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3 articles for “color preference”
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Exploring the Influence of Colors on Primary School Learning Environments: A Psychophysiological Perspective
Abstract: Primary schools are thought of as a child's first educational experiences and should be planned with a supportive learning environment that supports the desired learning goals. This study's primary goal is to investigate how colors, a significant visual component of design, affect a child's psychophysiological and behavioural characteristics. The impact of prolonged exposure to a monochrome classroom on primary education is examined in this study. Depending on how color is …
Published in Recent Trends in Social Studies · Vol. 1, Issue 2, 2024 · pp. 01–23 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article