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427 articles for “marketing”
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Understanding Market Research and Marketing Intelligence in Pharmaceutical Marketing: Role played by Medical Affairs
Abstract: Market Research and Marketing Intelligence are crucial components in pharmaceutical marketing, providing insights that drive strategic decisions and competitive advantage. Market research in the pharmaceutical industry involves collecting and analyzing data to understand market demands, patient preferences, and the competitive landscape. Understanding market research and marketing intelligence in pharmaceutical marketing is very important and medical affairs play a key role by serving as a bridge between scientific knowledge and market …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 17, Issue 1, 2026 · pp. 124–129 Read article
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Market Architecture, an Effect of Roadside Trading in Port Harcourt Metropolis. A Case Study of Rumu-Woji Market, Rivers State, Nigeria
Abstract: The challenges of road side trading along major market roads in Port Harcourt Metropolis has brought about certain menace to the city. The efforts put in place by the Rivers State government to eradicate the act of roadside trading along market roads have been proven abortive. Various means employed by the government to stop the act of roadside trading have not been successful such as, relocation of traders, barricading market …
Published in International Journal of Urban Design and Development · Vol. 3, Issue 1, 2025 · pp. 36–46 Read article
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Analysis of the coffee market structure, conduct, and performance in the Gimbo District of the Kaffa Zone in Southwest Ethiopia
Abstract: Coffee is a vital export commodity for Ethiopia, contributing significantly to the country's GDP and rural livelihoods. In the Kaffa Zone, particularly in Gimbo District, coffee production serves as the primary source of income for smallholder farmers. Despite its economic importance, the coffee market in the study area faces several constraints, including low production capacity and inadequate market infrastructure. This study aimed to identify key actors in the coffee market …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 63–81 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Determinants of Coffee Market Outlet Choices in Gimbo District, Kaffa Zone, Southwest Ethiopia.
Abstract: Coffee is Ethiopia’s most important export crop, contributing significantly to GDP and providing income for around 20% of the population. Despite its potential, farmers face marketing challenges, particularly in selecting appropriate market outlets. This study analyzes the determinants of coffee producers’ market outlet choice decisions in the Gimbo district. A purposive and two-stage random sampling technique was used to collect data from 200.00 coffee producers, 22.00 traders, and 22.00 consumers …
Published in Research & Reviews : Journal of Agricultural Science and Technology Read article
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Curbing Speculation vs. Market Participation: A Study of SEBI’s 2024 Derivatives Measures
Abstract: The derivative market has become a cornerstone of India’s financial ecosystem, complementing the traditional stock market by enabling risk management, price discovery, and liquidity enhancement. However, with the rapid growth of this segment, concerns over speculative activities have prompted regulatory intervention. On October 1, 2024, the Securities and Exchange Board of India (SEBI) introduced significant reforms aimed at curbing speculation, protecting retail investors, and fostering market stability. While these changes …
Published in Research & Reviews : Journal of Statistics · Vol. 14, Issue 2, 2025 · pp. 28–43 Read article
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Determinants of Smallholder Farmers Quantity of Coffea arabica L., Supply to Market: A Case of Gimbo District, Kaffa Zone, Ethiopia
Abstract: This study investigates the factors influencing the market supply of coffee in various districts of the Gimbo District, Kaffa Zone, in Southwest Ethiopia. Coffee is Ethiopia's most significant export crop, recognized for its extensive genetic diversity and its substantial contribution to the country's GDP. Despite the district's strong production capacity, the marketing structure remains predominantly traditional, compelling producers to sell through conventional channels that do not offer premium prices, thereby …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 107–120 Read article
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The Architecture of Creek Road Market and the Image of Port Harcourt Metropolis, Rivers State, Nigeria
Abstract: Marketplaces are seen as centers of attraction in every city. Therefore, the architecture of marketplaces should be given extensive attention to attract a positive image of the city. If the architecture of a market lacks functionality, it will affect the perception of the city. Often, market designers ignore the key users of the market space and focus on providing profit-oriented spaces. This leads to the spillover of trading activities by …
Published in International Journal of Urban Design and Development · Vol. 4, Issue 1, 2026 · pp. 13–24 Read article
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Determination of fire Resistivity of Door and Window Materials at Portharcourt Markets in Nigeria
Abstract: The persistence of fire outbreaks in markets is a problem in Nigeria and the repetition of this problem is very frequent at Port Harcourt in Rivers State. To curtail this problem, research was made on the three major markets in Port Harcourt with the aim of determining the fire resistivity of their door and window materials, in order to generate guidelines for designing doors and windows of market buildings in …
Published in International Journal of Architectural Design and Planning · Vol. 1, Issue 1, 2023 Read article
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Stock Market Analysis Using Data Science
Abstract: Stock market prediction using data science has become a popular area of research and application in recent years. This is because the stock market is a complex system with many variables and factors that affect its behavior, making it difficult to predict with certainty. The stock market has always been the aggression of buyers and sellers of stocks, therefore in the global finance market, stock trading is one of the …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 1–4 Read article
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Factors Affecting Coffee Market Supply of Smallholder Farm Household: The Case of Gimbo District Kaffa Zone, Southwest Ethiopia.
