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48 articles for “Customer Behavior”
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Significance of Lighthing Design
Abstract: Lightning design plays a pivotal role in both architectural and interior design, impacting aesthetics, functionality, and psychological well-being. This research investigates the multifaceted influence of lighting on human emotions, cognitive functions, and overall mental well-being within built environments. Moreover, it explores the visual comfort aspects of lighting design, emphasizing its significance in minimizing glare, shadows, and eye strain to optimize occupant satisfaction. Through a series of case studies, this study …
Published in International Journal of Rural and Regional Development · Vol. 2, Issue 1, 2024 · pp. 37–46 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Smart Trolley System for Retail Stores: A Node MCU-Based Approach for IoT Integration
Abstract: This project report presents the design, development, and implementation of an RFID and IoT-based Smart Trolley System. The project is a collaborative effort undertaken by a group of dedicated individuals. The primary objective is to enhance the traditional shopping experience by leveraging advanced technologies to improve efficiency, convenience, and data analytics in retail environments. The Smart Trolley System integrates Radio-Frequency Identification (RFID) technology and the Internet of Things (IoT) to …
Published in Journal of Semiconductor Devices and Circuits · Vol. 11, Issue 2, 2024 Read article
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Using AIML to Enhance Demand Forecasting in Business
Abstract: Artificial intelligence machine learning (AIML) can play a significant role in enhancing demand forecasting in business. AIML is a programming language designed for creating chatbots and conversational agents, but its application extends beyond simple interactions. In the context of demand forecasting, AIML can be utilized to analyze historical data, customer interactions, and market trends. By implementing AIML algorithms, businesses can create intelligent models that learn from past demand patterns, customer …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 1, 2024 · pp. 35–40 Read article
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Enhancing Business Expansion through the Integration of Artificial Intelligence and Business Intelligence
Abstract: Business intelligence (BI) and artificially intelligent technology (AI) give businesses a competitive edge and significantly boost growth. AI emulates human cognitive processes, learns from data, and makes intelligent decisions, while BI analyzes data for strategic insights. This study explores the synergies of integrating AI and BI, revealing opportunities for business expansion. AI algorithms analyze extensive datasets, enhancing predictions for customer behavior. The reciprocal relationship automates processes, elevates decision-making, and enables …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 2, 2023 · pp. 27–33 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Emotions and Artificial Intelligence in Finance: Exploring the Relationship
Abstract: The integration of Artificial Intelligence (AI) into financial systems has profoundly transformed the industry, providing unprecedented efficiency, accuracy, and speed in decision-making processes. These technological advancements have streamlined operations, reduced human errors, and enabled more informed decision-making based on vast datasets analyzed in real-time. However, the role of emotions in finance remains a critical factor that cannot be ignored. Human emotions, such as fear, greed, and optimism, frequently drive market …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 1, 2025 · pp. 11–17 Read article
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Beyond Taste: The Impact of Sensory Design on Dining Interiors
Abstract: Dining experiences are increasingly recognized as multisensory events where the atmosphere of the environment significantly influences the overall perception of the meal. This study explores the impact of sensory design, encompassing visual, auditory, olfactory, tactile, and gustatory elements, on dining interiors. By examining the roles of color, lighting, acoustics, textures, and spatial arrangements, this study investigates how these factors contribute to customer satisfaction, behavior, and memory formation. Through an analysis …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 3, Issue 1, 2025 · pp. 8–15 Read article
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Analyzing Thermal Expansion in Polymer Composites Through Heat Transfer Simulations
Abstract: Although lightweight and strong, polymer composites require careful handling in environments where temperatures shift. Their usefulness in fields like aviation, vehicle manufacturing, and electronic devices comes from customizable heat behavior alongside favorable mechanical traits. Yet variation in size due to heating or cooling remains a concern hard to dismiss. As conditions change, expansion occurs - sometimes enough to disrupt fit, alignment, or function within complex systems. This response to warmth …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 Read article
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Exploring Artificial Intelligence in the Finance Sector
Abstract: Artificial intelligence (AI), machine learning (ML), and progressive algorithms illustrate a substantial technological leap with wide applications across sectors like automobiles, healthcare, gaming, finance, entertainment, and more. The foremost objective of AI is to produce intelligent, independent systems capable of self-sustaining decision-making. This study delivers a concise summary of AI, concentrating on its transformative influence on finance, especially within banking, asset firms, derivatives markets, and insurance enterprises. It summarizes the …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 16–23 Read article
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Customer Churn Prediction Using ML Algorithms
Abstract: Comprehending customer churn is essential for businesses aiming to enhance and sustain customer relationships. This study introduces a machine learning approach aimed at forecasting customer churn by leveraging demographic and behavioral data. Our research involved developing predictive models using support vector machines (SVM), random forests, and decision trees, evaluating their efficacy using real-world data from the telecom industry. Our findings underscore that random forests consistently outperform SVM and decision trees …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 2, 2024 · pp. 70–75 Read article
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article
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Aspect-Based Sentiment Analysis Using a Hybrid Approach with Dependency Parsing
Abstract: The rapid expansion of digital communication has resulted in an unprecedented volume of consumer-generated textual data across online reviews, social media platforms, forums, and e-commerce websites. Extracting meaningful insights from this data is increasingly important for organizations seeking to understand customer opinions, preferences, and behavioral trends. Despite significant advances in sentiment analysis, many existing approaches primarily focus on surface-level features and often overlook deeper syntactic and semantic relationships within text. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 4, Issue 1, 2026 · pp. 01–09 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Facial Emotion Detection and Its Applications
Abstract: Facial emotion detection (FED) is an interdisciplinary field that integrates artificial intelligence, computer vision, and machine learning to recognize and interpret human emotions based on facial expressions. The development of FED systems has been propelled by advancements in deep learning, particularly convolutional neural networks (CNNs) and recurrent neural networks (RNNs), which enhance recognition accuracy. Feature extraction techniques, including geometric and appearance-based methods, play a crucial role in classifying emotional states. …
Published in International Journal of Optical Innovations & Research · Vol. 3, Issue 1, 2025 · pp. 8–12 Read article
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Luxury Interior Design Trends and Market Dynamics
Abstract: The luxury interior design industry is undergoing a dynamic transformation due to shifting consumer preferences, technological innovations, and a growing focus on sustainability. This research paper examines the latest trends influencing luxury interior design, including the use of eco-friendly materials, smart home technologies, biophilic design elements, and custom-made furniture. Italsoanalyzesthemarketdynamics,includingthecurrent market size, growth projections, consumer behavior, and regional variations. The paper explores how global events, especially the COVID-19 pandemic, have …
Published in Research & Reviews : Journal of Statistics · Vol. 13, Issue 1, 2024 · pp. 01–11 Read article
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Transformative Impact of Artificial Intelligence on Telecommunications: Network Optimization, Predictive Maintenance, and Personalized User Experience
Abstract: This paper explores the transformative impact of Artificial Intelligence (AI) in telecommunications, focusing on network performance optimization, predictive maintenance, personalized user experiences, and ethical and regulatory challenges. AI technologies enhance communication networks by optimizing resource allocation, reducing latency, and increasing throughput through real-time adjustments and predictive analytics. Predictive maintenance, enabled by AI, helps prevent failures, reduce downtime, and lower maintenance costs by anticipating issues. The study also delves into AI's …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 12, Issue 1, 2025 · pp. 27–36 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article