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41 articles for “social media influencer”
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The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective
Abstract: In recent years, influencer marketing has emerged as a dynamic and influential strategy within the realm of digital marketing, particularly on various social media platforms. This research delves into "The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective". The study aims to comprehensively examine the relationship between influencer marketing activities on social media platforms and consumers' intentions to make a purchase. The study has been conducted …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 29–33 Read article
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Impact of Social Media and Online Influencers on Parents’ Pediatric Dental Decisions: A Cross-Sectional Study
Abstract: Background: Social media has become a key source of health information for parents, but its role in shaping pediatric dental treatment decisions is poorly understood. Aim: To evaluate the influence of social media and online influencers on parents’ decisions regarding pediatric dental treatments. Methods: A cross-sectional survey was conducted among 240 parents of children aged 3–14 years in Kanpur, India. A total of 228 complete questionnaires were included for final …
Published in Research and Reviews: A Journal of Dentistry · Vol. 17, Issue 2, 2026 · pp. 1–6 Read article
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Influence of Social Media on Anxiety, Depression, and Loneliness: A Review
Abstract: Social media is a daily tool for communication, entertainment, and information exchange for millions of individuals worldwide. However, worries regarding its possible detrimental effects on mental health have surfaced, especially about despair, anxiety, and loneliness. This study's goal was to examine the connection between mental health issues and social media use. It highlights the clear connection between elevated psychological discomfort—such as anxiety, depression symptoms, loneliness, and overuse of social media—and …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 22–27 Read article
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A Correlational Study to Assess the Effect of Social Media Engagement on Body Image Among Adolescents in Selected School, Haryana, India
Abstract: Social media has become an undeniable force in shaping modern social interactions, particularly among adolescents. Social media platforms are often criticized for perpetuating unattainable beauty ideals. These platforms frequently showcase images highlighting slimness, youth, and flawless skin, often manipulated by filters, photo editing tools, or even cosmetic surgery. These portrayals of "ideal" beauty can distort adolescents' sense of themselves, leading to increased body dissatisfaction. Objectives of the study were: (i) …
Published in International Journal of Community Health Nursing And Practices · Vol. 3, Issue 2, 2025 · pp. 46–64 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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The Impact of Social Media on Mental Health
Abstract: This study explores the multifaceted influence of social media on Generation Z, focusing on both its positive and negative impacts. On one hand, social media platforms provide Gen Z with essential tools for social connection, emotional support, self-expression, and the creation of online communities. These digital spaces often serve as outlets for creativity and identity exploration. On the other hand, excessive or unhealthy use of these platforms has been linked …
Published in Journal of Web Engineering & Technology · Vol. 12, Issue 2, 2025 · pp. 1–5 Read article
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TELEVISION MEDIA AND CHILDREN: A SOCIOLOGICAL INSIGHT ON RURAL SOCIETY IN PUNJAB
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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Prevalence of Social Media Addiction Among Nursing Students: A Descriptive Study from Bhopal, India
Abstract: INTRODUCTION: Social media has become an important part of students’ everyday lives, serving as a platform for communication, learning, entertainment, and the exchange of information. Despite its benefits, prolonged or uncontrolled use of social media can develop into addictive behaviour, which may adversely influence students’ academic achievement, psychological well-being, sleep patterns, and interpersonal relationships. At the global level, approximately 56.8% of the population is reported to use social media. Furthermore, …
Published in Journal of Nursing Science & Practice · Vol. 16, Issue 3, 2026 Read article
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The Power of Narrative: A Mixed Methods Investigation of Storytelling in Social Media Based Social Cause Campaigns and Its Impact on Audience Engagement Among Young Adults
Abstract: Background: The proliferation of digital platforms has fundamentally transformed how social cause organisations communicate with their target audiences. Storytelling has emerged as a strategic tool for driving emotional resonance and behavioural change among young adults a demographic that is both digitally native and increasingly socially conscious. This study investigates (1) how storytelling in social media–based social cause campaigns influences the digital interaction behaviour of young adults, and (2) whether such …
Published in Recent Trends in Social Studies · Vol. 3, Issue 2, 2026 · pp. 37–48 Read article
