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42 articles for “analytics in business”
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Big Data Analytics for Effective Decision Making in Business Intelligence
Abstract: In this study, we explore the significance of Big Data Analytics (BDA) in enhancing decision-making processes within Business Intelligence (BI) frameworks. It involves processing vast volumes of data from various sources, enabling businesses to identify patterns, trends, and correlations that were previously unnoticed. This analytical power enhances strategic planning, customer understanding, operational efficiency, and competitive advantage. Through advanced algorithms and machine learning techniques, businesses can predict future trends, optimize operations, …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 23–28 Read article
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Big Data, Big Impact: The Role of Analytics in Modern Business
Abstract: In modern business, “Big Data” signifies the vast amount of data collected from various sources, and “Big Data Analytics” refers to the process of analyzing this data to extract valuable insights, enabling companies to make data-driven decisions, optimize operations, better understand customers, and ultimately gain a competitive edge by identifying trends, patterns, and opportunities that might otherwise be missed. This study analyzes large datasets, by which businesses can gain deeper …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 01–11 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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A Data-driven Approach to Sales Analysis
Abstract: Decisions made using data from digital sources are said to be data-driven when they are analysed and interpreted. Across many sectors, a data-driven approach is an effective technique for gaining insights, making wise choices, and guiding corporate strategy. This study covers the concept of data analytics in sales analysis of bakery and mess. It involves evaluating diverse types of information, including sales data, customer preferences, production costs, and supplier details. …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 29–41 Read article
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Enhancing Business Expansion through the Integration of Artificial Intelligence and Business Intelligence
Abstract: Business intelligence (BI) and artificially intelligent technology (AI) give businesses a competitive edge and significantly boost growth. AI emulates human cognitive processes, learns from data, and makes intelligent decisions, while BI analyzes data for strategic insights. This study explores the synergies of integrating AI and BI, revealing opportunities for business expansion. AI algorithms analyze extensive datasets, enhancing predictions for customer behavior. The reciprocal relationship automates processes, elevates decision-making, and enables …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 2, 2023 · pp. 27–33 Read article
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Supply Chain Optimization Using Big Data
Abstract: In the references to add productivity and short the appendences, and increase customer value, supply chain optimization is a very crucial part of contemporary business operations. Supply chain management has been transformed by the emergence of big data, which can provide analysis and insight from many different sources of information. This content explores the importance of using big data analytics to improve the delivery process. Thanks to the evolution of …
Published in Journal of Production Research & Management · Vol. 14, Issue 2, 2024 · pp. 19–25 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Computer and Commerce – Relationship for The Future
Abstract: The relationship between computers and commerce has evolved dramatically over the past few decades, transforming the way businesses operate and how consumers interact with markets. This synergy continues to grow and holds significant potential for the future. Computers, through advancements in artificial intelligence (AI), machine learning, cloud computing, and big data analytics, have revolutionized commerce by enhancing efficiency, improving decision-making, and fostering innovation. In the future, we can expect even …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 42–59 Read article
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Review on Machine Learning Techniques for Heart Failure Analysis in Health Industries
Abstract: There are few bodily components as crucial as the heart. It aids in the filtration and distribution of blood to every area of a body. The world's biggest cause of death is heart disease. It has been reported that symptoms include breathing difficulties, fast heartbeat, and chest discomfort. They analyze this data on a regular basis. This review begins with a brief introduction of cardiac disease and the present methods …
Published in Research and Reviews : A Journal of Medical Science and Technology · