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20 articles for “purchase decisions”
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A Study of the Impact of AI-Powered Recommendation Systems on Consumer Purchase Decisions in the E-Commerce Industry
Abstract: Through personalized suggestions, the e-commerce industry has been affected so much that it has been overtaken by AI-powered recommendation systems. This paper examines the effects of AI-powered recommendations on online shoppers and how they influence product discovery, the engagement level of shoppers, and unplanned purchases. Emerging from the results of a survey of 55 graduates and MBA students, more than 70% of respondents claim that AI has helped them find …
Published in Current Trends in Information Technology · Vol. 16, Issue 1, 2025 · pp. 01–06 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Study of the Trends and Customer Buying Behaviour in The Automobile (Car) Industry
Abstract: This study examines car buying behavior in India, one of the largest automotive markets globally, contributing significantly to the Gross Domestic Product (GDP). Understanding how consumers decide on car purchases is essential for manufacturers and marketers. The research involved a comprehensive methodology, including a literature review, questionnaire design, survey distribution, and data analysis, to gain insights into Indian car buyers' preferences and trends. The findings reveal that young adults, primarily …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 9–18 Read article
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Measuring Social Media’s Impact on Impulse Buying Behavior
Abstract: This study investigates the influence of social media on impulse buying behavior, focusing on how various platforms drive spontaneous purchases and the psychological and demographic factors that contribute to this behavior. Using a mixed-method approach, the research combines quantitative surveys with qualitative insights to offer a comprehensive analysis. We explore how different types of content, such as targeted advertisements, influencer endorsements, and user-generated media, impact consumer impulses. The study examines …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 12, Issue 1, 2025 · pp. 14–22 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Consumer Behavior Trends Supporting Green Marketing
Abstract: Growing environmental concerns and the increasing emphasis on sustainability have significantly influenced consumer preferences, leading to a noticeable shift toward eco-friendly products and the emergence of green marketing as a key strategic approach for businesses. The study aims at evaluating consumer behavior trends based on the concept of green marketing, including environment awareness, attitudes of the consumers and how it influences consumer buying behavior and confidence in green marketing claims. …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 16, Issue 2, 2026 Read article
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Augmented Reality Based Wrist Scan Watch App
Abstract: Augmented reality (AR) has emerged as a transformative technology with profound implications for various industries, including fashion retail. In this context, the development of the AR wrist scan watch application represents a significant advancement, offering consumers an engaging and immersive way to virtually interact with timepieces before making purchase decisions. This research paper delves into the intricate process of creating such applications using Unity, a versatile game engine, and Vuforia, …
Published in Recent Trends in Sensor Research & Technology · Vol. 11, Issue 3, 2024 · pp. 1–11 Read article
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Rethinking Consumer Preferences for Broiler Meat: Addressing Public Concerns for Sustainable Development
Abstract: Broiler meat is a crucial component of global protein consumption, yet its acceptance is often hindered by concerns related to health, animal welfare, environmental sustainability, and consumer perception. This study examines the factors influencing consumer preferences for broiler meat and explores strategies to address public concerns while promoting sustainable development. Misinformation regarding antibiotic residues, growth promoters, and broiler welfare has contributed to negative consumer sentiment, leading to a preference for …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 2, 2025 Read article
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E-Commerce Clothing Platform with Virtual Try-On
Abstract: The inability to physically evaluate garments remains a major limitation in online clothing commerce. Customers often depend on static product images and generalized sizing charts, which do not accurately represent individual body proportions. This frequently leads to uncertainty during purchase decisions and increased product return rates. To address this limitation, this research proposes a web-based clothing e-commerce platform integrated with an intelligent virtual try-on mechanism. The system allows users to …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 17–24 Read article
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Unveiling Empowerment: Evaluating Entrepreneurial Effectiveness of Self-Help Groups in Murshidabad and South 24 Pargana
Abstract: Self-help groups (SHGs) have played an essential role in the socio-economic upliftment of society, especially in West Bengal over the last decades. Analytically discussing gender dimensions in the SHGs, this paper scrutinizes the efficiency of the two districts, namely, Murshidabad and South 24 Parganas considering certain parameters. Based on the analysis of the parameters of the empowerment indicators and socio-economic effects of the SHGs, the paper explains to what extent …
