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14 articles for “integrated marketing communications”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Web Development System for Real Estate
Abstract: The real estate industry is currently undergoing a digital transformation, where a well-designed website has become the foundation of successful real estate ventures in the digital era. The real estate website project aims to tackle a range of challenges encountered by both buyers and sellers in the market. These challenges include limited property options, inefficient property searches, a lack of transparency, communication issues, and cumbersome documentation processes. To conquer these …
Published in Journal of Web Engineering & Technology · Vol. 11, Issue 2, 2024 · pp. 21–27 Read article
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Advancements in Battery Storage Technology for Renewable Energy Systems: Improving Reliability and Efficiency of Sustainable Energy
Abstract: Advances in battery storage technology are critical to improved reliability and efficiency of renewable energy systems, underpinning a sustainable energy future. Innovations exist in many different kinds of battery technologies- being developed and tested, and the leading contenders include innovations such as lithium-ion and sodium-ion, and much newer entrants like the solid-state and lithium-sulfur batteries. These developments respond to growing needs for sustainable solutions towards better integration of intermittent renewable …
Published in Journal of Alternate Energy Sources & Technologies · Vol. 17, Issue 2, 2026 Read article
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Electronic Design Technology: From Circuits to Smart Systems
Abstract: Electronic Design Technology has changed a lot over the years. It has gone from making simple circuits to making smart, complicated systems that run modern life. This article looks at how electronic design methods have changed over time, focusing on important improvements in tools, materials, and integrated systems. It looks at how new technologies like computer-aided design (CAD), embedded systems, and automation have made product creation faster, more accurate, and …
Published in Journal of Electronic Design Technology · Vol. 17, Issue 1, 2026 · pp. 25–36 Read article
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Trends, Challenges, and the Future of Unmanned Aerial Systems
Abstract: The rapid evolution of unmanned aerial vehicles (UAVs), commonly referred to as drones, has transformed numerous domains — from military surveillance and logistics to precision agriculture and atmospheric research. This paper examines the current state of drone technology, industry trends, regulatory frameworks, socio-economic impacts, ethical considerations, and future research directions. With contributions from multidisciplinary studies, this review emphasizes emerging technologies, performance metrics, risk factors, and opportunities for innovation. In recent …
Published in International Journal on Drones · Vol. 2, Issue 1, 2026 · pp. 27–33 Read article
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Remote Keyless Entry Implementation Using Can Protocol
Abstract: The coming of the Controlling Area Network (CAN) protocol has totally transformed the car industry, enabling smooth communication between various electronical control units (ECUs) within modern vehicles. Using this strong communication framework, our project centers on the execution of a Remote Keyless Entry (RKE) system, providing improved security and ease to vehicle owners. This project aims at designing and developing a complex RKE system employing the CAN protocol, which allows …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 11, Issue 1, 2024 · pp. 30–38 Read article
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Rethinking Consumer Preferences for Broiler Meat: Addressing Public Concerns for Sustainable Development
Abstract: Broiler meat is a crucial component of global protein consumption, yet its acceptance is often hindered by concerns related to health, animal welfare, environmental sustainability, and consumer perception. This study examines the factors influencing consumer preferences for broiler meat and explores strategies to address public concerns while promoting sustainable development. Misinformation regarding antibiotic residues, growth promoters, and broiler welfare has contributed to negative consumer sentiment, leading to a preference for …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 2, 2025 Read article
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Integration of 5G and Low Earth Orbit (LEO) Satellite Communication for Global Connectivity
Abstract: This integration revolutionizes global connectivity by merging 5G's urban capabilities with LEO's wilderness coverage. This research examines how LEO satellite constellations can complement terrestrial 5G networks to extend high-speed, low-latency connectivity to underserved regions including rural areas, oceans, and airspace. Recent breakthroughs in LEO satellite technology and successful demonstrations of 5G-satellite integration point to a rapidly evolving ecosystem with significant market growth potential. To fully realize the potential of advanced …
Published in Journal of Thermal Engineering and Applications · Vol. 12, Issue 2, 2025 · pp. 15–32 Read article
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A Streamlined, Integrated Academic Management Portal for Faculty Access
Abstract: In today's rapidly evolving educational scene, increasing productivity and improving educational outcomes depend on the efficient management of academic resources and administrative responsibilities. This project proposes a streamlined and integrated academic management portal to provide faculty members with efficient access to required tools and resources. It is now possible for faculty to utilize a simplified integrated academic management portal. The site for managing attendance and marks is run by faculty …
Published in Journal of Electronic Design Technology · Vol. 15, Issue 2, 2024 · pp. 1–6 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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A Development of Web Based Placement Management System for Campus Recruitment
Abstract: The Placement Management System introduces an innovative platform aimed at addressing the intricacies of contemporary recruitment within the sphere of graduating final-year students. The rationale behind this initiative is to streamline campus placement procedures through the incorporation of technological advancements, thereby bolstering communication, coordination, and decision making among students, educational institutions, and prospective employers. This approach encompasses the creation of a holistic system facilitating students in crafting detailed profiles, submitting …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 20–28 Read article
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LoRa and LoRaWAN in the IoT: Performance, Challenges, and Future Opportunities
Abstract: This paper provides a broad overview of both LoRa and LoRaWAN technologies in the context of Internet of Things (IoT). The market need for communication technology to be low-power and long-range continues to grow, and LoRa and LoRaWAN are emerging as viable options for enabling widespread IoT applications in a variety of applications. This review offers structured and comparative assessment of their functionality in different environments, such as urban, rural, …
Published in International Journal of Wireless Security and Networks · Vol. 4, Issue 2, 2026 Read article
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A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article