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3 articles for “integrated marketing communications”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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LoRa and LoRaWAN in the IoT: Performance, Challenges, and Future Opportunities
Abstract: This paper provides a broad overview of both LoRa and LoRaWAN technologies in the context of Internet of Things (IoT). The market need for communication technology to be low-power and long-range continues to grow, and LoRa and LoRaWAN are emerging as viable options for enabling widespread IoT applications in a variety of applications. This review offers structured and comparative assessment of their functionality in different environments, such as urban, rural, …
Published in International Journal of Wireless Security and Networks · Vol. 4, Issue 2, 2026 Read article