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17 articles for “digital campaigning”
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Assessing the Impact of Social Media on Mental Health: A Comprehensive Review of Benefits, Risks, and Future Directions
Abstract: Social media is now a major part of everyday life, shaping how people connect, communicate, and view the world. Although social media brings many advantages like better connectivity, easy access to information, and platforms for self-expression, experts and researchers are increasingly worried about its effects on mental health. This paper explores the dual nature of social media, highlighting both its advantages and drawbacks, particularly its psychological effects. The widespread use …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 15, Issue 2, 2025 Read article
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Impact of Vaccine Awareness Campaigns on Pharmacovigilance Reporting and Public Safety Monitoring
Abstract: Vaccination programs have significantly contributed to the reduction of infectious diseases worldwide; however, their success is closely tied to public confidence and robust safety monitoring systems. Pharmacovigilance plays a critical role in identifying, assessing, and preventing adverse events following immunization (AEFI). In recent years, vaccine awareness campaigns have emerged as a pivotal strategy to improve public knowledge, reduce vaccine hesitancy, and enhance reporting of adverse drug reactions (ADRs). This review …
Published in International Journal of Vaccines · Vol. 3, Issue 2, 2026 · pp. 1–14 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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The Rising Burden of Heart Attacks: Causes, Trends, and Prevention Strategies
Abstract: Heart attacks, or myocardial infarctions, remain a leading cause of morbidity and mortality worldwide, with their incidence rising steadily across diverse populations. This review explores the increasing prevalence of heart attacks, emphasizing traditional risk factors, such as poor diet, physical inactivity, smoking, and medical conditions like hypertension, diabetes, and hyperlipidemia. It also highlights emerging risk factors, such as chronic infections, pollutants, substance abuse, and the lasting cardiovascular effects of COVID-19. …
Published in Research and Reviews : Journal of Surgery · Vol. 14, Issue 2, 2025 · pp. 1–11 Read article
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Women Empowerment: The Essential Role of Education for Women in India
Abstract: Education has long been acknowledged as one of the most powerful instruments of social transformation, and in the Indian context, it holds unique significance for women’s empowerment. The empowerment of women is central to reducing gender inequality, dismantling patriarchal norms, and achieving inclusive growth. Women’s education does not merely provide literacy; it develops autonomy, fosters confidence, and equips women with the skills necessary for meaningful participation in social, political, and …
Published in International Journal of Trends in Humanities · Vol. 3, Issue 1, 2026 · pp. 20–24 Read article
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Cyber Movement in India: Trends and Challenges
Abstract: India’s digital transformation has led to a rapid expansion of its cyber ecosystem, making it one of the fastest-growing internet economies in the world. This digital revolution is marked by the growth of online infrastructure, a surge in internet users, and the integration of cutting-edge technologies such as AI, blockchain, and 5G. Yet, it also brings its own distinct challenges. Emerging trends such as the rise of digital payments, e-governance, …
Published in International Journal of Information Security Engineering · Vol. 3, Issue 2, 2025 · pp. 13–24 Read article
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Effectiveness of Public Health Campaigns in Reducing Oral Cancer Incidence in Urban Maharashtra
Abstract: Introduction: Oral cancer is a major public health problem in urban Maharashtra which can be attributed to high consumption of tobacco, late presentation, and poor awareness. To tackle these issues, public health campaigns have been established to encourage early diagnosis, lifestyle modification, and availability of health resources. This study assesses the impact of these campaigns on the reduction of oral cancer incidence and awareness level in the population. Methods: This …
Published in International Journal of Evidence Based Nursing And Practices · Vol. 3, Issue 2, 2025 · pp. 1–8 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Cyber Security and International Relations: Navigating the Digital Battlefield
