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20 articles for “purchasing behavior”
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Consumer Awareness and Adoption Barriers of E-Pharmacy Services in Delhi/NCR: A Mixed-Methods Investigation
Abstract: Background: The rapid digitization of India's pharmaceutical market has positioned e-pharmacies as a transformative force; yet, consumer adoption remains significantly low despite growing awareness. Objectives: This study investigates consumer awareness levels, purchasing behaviors, trust perceptions, and adoption barriers regarding e-pharmacy services among urban Indian consumers. Methods: A sequential explanatory mixed-methods design was employed. Quantitative data were gathered via a structured questionnaire administered to 65 respondents in Delhi. Qualitative insights were …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 16, Issue 2, 2026 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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A Value-Belief-Attitude Model of Local Food Consumption
Abstract: The paper explores the Value-Belief-Attitude (VBA) model of local food consumption, investigating how cultural, social, and economic factors influence attitudes toward local food. Key considerations include the importance of regional cuisines, support for local farmers, and the health benefits of fresh, locally sourced produce. The paper also delves into the concept of “locavorism” as a consumer ideology centered around the trustworthiness and benefits of local foods. Additionally, it examines long-term …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 1, 2025 · pp. 11–18 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG Packaging
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article
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Sentiment Analysis of X (Formerly Twitter) Using Machine Learning
Abstract: Sentiment analysis is a methodology to determine the nature and behavior of each and every user for the content posted on the social media platform in the form of post and feed. Consumers of the online platform are encouraged to post reviews of the product that they purchase. Little attempt is created by Amazon to confine or limit the content of these reviews. The number of reviews for various merchandise …
Published in Journal of Software Engineering Tools & Technology Trends · Vol. 11, Issue 2, 2024 · pp. 28–37 Read article
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Autonomous Agent Contracts for Adaptive Supply Chains
Abstract: This paper proposes a novel agent-driven, on-chain coordination layer for manufacturer–distributor–retailer handoffs that automates release, transfer, receipt, and state validation across the supply network. This approach combines belief–desire–intention (BDI) agents with narrowly scoped smart contracts to capture role responsibilities, capacity checks, and escalation policies. It aims to enhance conformance, traceability, and cycle-time reliability without relying on central intermediaries. This proof of concept links supply chain states—such as production-ready, packaged, listed, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 13, Issue 1, 2025 · pp. 52–60 Read article
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Designing for Mind: The Role of Psychology in Retail Interior
Abstract: This research paper investigates the critical role of psychology in retail interior design and its influence on consumer behavior and experience. Through an analysis of psychological principles such as store layout, color psychology, lighting, and sound, this study aims to uncover how these elements can be strategically applied to create engaging and effective retail environments. Two case studies, Westside and Shopper’s Stop at Phoenix Palassio, are examined to demonstrate the …
Published in International Journal of Urban Design and Development · Vol. 2, Issue 2, 2024 · pp. 56–70 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Augmented Reality Based Wrist Scan Watch App
Abstract: Augmented reality (AR) has emerged as a transformative technology with profound implications for various industries, including fashion retail. In this context, the development of the AR wrist scan watch application represents a significant advancement, offering consumers an engaging and immersive way to virtually interact with timepieces before making purchase decisions. This research paper delves into the intricate process of creating such applications using Unity, a versatile game engine, and Vuforia, …
Published in Recent Trends in Sensor Research & Technology · Vol. 11, Issue 3, 2024 · pp. 1–11 Read article
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Investigation of Discarding Methods for Industrial Plastic Waste
Abstract: Plastic waste management may be a critical issue. Over 300 million metric plenty of plastics are manufacture within the world yearly and about one-half of this volume is for disposal applications, the product that is discarded within a year of their purchase. It's the boon and bane of our times. While there are multiple uses, its waste and thus the resultant pollution clogs up our rivers, oceans, lands and adversely …
Published in Research & Reviews : Journal of Ecology Read article
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Green Remediation and Eco-Sustainability: Enhancing Human Wellness and Welfare Through Planned Integration of Eco-Composites
Abstract: Green remediation involves assessing the complete environmental impact of implementing a solution and integrating choices to optimize the overall environmental gains from cleanup actions. This introductory guide delineates the principles of green remediation and explores possibilities for diminishing the environmental footprint of cleanup activities over the course of a project. Conserving environment is a prime concern soliciting our attention for making the external environment, including the physical, natural, social and …
Published in Journal of Polymer & Composites · Vol. 13, Issue 3, 2025 · pp. 242–251 Read article