven ML and AI-Based Virtual Sensing for Fuel Economy, Component Health, and Carbon Intelligence
Abstract: The rapid growth of connected vehicles has led to the large-scale availability of high-frequency On-Board Diagnostics II (OBD-II) data; however, much of this data remains underutilised, as existing studies and commercial systems typically address fuel economy, maintenance, or emissions in isolation or rely on additional physical sensors. Such fragmented and sensor-dependent approaches limit scalability and increase system cost, particularly in high-volume and resource-constrained vehicle markets. To address this gap, this …
Published in Journal of Automobile Engineering and Applications · Vol. 13, Issue 1, 2026 · pp. 41–52 Read article
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Improving Supply Chain Resilience through Predictive Analytics and Real-Time Data Integration
Abstract: Demand forecasting has under gone major changes because to the incorporation of automated analytics into supply chain management (SCM), which has improved company productivity, accuracy, and responsiveness. Central to this transformation is the application of machine learning (ML), which enables the analysis of large and complex datasets to identify patterns, detect trends, and generate precise forecasts. Conventional methods for predicting frequently rely on linear models and historical sales data, which …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 2, 2025 · pp. 8–17 Read article
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Chatbot Using Natural Processing Languages: A Review
Abstract: A chatbot is an artificial intelligence programme that imitates human communication through text or voice exchanges. On the basis of pre-established principles or machine learning algorithms, chatbots are designed to comprehend normal language and react to user queries or offer assistance. Using chatbot as a service interface is becoming more popular. Natural language understanding has practical uses across a variety of industries. These bots can be incorporated into many different …
Published in Journal of Advancements in Robotics · Vol. 10, Issue 1, 2023 · pp. 1–4 Read article
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Visualizing And Forecasting Stocks Using Single Page Application
Abstract: In the fields of finance and economics, stock price forecasting is a vital and crucial subject. The stock market is not governed by any significant rules that may be used to anticipate or estimate the price of a stock. In an effort to forecast the price in the stock market, several techniques are employed, including technical analysis, fundamental analysis, time series analysis, statistical analysis, etc. However, none of these techniques …
Published in Journal of Electronic Design Technology · Vol. 13, Issue 2, 2022 · pp. 23–28 Read article
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Dynamic Price Model for E-Commerce
Abstract: Retailers may now respond to fluctuating demand, inventory levels, competitor activities, consumer traits, and market circumstances using dynamic pricing, a data-driven technique that has become more significant in e-commerce. Modern pricing systems are much more complex and responsive than they were in the past due to the fast advancements in artificial intelligence (AI), machine learning (ML), big data analytics, and reinforcement learning. This review critically examines recent developments in dynamic …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 2, 2026 · pp. 45–55 Read article
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Stock Exchange Forecasting Using Sentiment Analysis and Machine Learning Approach
Abstract: Every penny traded in the market is a speculator, like millions of bucks transfer every day. System behavior dictates the trust of many organizations daily. Financial professionals no doubt endeavored for the foresee stock exchange from the beginning. Systems are beginning to use the sentiment analysis-based machine learning approach. For financial professionals, the ability to accurately predict changing trends is an attractive guarantee of wealth and influence. When things get …
Published in E-Commerce for Future & Trends · Vol. 9, Issue 3, 2022 · pp. 18–24 Read article
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The Impact of Artificial Intelligence on the Sales and Marketing of Pharmaceutical Products
Abstract: The rapid development of computing and technology has permeated all branches of science, with artificial intelligence (AI) emerging as a pivotal field in computer science. AI has significantly influenced disciplines ranging from basic engineering to pharmaceuticals. In healthcare and medicinal chemistry, AI applications have become indispensable. Traditional drug discovery approaches are gradually being overtaken by computer-aided drug design. In recent years, artificial intelligence (AI) and machine learning (ML) have become …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 1, 2025 · pp. 10–18 Read article
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Forecasting Commodity Prices Using Deep Learning Techniques: An Empirical Evidence from India
Abstract: Commodity price forecasting is instrumental in financial markets, providing framework for investment choices and risk management practices. Traditional models, including statistical and machine learning approaches, have limitations in capturing the nonlinear and volatile nature of commodity prices. Deep learning (DL) techniques have emerged as promising alternatives, leveraging advanced neural networks to enhance predictive accuracy. This study presents a thorough and comprehensive examination of deep learning applications in commodity price prediction, …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 3, 2025 · pp. 08–12 Read article
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Enhancing Mutual Fund Investment Decision-making Using Machine Learning: A Survey
Abstract: In India, a significant portion of individuals save a part of their income for a secure future. Government and various public sector financial companies also provide some saving schemes through banks, post offices, and Life Insurance Corporation (LICs) such as Recurring Deposit (RD), Public Provident Fund (PPF), Sukanya Samridhhi Account (SSA) fixed deposits, etc. Over the past decade, many individuals have shifted their saving schemes to vigorously searching for investment …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 43–51 Read article
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Emerging Digital Trends in Virology Software: Optimizing Viral Discovery, Surveillance,and Patient Management.
