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34 articles for “market survey”
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Economics of Fish Production and Marketing: A Case Study of Madhubani District in Bihar
Abstract: Fish farming is a vital source of livelihood, income, and nutritional security, especially in regions where aquaculture is embedded in local economies and culture. In India’s Mithila region (Bihar), fish (machh) holds substantial cultural, economic, and nutritional significance. This research analyzes the economics of pond-based fish production in Madhubani district, focusing on Benipatti Block, an area with high pond density. The study investigates determinants of productivity, profitability, and resource utilization, …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 101–115 Read article
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Survey of Consumer Preference Towards E-commerce
Abstract: E-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 9–15 Read article
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Assessing the Effectiveness of Vocational Education and Training (TVET) in Preparing Students for the Workforce in Liberia
Abstract: Training in Vocational and Educational Training (TVET) is important for students as it enables them to gain practical skills for employment. In Liberia, the main concern of TVET programs is the increasing supply needs for skilled workers in different industries Liberian industries. This research seeks to explore the effectiveness of these programs in Liberia in relation to employment and self-employment opportunities from the 833 respondents distributed across various TVET institutions. …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 31–38 Read article
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Fundamental Analysis of Mid-Cap Stocks in the Indian IT Sector
Abstract: Fundamental analysis is also needed for the classification of financial assets (stocks, bonds, and currencies) using economic indicators or valuation methods to determine their true value. The present study focuses on mid-cap stocks in the information technology (IT) sector of the Indian market, which includes sectors such as software development, hardware manufacturing, semiconductors, IT services, internet and e-commerce, telecommunications, cybersecurity, and cloud computing. Mid-cap stocks may offer a good mix …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 1–11 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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A Survey on the Evolution of AI (Artificial Intelligence) and Robotics
Abstract: This is the age of new technology and gadgets to improve the livelihood of human beings in aspects of every manner while arranging the host of facilities for every task related to our daily lifestyle. To improve the machine and their working manner smartly only programming is not enough it takes a lot more than just programming and here the implementation of AI tools takes place to improve the quality, …
Published in Journal of Advancements in Robotics · Vol. 11, Issue 3, 2024 · pp. 10–17 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Determinants of the Adoption of chemical Fertilizer in Kaffa, Bench Sheko and Sheka zones of Southwest Ethiopia
Abstract: Agriculture is the backbone of the Ethiopian economy, but the production system was backward, and the adoption of agricultural technology was low. This study aims to identify and determine factors affecting smallholder farmers' adoption of chemical fertilizer. Bita, Chena, Andiracha, and Sheyi Bench district of the southwest Ethiopia region was selected for this study. Household individual survey interview, key informant interview, and focus group discussion were the primary data collection …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 1, 2026 · pp. 1–12 Read article
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Mobility for the Exceptionals: An Adaptable Electrified Transportation System for Manual Wheelchair
Abstract: The survey for the prevalence of handicapped people in India reveals that approximately 4.52% of India’s total population is physically challenged. Among the list, about 44% of people suffer from locomotor disability. Satisfaction of their primary need will be fulfilled when they get aid to move but the main problem is that about 31% of India’s population belongs to middle class or lower middle class. Their wish to buy an …
Published in International Journal of Robotics and Automation in Mechanics · Vol. 2, Issue 2, 2024 · pp. 21–25 Read article
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Synthetic Highs in Urban India: A Quantitative Study of Synthetic Drug Use Among Youth in Maharashtra’s Metropolitan Cities
Abstract: Background: The increasing prevalence of synthetic drug use among urban youth is emerging as a serious public health issue in cities like Mumbai and Pune. The transition from traditional drugs to more modern ones, such as MDMA, LSD, and meth, is indicative of deeper global shifts fueled by urbanization, increased access to the internet, and peer pressure. There is an abundant increase in reports about the availability of synthetic drugs, …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 · pp. 6–12 Read article
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Sustainable Food Packaging: Recent Advances in Biodegradable and Smart Packaging Technologies
Abstract: Fish farming is a vital source of livelihood, income, and nutritional security, especially in regions where aquaculture is embedded in local economies and culture. In India’s Mithila region (Bihar), fish (machh) holds substantial cultural, economic, and nutritional significance. This research analyzes the economics of pond-based fish production in Madhubani district, focusing on Benipatti Block, an area with high pond density. The study investigates determinants of productivity, profitability, and resource utilization, …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 15, Issue 2, 2026 · pp. 59–68 Read article