Abstract: Abstract This study analyzes the factors influencing the market supply of coffee in selected districts of Gimbo District, Kaffa Zone, and Southwest Ethiopia. Coffee is Ethiopia’s most significant export crop, contributing substantially to the country’s GDP and exhibiting broad genetic diversity. Despite the high production potential of the district, the marketing system remains predominantly conventional, forcing producers to sell through traditional transaction routes that do not offer premium prices, thereby …
Published in Research & Reviews : Journal of Agricultural Science and Technology Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Drug Marketing in Tropical Regions and Its Effect on Pharmacovigilance Awareness and Reporting
Abstract: Drug marketing practices in tropical regions present a complex interplay between pharmaceutical promotion, healthcare infrastructure limitations, and public health outcomes. These regions – characterized by high disease burden, socio-economic disparities, and diverse healthcare delivery systems – often experience unique challenges in ensuring safe and rational drug use. Aggressive and sometimes unregulated marketing strategies by pharmaceutical companies may significantly influence prescribing behavior, patient compliance, and, ultimately, pharmacovigilance systems. Pharmacovigilance, defined as …
Published in International Journal of Tropical Medicines · Vol. 3, Issue 2, 2026 · pp. 1–17 Read article
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Stock Market Prediction Using Machine Learning: Techniques, Challenges, and Future Directions
Abstract: The continuous advancement of machine learning (ML) technologies has significantly transformed the field of financial forecasting, particularly in the area of stock market prediction. The ability to accurately forecast stock price movements and market trends plays a crucial role in supporting informed investment strategies and effective risk management. This paper provides a comprehensive review of recent developments in the application of ML techniques for predicting stock market behavior. It classifies …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 10–16 Read article
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Sustainability Driven Marketing in the Polymer Composites Sector: Green Positioning and Circular Economy Strategies
Abstract: Marketing strategies have progressively shifted toward sustainability, fundamentally transforming the polymer composites sector. Green positioning focuses on showcasing a product’s environmental advantages, whereas circular economy strategies emphasize reuse, recycling, and waste reduction. These approaches have gained considerable interest amid rising consumer demand for eco-conscious products and stricter environmental regulations. Sustainable polymer composites contribute to lower carbon emissions and improved resource management. Such materials are particularly valuable in sectors where ecological …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 · pp. 319–330 Read article
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Factors Influencing Coffee Retail Selection Among Smallholder Producers in Gimbo District, Kaffa Zone, Southwest Ethiopia
Abstract: Coffee is Ethiopia’s most important export crop, contributing significantly to GDP and providing income for around 20% of the population. Despite its potential, farmers face marketing challenges, particularly in selecting appropriate market outlets. This study analyzes the determinants of coffee producers’ market outlet choice decisions in the Gimbo district. A purposive and two-stage random sampling technique were used to collect data from 200 coffee producers, 22 traders, and 22 consumers …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 121–133 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Techniques for Congestion Mitigation in Hybrid Electricity Markets
Abstract: In hybrid electricity markets, managing congestion is a crucial issue that impacts market efficiency, grid stability, and the integration ofrenewable energy sources. In orderto efficiently detect and manage crowded zones, this study suggests an enhanced congestion mitigation strategy by introducing the notion of Average Transmission Congestion Distribution Factor (ATCDF). In order to improve grid dependability, the research focuses on integrating Wind Power Generation (WPG) with Battery Energy Storage Systems (BESS) …
Published in Trends in Electrical Engineering · Vol. 15, Issue 3, 2025 · pp. 1–6 Read article
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article