Published in Research & Reviews : Journal of Statistics · Vol. 13, Issue 2, 2024 · pp. 23–33 Read article
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Price Comparison with Sentimental Analysis
Abstract: The price comparison website is designed to compare the prices of the products from various websites, which will help users to choose products that save money and time through online. Considering the customer's busy life especially those who are living in the city area, most of them prefer online shopping to save their time. Customers always prefer to buy products for low prices and compare prices from different e-commerce websites, …
Published in International Journal of Electronics Automation · Vol. 2, Issue 1, 2024 · pp. 20–27 Read article
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Sentiment Analysis of E-Commerce Reviews using Machine Learning
Abstract: In e-commerce, sentiment pertains to the emotional responses, opinions, or perceptions that customers have about their online shopping experiences, including factors like product quality, service, and various processes such as ordering, shipping, and customer support. Sentiment analysis, which involves machine learning techniques, plays a crucial role in deciphering these sentiments. By using sentiment analysis, companies can obtain valuable insights from customer feedback from diverse online sources, including social media, surveys, …
Published in Journal of Operating Systems Development & Trends · Vol. 11, Issue 3, 2024 · pp. 25–37 Read article
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The Rise of AI in E-Commerce: Transforming Shopping Experiences
Abstract: The field of e-commerce is transforming due to the integration of artificial intelligence, offering businesses fresh possibilities to enhance customer experiences, streamline operations, and foster expansion. This article explores the transformative impact of artificial intelligence (AI) on various aspects of e-commerce, including personalized shopping experiences, intelligent chatbots and virtual assistants, predictive analytics for inventory management, dynamic pricing strategies, visual search and image recognition, fraud detection, and security measures, augmented reality …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 1, 2024 · pp. 22–26 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Sustainability Empowerment through Agricultural Information Hub
Abstract: Abstract A Farmer Information System web application has been developed to assist rural farmers in learning about and utilizing online sales platforms. Through this system, farmers can both purchase and sell their agricultural products, while also accessing valuable information to enhance their productivity. The project's main goal is to establish a website enabling farmers to sell their produce to customers in various cities. This platform serves as an educational resource, …
Published in Journal of Electronic Design Technology · Vol. 15, Issue 2, 2024 · pp. 19–24 Read article
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House Price Prediction Using Linear Regression In Machine Learning
Abstract: In the modern world, real estate is among the most important investments, particularly in a city like Chennai, which is where many people aspire to work and settle down. Due to people's high purchasing power, this will cause property prices to rise daily. When purchasing a home, buyers will consider whether or not it will yield a healthy profit margin. Hence, before spending your hard-earned money on any property, it …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 2, 2024 · pp. 92–100 Read article
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Horizon Scanning and Early Assessment of Health Technologies for the Treatment of Orphan Diseases
Abstract: The theoretical foundations and regulatory framework of the processes of the formation of an effective health technology assessment (HTA) system at the early stages of the life cycle of medicines are analyzed in the article. Particular attention is paid to horizon scanning (HS) and early assessment of expensive innovative drugs utilized for treating rare diseases. In order to inform policymakers, purchasers, and providers (to prioritize MT research, financial, and operational …
Published in International Journal of Brain Sciences · Vol. 1, Issue 1, 2024 · pp. 32–39 Read article
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Autonomous Agent Contracts for Adaptive Supply Chains
Abstract: This paper proposes a novel agent-driven, on-chain coordination layer for manufacturer–distributor–retailer handoffs that automates release, transfer, receipt, and state validation across the supply network. This approach combines belief–desire–intention (BDI) agents with narrowly scoped smart contracts to capture role responsibilities, capacity checks, and escalation policies. It aims to enhance conformance, traceability, and cycle-time reliability without relying on central intermediaries. This proof of concept links supply chain states—such as production-ready, packaged, listed, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 13, Issue 1, 2025 · pp. 52–60 Read article
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A Value-Belief-Attitude Model of Local Food Consumption
Abstract: The paper explores the Value-Belief-Attitude (VBA) model of local food consumption, investigating how cultural, social, and economic factors influence attitudes toward local food. Key considerations include the importance of regional cuisines, support for local farmers, and the health benefits of fresh, locally sourced produce. The paper also delves into the concept of “locavorism” as a consumer ideology centered around the trustworthiness and benefits of local foods. Additionally, it examines long-term …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 1, 2025 · pp. 11–18 Read article