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3 articles for “retail experience”
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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Significance of Lighthing Design
Abstract: Lightning design plays a pivotal role in both architectural and interior design, impacting aesthetics, functionality, and psychological well-being. This research investigates the multifaceted influence of lighting on human emotions, cognitive functions, and overall mental well-being within built environments. Moreover, it explores the visual comfort aspects of lighting design, emphasizing its significance in minimizing glare, shadows, and eye strain to optimize occupant satisfaction. Through a series of case studies, this study …
Published in International Journal of Rural and Regional Development · Vol. 2, Issue 1, 2024 · pp. 37–46 Read article
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article