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46 articles for “online influencers”
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Impact of Social Media and Online Influencers on Parents’ Pediatric Dental Decisions: A Cross-Sectional Study
Abstract: Background: Social media has become a key source of health information for parents, but its role in shaping pediatric dental treatment decisions is poorly understood. Aim: To evaluate the influence of social media and online influencers on parents’ decisions regarding pediatric dental treatments. Methods: A cross-sectional survey was conducted among 240 parents of children aged 3–14 years in Kanpur, India. A total of 228 complete questionnaires were included for final …
Published in Research and Reviews: A Journal of Dentistry · Vol. 17, Issue 2, 2026 · pp. 1–6 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Influence of Personality Traits on Motivation and Engagement among Adolescents During Online Education
Abstract: This study investigates how the Big Five personality traits—openness, conscientiousness, extraversion, agreeableness, and neuroticism—affect motivation and engagement among adolescents in online education settings. During the COVID-19 pandemic, online learning became a necessity, but not all students adapted equally. A sample of 600 students aged 16 to 19 years from 30 inter colleges in the Gwalior district participated in this research. Data were collected using a structured questionnaire measuring personality traits …
Published in International Journal of Education Sciences · Vol. 2, Issue 2, 2025 Read article
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Purchase Intention of Online Consumers: A Study among the Online Consumers’ in Tamil Nadu
Abstract: Online purchase is one of the imperative trading methods worldwide. Consumers’ online purchase intention is based on several social-economic factors. Time constraint is one of the basic reasons for online purchases. People are satisfied with the products purchased online. Hence it is needed to understand the purchase intention of consumers when they prefer online. The present research aims to examine the factors influencing consumers’ online purchase intention among consumers in …
Published in Journal of Production Research & Management · Vol. 7, Issue 2, 2017 · pp. 34–41 Read article
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Online Learning’s Effect on Education
Abstract: This review paper, titled “Online Learning’s Effect on Education,” delves into the multifaceted impact of online learning on the educational landscape. It investigates how online learning influences students, educators, and institutions, exploring its effects on learning outcomes, pedagogical strategies, and the evolving nature of education itself. This study offers valuable insights into the potential benefits and challenges associated with online learning, shedding light on its continuously developing role in the …
Published in International Journal of Mobile Computing Technology · Vol. 2, Issue 2, 2024 · pp. 1–7 Read article
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IntelliGaurd WebScan: Uncovering Dark Patterns on E-Commerce Websites
Abstract: Dark patterns are deceptive design elements that influence user behavior online, frequently with unexpected results that go beyond personal experiences. These deceptive methods unintentionally encourage excessive consumption, which can seriously impede sustainability initiatives. This paper presents IntelliGuard WebScan, a system created specially to identify and combat these dishonest strategies. Employing painstaking examinations and assessment of heterogeneous datasets and rigorous experimentation with multiple algorithms, among them a support vector classifier (SVC), …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 24–32 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Webometric Indicators and Digital Impact: An Evaluation of Top Ten NIRF-Ranked Indian University Websites
Abstract: This paper compares the webometric performance and digital presence of the top ten NIRF 2025–ranked Indian universities through their official websites. Data regarding total links (internal and external), Google-indexed links, URLs, and the Web Impact Factor (WIF) were gathered and analyzed using Google as the main search engine. The data collection and interpretation are based on the use of link analysis tools and search engine optimization (SEO) techniques. The analysis …
Published in Journal of Advancements in Library Sciences · Vol. 13, Issue 1, 2026 · pp. 1–9 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Impact of E-Learning on Secondary Education in Patna District: The Role of Teachers in Supporting Higher Secondary Students during the COVID-19 Crisis
Abstract: This study assesses the impact of e-learning on secondary education in the Patna district during the unprecedented COVID-19 crisis, focusing on the vital role of teachers in supporting higher secondary students. Utilizing a quantitative survey design with a sample of 150 higher secondary teachers from various schools in Patna, the research identifies both the benefits and significant challenges of the rapid transition to digital education. The findings confirm a major …
Published in Journal of Advancements in Library Sciences · Vol. 13, Issue 1, 2026 · pp. 28–32 Read article
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Investigating the Quality of Online Education from University-level Students’ Perspective in Bangladesh
