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16 articles for “business strategy”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Time Series Sales Forecasting Using ARIMA Model
Abstract: Sales forecasting is a critical application in various industries and presents one of the most challenging problems worldwide. One method of prediction involves identifying patterns in historical data, where the outcome is known in advance and can be validated using more recent data. If a pattern consistently leads to the same outcome, it can be considered a genuine relationship. This method is highly flexible and can be utilized with diverse …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 17–27 Read article
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Sentimental Analysis in Twitter Using Python
Abstract: Social media websites are a great source of information because they have a lot of data. For instance, Twitter generates millions of packets of text. These statistics may be employed for commercial or charitable purposes. One of the hottest new buzzwords for many business strategies is the analysis of data from these social networking websites. Sentimental analysis can be used to manage election campaigns, global health problems, technical concepts, inventions, …
Published in International Journal of Computer Science Languages · Vol. 1, Issue 1, 2023 · pp. 28–32 Read article
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Green Human Resource Management: Trends in Sustainable and Agile Human Resources Research in SMEs
Abstract: Small and medium-sized enterprises (SMEs) collectively have a significant environmental impact, despite each individual SME having a relatively small footprint. To mitigate this impact, the implementation of green human resource management practices is crucial for effective workforce management within SMEs. However, SMEs face challenges in executing these strategies and ensuring long-term business continuity. This study aims to establish a theoretical framework for a business model that can assist SMEs in …
Published in International Journal of Environmental Noise and Pollution Control · Vol. 1, Issue 2, 2023 · pp. 9–33 Read article
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Evaluation of Coping Strategies Adapted to Overcome Psychosocial Problems in Adults Residing at Residential Home: A Descriptive Study
Abstract: Coping strategies refer to intentional actions taken to address and resolve personal or interpersonal challenges, aiming to manage, reduce, or tolerate stress or conflicts. Emotional-focused techniques specifically target the reduction of negative emotional responses caused by stressors. Some examples of coping strategies focused on emotions involve participating in activities to keep oneself busy and divert attention from stressors, seeking support, encouragement, empathy, and understanding from others. Objectives: (1) to assess …
Published in International Journal of Community Health Nursing And Practices · Vol. 1, Issue 1, 2023 Read article
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Identification of the Potentialities of Ecotourism
Abstract: Khalkhal town's climate, geography, topography, ecological conditions, vegetation, and green spaces make it an exceptional tourism destination. Located in the Talesh foothills, Khalkhal enjoys a favorable climate and abundant water resources, attracting nature lovers. To unlock the town's tourism potential, it is crucial to assess its diverse attributes. Information layers such as slope, geographical direction, vegetation, and climate are individually analyzed. The best zones for the development of ecotourism in …
Published in International Journal of Climate Conditions · Vol. 1, Issue 2, 2024 · pp. 1–8 Read article
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Enhancing Business Expansion through the Integration of Artificial Intelligence and Business Intelligence
Abstract: Business intelligence (BI) and artificially intelligent technology (AI) give businesses a competitive edge and significantly boost growth. AI emulates human cognitive processes, learns from data, and makes intelligent decisions, while BI analyzes data for strategic insights. This study explores the synergies of integrating AI and BI, revealing opportunities for business expansion. AI algorithms analyze extensive datasets, enhancing predictions for customer behavior. The reciprocal relationship automates processes, elevates decision-making, and enables …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 2, 2023 · pp. 27–33 Read article
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Time Series Forecasting Based on PyAF and fbProphet
Abstract: Time series forecasting is the technique of predicting future events using previous data. Time series data includes information that is collected and recorded at regular intervals, such as daily stock prices, monthly sales figures, or hourly temperature readings. The purpose of time series forecasting is to use previous data to create accurate forecasts about the future values of a given variable. This can be beneficial for a range of applications, …
Published in International Journal of Information Security Engineering · Vol. 1, Issue 1, 2023 · pp. 32–36 Read article
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Design for Wellness: Therapeutic Approaches in Workplace Interiors