Abstract: In the interconnected world of the 21st century, the sphere of international relations extends into the digital realm, where cybersecurity has become an arena of strategic importance. This intricate interplay of technology and geopolitics has birthed a digital battlefield where state and non-state actors engage in actions ranging from espionage to sabotage, thus influencing global stability and order. The phenomenon of cybersecurity in international relations involves multiple facets, including but …
Published in Journal of Web Engineering & Technology · Vol. 11, Issue 1, 2024 · pp. 12–19 Read article
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The Eco-Friendly Future of Publishing and Literature Distribution Particularly in India
Abstract: This research paper explores the potential of eco-friendly methods in publishing and literature distribution, focusing on their usefulness and future impact, particularly in India. This paper aims to explore the potential impact and usefulness of eco-friendly methods in publishing and literature distribution, shedding light on the latest technologies and methods that can contribute to a greener future. In recent years, there has been a growing concern about the environmental impact …
Published in OmniScience: A Multi-disciplinary Journal Read article
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Hybrid Intelligence in Cyber Security: A Study
Abstract: The digital landscape is a battlefield of escalating complexity, where the volume, velocity, and sophistication of cyber threats have exponentially outpaced human-centric defense models. Traditional rule-based security systems and siloed artificial intelligence (AI) solutions, while valuable, are increasingly brittle, overwhelmed by zero-day exploits, polymorphic malware, and coordinated, state-sponsored campaigns that operate in the shadows of big data. This paper posits that the paradigm of cybersecurity must fundamentally shift from one …
Published in International Journal of Wireless Security and Networks · Vol. 4, Issue 1, 2026 · pp. 01–09 Read article
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Epidemiology and transmission of infectious diseases study using Machine learning
Abstract: Infectious diseases remain a formidable global health challenge, characterized by rapid evolution and complex transmission dynamics that often outpace traditional epidemiological surveillance and response mechanisms. This study investigates the transformative potential of machine learning (ML) methodologies to enhance our understanding and prediction of infectious disease epidemiology and transmission. Leveraging diverse datasets—including clinical records, genomic sequences, environmental factors, social mobility data, and real-time digital footprints—we studies and presented various ML models …
Published in International Journal of Pathogens · Vol. 2, Issue 2, 2025 Read article
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Factors Affecting Uptake of COVID-19 Vaccines Among Adults: A Cross Sectional Survey
Abstract: The COVID-19 vaccination started in phased manner in India, and it was first time when a digital platform was developed for vaccine site registration. People had skepticism about newly developed vaccines and had poor understanding of using digital platform for vaccination registration. It was one of the reasons for poor vaccination coverage in marginalized section of the society. The pandemic has also affected other healthcare services as people were worried …
Published in International Journal of Community Health Nursing And Practices · Vol. 1, Issue 2, 2023 Read article
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Awareness, Behavior, and Gaps: A Survey-Based Analysis of Personal Hygiene, Home Safety, and Road Safety Practices
Abstract: Personal hygiene and public safety remain two of the most critical yet behaviorally neglected pillars of community health in India. Despite decades of national health campaigns, a persistent gap continues to exist between what people know and what they actually do — particularly among urban youth. This cross-sectional, survey-based study examined awareness levels, behavioral practices, and compliance gaps across three interconnected domains: personal hygiene, home accident prevention, and road safety, …
Published in International Journal of Behavioral Sciences · Vol. 3, Issue 1, 2026 · pp. 65–72 Read article
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Breaking Barriers: Overcoming Challenges for Women in STEM in India-A Conceptual Perspective
Abstract: STEM education which brings together Science, Technology, Engineering, and Mathematics has become the foundation for success in today’s fast-changing, technology-driven world. It helps students think critically, solve real-world problems, and adapt to new innovations like artificial intelligence, robotics, data science, and biotechnology. In a country like India, where digital transformation is reshaping every sector, STEM education is not just an academic choice but a key to national growth and progress. …
Published in International Journal of Education Sciences · Vol. 3, Issue 2, 2026 · pp. 8–13 Read article