Abstract: Coronavirus disease has disrupted the global education system in the year 2020. An online teaching platform was the only alternative to the face-to-face classroom teaching to continue educational activities. The main purpose of the study was to assess the quality of online education from the perceptive of university-level students in Bangladesh. The research found that the class materials, the interaction between teacher and students, interaction among students, technical support availability …
Published in Research & Reviews : Journal of Statistics Read article
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Navigating the Cyber World: An In-depth Analysis of Internet Usage, Risks, and Influences on Adolescents
Abstract: This study surveyed aged 10 years and up to learn more about their online habits. In order to learn more about the online habits of this group, the survey asked questions regarding the frequency, duration, and motivations for respondents' time spent online. The study also looked at high-risk behaviours like excessive screen time, increased social media use, and extended gaming sessions as possible indicators of problematic internet use. Indicators of …
Published in Journal Of Network security · Vol. 12, Issue 1, 2024 · pp. 19–25 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Synthetic Highs in Urban India: A Quantitative Study of Synthetic Drug Use Among Youth in Maharashtra’s Metropolitan Cities
Abstract: Background: The increasing prevalence of synthetic drug use among urban youth is emerging as a serious public health issue in cities like Mumbai and Pune. The transition from traditional drugs to more modern ones, such as MDMA, LSD, and meth, is indicative of deeper global shifts fueled by urbanization, increased access to the internet, and peer pressure. There is an abundant increase in reports about the availability of synthetic drugs, …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 · pp. 6–12 Read article
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User Review-Driven Recommendation Model for E-Scooter Selection
Abstract: In the era of rising environmental awareness and the growing emphasis on sustainable mobility practices, electric scooters (e-scooters) have gained significant popularity as an efficient and eco-friendly alternative to conventional modes of transport. Their ability to reduce carbon emissions, minimize traffic congestion, and offer cost-effective commuting solutions has made them highly attractive, particularly in urban environments. However, with the rapid expansion of the e-scooter market, consumers are faced with an …
Published in Trends in Transport Engineering and Applications · Vol. 12, Issue 3, 2025 · pp. 6–16 Read article
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The New Digital Accord: Ethics, Society and the Future of Online Interaction
Abstract: In a time when digital technology feels like our second home, every click leaves a mark, and every share holds significance. The ‘New Digital Accord’ aims to explore the complex relationship between technological progress and ethical responsibilities, examining how our constant connectivity shapes social behaviours, digital safety, and moral values. This paper addresses key challenges such as cybersecurity threats, misinformation, digital addiction, online harassment, and the ethical questions surrounding artificial …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 3, 2025 · pp. 102–113 Read article
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Survey of Consumer Preference Towards E-commerce
Abstract: E-Commerce has undergone a tremendous shift in the age of globalization. Most corporate organizations have been using this technology to sell their various products for the past 10 years. For consumers in developing countries like India, online shopping offers a radically different buying experience. One of the tools available for online shopping is the facility. Numerous shoppers are attracted by the substantial discounts and offers made by the online vendors. …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 9–15 Read article
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Assessment of The Impact of Online Learning Platforms on Academic Motivation
Abstract: Since the COVID-19 pandemic, online learning platforms have become an integral component of higher education systems worldwide. Digital platforms such as Google Classroom, Zoom, Moodle, and Microsoft Teams have transformed the way students access educational content and interact with instructors. While these platforms offer advantages such as flexibility, accessibility, and diverse multimedia resources, their influence on students’ academic motivation remains a critical concern. The present study aims to assess the …
Published in Recent Trends in Social Studies · Vol. 3, Issue 1, 2026 · pp. 13–18 Read article
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Terrorist Network Mining
Abstract: AbstractTerrorist activities worldwide has moved toward the advancement of different high-finished strategies for dissecting psychological militant gatherings and disrupting government systems. Existing examination found that social network analysis (SNA) is a standout amongst the best and persistent technique for countering fear mongering in interpersonal organizations. In this paper our approach is divided in two phases, in Phase 1, we apply shuffled frog leap algorithm (SFLA) for SNA in order to …
Published in Journal of Communication Engineering & Systems · Vol. 7, Issue 2, 2017 · pp. 42–52 Read article