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109 articles for “marketing strategies”
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Automobile Augmented Reality E-Catalogue
Abstract: The automobile augmented reality (AR) E-catalogue is an imaginative application that employs augmented reality innovation to supply an immersive and intelligent way for clients to browse cars and other vehicles online. The application permits clients to see and associated with virtual 3D models of cars in a real-world environment, giving them a much better understanding of the estimate, plan, and highlights of the vehicle. The vehicle AR E-catalogue empowers clients …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 23–27 Read article
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Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies
Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article
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Innovative strategies in capsule formulation from concept to market
Abstract: Innovative strategies in capsule formulation have revolutionized drug delivery and nutraceutical development, offering advanced solutions from initial concept to market release. This report explores the transformative techniques at each stage of capsule formulation, detailing novel approaches in ingredient selection, encapsulation technology, and manufacturing processes. By leveraging advancements in artificial intelligence, encapsulation methods, such as liposomal and nanoparticle technologies, and materials science, formulators can optimize the bioavailability, stability, and targeted delivery …
Published in Research & Reviews: A Journal of Drug Design & Discovery · Vol. 12, Issue 1, 2025 · pp. 1–8 Read article
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Drug Marketing in Tropical Regions and Its Effect on Pharmacovigilance Awareness and Reporting
Abstract: Drug marketing practices in tropical regions present a complex interplay between pharmaceutical promotion, healthcare infrastructure limitations, and public health outcomes. These regions – characterized by high disease burden, socio-economic disparities, and diverse healthcare delivery systems – often experience unique challenges in ensuring safe and rational drug use. Aggressive and sometimes unregulated marketing strategies by pharmaceutical companies may significantly influence prescribing behavior, patient compliance, and, ultimately, pharmacovigilance systems. Pharmacovigilance, defined as …
Published in International Journal of Tropical Medicines · Vol. 3, Issue 2, 2026 · pp. 1–17 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Sustainable Approaches for Examining the potential use of nanoparticles in future research
Abstract: Theoretical stagnation can always be an eminent danger for any research field. Therefore, the contemporary research themes are constantly explored and examined through battery of examination. Based on the aforesaid rationale, this study examined the counterfeit purchase intention of the youth based on different constructs such as Market mavenism, Cool consumption, Postmodernism, Schadenfreude, Public self-consciousness, Generational norms, and Generational Identification. The questionnaire was administered for collecting the data the responses …
Published in Journal of Polymer & Composites · Vol. 12, Issue 1, 2024 · pp. 1–8 Read article
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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Computer and Commerce – Relationship for The Future
Abstract: The relationship between computers and commerce has evolved dramatically over the past few decades, transforming the way businesses operate and how consumers interact with markets. This synergy continues to grow and holds significant potential for the future. Computers, through advancements in artificial intelligence (AI), machine learning, cloud computing, and big data analytics, have revolutionized commerce by enhancing efficiency, improving decision-making, and fostering innovation. In the future, we can expect even …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 42–59 Read article
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Marketing of Library and Information Services
Abstract: ABSTRACT The library and information services sector is new in our country. This article discusses and highlights the need for school libraries to take a business approach to increasing funding and using new information to provide better information to those who use it. The focus is on business concepts and their various activities and how these activities can be carried out for the operation of libraries and the materials and …
Published in Journal of Advancements in Library Sciences · Vol. 11, Issue 1, 2024 Read article
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Data Mining for E-Commerce and Social Media: Insights and Future Research Directions
Abstract: The fast expansion of e-commerce and social media has heralded a new era of data-rich settings, with enormous quantities of user interactions, preferences, and transactions generated on a daily basis. Data mining has developed as a critical strategy for leveraging big datasets, allowing businesses to gain concrete knowledge and drive decision-making. Data mining in e-commerce improves operational efficiency and user pleasure by allowing for personalized recommendations, consumer segmentation, fraud detection, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 14–23 Read article
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Sustainability Empowerment through Agricultural Information Hub
Abstract: Abstract A Farmer Information System web application has been developed to assist rural farmers in learning about and utilizing online sales platforms. Through this system, farmers can both purchase and sell their agricultural products, while also accessing valuable information to enhance their productivity. The project's main goal is to establish a website enabling farmers to sell their produce to customers in various cities. This platform serves as an educational resource, …
Published in Journal of Electronic Design Technology · Vol. 15, Issue 2, 2024 · pp. 19–24 Read article
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Smart Trolley System for Retail Stores: A Node MCU-Based Approach for IoT Integration
Abstract: This project report presents the design, development, and implementation of an RFID and IoT-based Smart Trolley System. The project is a collaborative effort undertaken by a group of dedicated individuals. The primary objective is to enhance the traditional shopping experience by leveraging advanced technologies to improve efficiency, convenience, and data analytics in retail environments. The Smart Trolley System integrates Radio-Frequency Identification (RFID) technology and the Internet of Things (IoT) to …
Published in Journal of Semiconductor Devices and Circuits · Vol. 11, Issue 2, 2024 Read article
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Social Media Analysis Using Big Data
Abstract: Social media has become an essential aspect of everyday life across different age groups, serving functions ranging from sharing personal updates to staying informed about social developments. Our objective is to harness big data to extract meaningful insights from the immense and ever-expanding volume of data generated on social media platforms. We will collect and analyze data from various social media sources, including text, images, and user interactions, using cutting-edge …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 35–46 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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The Impact of Geographical Indications on Sustainable Rural Development: Comprehensive Economic and Cultural Insights from Wayanad, Kerala
Abstract: Geographical Indications (GIs) play a vital role in fostering sustainable rural development by linking unique local products to their geographic origins. This study explores the impact of GIs on economic growth, cultural preservation, and environmental sustainability in Wayanad, Kerala. Drawing from extensive secondary data and detailed case studies including Wayanad Coffee, Jeerakasala Rice, and traditional handicrafts, the research highlights how GI certification enhances market value, improves income levels, and preserves …
Published in International Journal of Rural and Regional Development · Vol. 3, Issue 2, 2025 · pp. 18–29 Read article
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Leveraging Information Technologies (IoT, Sensor Technologies, AI, and Data Analytics) in Healthcare and Agriculture
Abstract: This paper explores the powerful convergence of digital technologies — the Internet of Things (IoT), Sensor Technologies, Artificial Intelligence (AI), and Data Analytics — in transforming healthcare and agriculture. Both sectors face pressing global challenges: rising population demands, environmental stress, disease burdens, unequal access to services, and food insecurity. Conventional systems alone cannot meet future needs. However, technology-driven, real-time data-driven systems offer innovative solutions: from automating diagnostics to forecasting pest …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 12, Issue 3, 2025 · pp. 20–28 Read article