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Data Mining for E-Commerce and Social Media: Insights and Future Research Directions
Abstract: The fast expansion of e-commerce and social media has heralded a new era of data-rich settings, with enormous quantities of user interactions, preferences, and transactions generated on a daily basis. Data mining has developed as a critical strategy for leveraging big datasets, allowing businesses to gain concrete knowledge and drive decision-making. Data mining in e-commerce improves operational efficiency and user pleasure by allowing for personalized recommendations, consumer segmentation, fraud detection, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 14–23 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Role of Organizational Culture in Mediating AI-Induced Social Alienation: A Meta-Analysis
Abstract: The fast adoption of artificial intelligence (AI) in the workplace has raised worries about its influence on employee well-being, particularly social alienation. Social alienation is characterised by feelings of detachment and estrangement at work. It can harm job satisfaction, staff engagement, and organisational performance. Existing literature suggests that organizational culture is crucial in shaping employee experiences with AI technologies. This meta-analysis investigates how organizational culture mediates the relationship between AI …
Published in Recent Trends in Social Studies · Vol. 2, Issue 1, 2025 · pp. 28–33 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
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Social Media’s Impact on Youths’ Physical and Online Political Engagement
Abstract: Young people are thought to belong to the age group that is least interested in politics and political issues. It is a socially desirable objective to raise young people’s political participation, given that they will be the ones influencing politics in the future. More youthful ages were principally influenced by the coming of the web and new media, and almost certainly, new media — like informal communities — will keep …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 2, 2024 · pp. 15–20 Read article
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Navigating the Cyber World: An In-depth Analysis of Internet Usage, Risks, and Influences on Adolescents
Abstract: This study surveyed aged 10 years and up to learn more about their online habits. In order to learn more about the online habits of this group, the survey asked questions regarding the frequency, duration, and motivations for respondents' time spent online. The study also looked at high-risk behaviours like excessive screen time, increased social media use, and extended gaming sessions as possible indicators of problematic internet use. Indicators of …
Published in Journal Of Network security · Vol. 12, Issue 1, 2024 · pp. 19–25 Read article
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The New Digital Accord: Ethics, Society and the Future of Online Interaction
Abstract: In a time when digital technology feels like our second home, every click leaves a mark, and every share holds significance. The ‘New Digital Accord’ aims to explore the complex relationship between technological progress and ethical responsibilities, examining how our constant connectivity shapes social behaviours, digital safety, and moral values. This paper addresses key challenges such as cybersecurity threats, misinformation, digital addiction, online harassment, and the ethical questions surrounding artificial …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 3, 2025 · pp. 102–113 Read article
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Social Media Analysis Using Big Data
Abstract: Social media has become an essential aspect of everyday life across different age groups, serving functions ranging from sharing personal updates to staying informed about social developments. Our objective is to harness big data to extract meaningful insights from the immense and ever-expanding volume of data generated on social media platforms. We will collect and analyze data from various social media sources, including text, images, and user interactions, using cutting-edge …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 35–46 Read article
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Reducing Of Misinformation InflunceIn Online Social Network Using Heuristic Greedy Algorithm
Abstract: Now a day we use social media to communicate and share the information throughout the world. Many of us depend on this social media now a days everything is available here, once we access the media, we lots of information about our search, there is chances of have misinformation also. The authenticity of information content is weakened, and all kinds of misinformation depend on social media to spread rapidly. Network …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 9, Issue 1, 2022 · pp. 24–30 Read article
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The Social Media Misinformation Loop: An Analysis of Consumption and Sharing Behaviours among Medical Students
Abstract: Background: The contemporary information landscape is largely dominated by social media, which has emerged as a major source of information for medical students. This study aims to investigate the information consumption and sharing behaviours of medical students in Jammu and Kashmir, India, in the context of misinformation and its growing influence. Methods: A cross-sectional survey using a structured questionnaire was administered to 668 students from 13 medical colleges. The data …
Published in Research and Reviews: A Journal of Health Professions · Vol. 16, Issue 1, 2026 Read article