Abstract: Virology and antiviral therapeutics are being reshaped by rapid advances in computational tools, automation platforms, and virus-focused digital health applications. Software systems now span the entire virology value chain, from in silico viral target identification and antigen design, to AI-supported clinical trial management for vaccines and antivirals, to post-marketing pharmacovigilance and patient-facing mobile tools. This review examines current and emerging software trends relevant to virus studies, emphasizing applications in viral …
Published in International Journal of Virus Studies · Vol. 3, Issue 1, 2026 · pp. 29–38 Read article
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Exploring Artificial Intelligence in the Finance Sector
Abstract: Artificial intelligence (AI), machine learning (ML), and progressive algorithms illustrate a substantial technological leap with wide applications across sectors like automobiles, healthcare, gaming, finance, entertainment, and more. The foremost objective of AI is to produce intelligent, independent systems capable of self-sustaining decision-making. This study delivers a concise summary of AI, concentrating on its transformative influence on finance, especially within banking, asset firms, derivatives markets, and insurance enterprises. It summarizes the …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 16–23 Read article
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Applying Text Analysis Methods for Emotion Recognition
Abstract: This article presents a comprehensive study of sentiment analysis, a vital task in the realms of natural language processing (NLP) and artificial intelligence (AI). Sentiment analysis involves the extraction and classification of subjective information from textual data, determining whether the sentiment expressed is positive or negative. This paper investigates different approaches and methodologies used in sentiment analysis, encompassing machine learning models as well. Additionally, it discusses the challenges faced in …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 12–22 Read article
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A Mental Health Chatbot Based on Artificial Intelligence and Machine Learning
Abstract: Chatbots provide young people additional low-barrier chances for preventive mental health support. We outline an exploratory design study in which we created and assessed a prototype chatbot to assist school nurses in their work with the school health service in order to give the knowledge required to develop chatbots for this purpose. The development of the prototype was aimed at promoting mental health prevention. School nurses, professionals in digital health, …
Published in Journal of Operating Systems Development & Trends · Vol. 9, Issue 3, 2022 · pp. 8–14 Read article
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Standard Manufacturing Procedure of Rajavarta Bhasma Prepared from two Varieties
Abstract: Rasaaushadhi are the backbone of Ayurveda therapeutics. Bhasma Kalpana comprises of conversion of metals and minerals into suitable form. In Rasashastra, Rajavarta (lapis lazuli) is one among Uparatna (semi-precious stone) and used as a Bhasma in Prameha (polyuria), Kshaya (emaciation), Pandu (pallor) and many more. However besides its therapeutic uses, it remains unexplored by scholars of Rasashastra. In present era, two types of Rajavarta are available in market based on …
Published in Journal of AYUSH: Ayurveda, Yoga, Unani, Siddha and Homeopathy · Vol. 13, Issue 2, 2024 · pp. 14–23 Read article