Abstract: The modern workplace is increasingly recognized as a pivotal environment influencing employee well-being, productivity, and overall organizational success. This research paper delves into the integration of therapeutic design principles within office spaces to foster a healthier, more supportive environment for employees. The study investigates how strategic interior design can promote physical and mental well-being, reduce stress, and enhance employee satisfaction and productivity. By incorporating elements such as natural lighting, biophilic …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 2, Issue 2, 2024 · pp. 46–60 Read article
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Machine Learning Approaches Towards Resume Classification
Abstract: Finding the right person for an open position can be an unnerving task, especially when there are many applicants, and if the recruiter or the Human Resources department must sort and further categorize all those resumes then it will be a labor-intensive, time-consuming, and tiresome task. Additionally, human assessment of resumes may be biased and prone to mistakes. Manually screening the proper candidate's resume from the pool is not practicable; …
Published in International Journal of Electronics Automation · Vol. 1, Issue 2, 2023 · pp. 1–7 Read article
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Productivity Improvement Using Kaizen-Muda Elimination
Abstract: In today's fiercely competitive business environment, achieving operational excellence and sustainable growth is paramount for organizations across diverse industries. The Kaizen philosophy, rooted in Japanese principles, offers a powerful framework for driving continuous improvement by systematically identifying and eliminating waste, or "muda." This paper explores the concept of Kaizen and its application in eradicating muda, paving the way for enhanced productivity, cost reduction, and a competitive advantage. Kaizen, which translates …
Published in International Journal of Industrial and Product Design Engineering · Vol. 2, Issue 1, 2024 · pp. 1–6 Read article
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Ethical and Responsible AI: A Comprehensive Review of Principles, Methods, and Tools
Abstract: Quick development of artificial intelligence (AI) has revolutionized a number of industries, including healthcare, banking, and government, by providing creative answers to challenging issues. However, there are serious ethical issues with growing integration of AI into crucial decision-making processes, including prejudice, a lack of transparency, abuses of data privacy, and accountability gaps. A systematic strategy that incorporates technical solutions, legal frameworks, and ethical standards is needed to address these issues. …
Published in International Journal of Information Security Engineering · Vol. 4, Issue 1, 2026 · pp. 23–34 Read article
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The Dark Side of Technology: Addressing the Rise of Cybercrime and Data Breaches
Abstract: In the digital age, technological advancements have brought about remarkable improvements in communication, business, and daily life. However, these innovations have also given rise to a darker side of the tech world: an increase in cybercrime and data breaches. This article examines the growing threats posed by malicious actors, including hackers, cybercriminal syndicates, and state-sponsored entities, who exploit vulnerabilities in digital systems. It explores the wide-reaching impacts of cybercrime, from …
Published in International Journal of Information Security Engineering · Vol. 4, Issue 1, 2026 · pp. 06–15 Read article
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Disaster Management for the Production Process in Manufacturing Industries
Abstract: In manufacturing and businesses in general, damages occurring during production must be recorded. Production is carried out continuously every day through various processes that make up the supply chain. This process is often ineffective and causes damage. These disasters cause economic damage and losses, sometimes even death. These damages may result from accident, negligence or incompetence. There are other things around. This article focuses on damage elements associated with the …
Published in International Journal of Manufacturing and Production Engineering · Vol. 4, Issue 1, 2026 · pp. 16–19 Read article
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Productivity in Construction and Quantity Surveying Functions: Assessing User Satisfaction with the Effectiveness of Software Design
Abstract: Information technology has had a significant impact on the productivity of business operations and processes in construction. Quantity surveyors are responsible for managing labour, time, and cost in construction projects, with the primary aim of achieving high levels of productivity. Given the transformative potential of information technology, the professional services of quantity surveyors have been digitalized to meet the demands of construction stakeholders through the development of different software packages. …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 1, 2025 · pp. 24–35 Read article
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Comparative Performance Study: Deterministic vs. Probabilistic Models in Retail Chains
Abstract: The finished goods, raw materials, and product stock that a business has on hand for sale are referred to as inventory. They enable the companies to achieve their sales levels and are a chance to cost control and decision making. It is a huge asset to a manufacturing firm. Inventory model permits forecasting of quantities of raw material, inventory and spare parts of the equipment to a very high level …
Published in Recent Trends in Mathematics · Vol. 2, Issue 1, 2025 · pp. 1–6 Read article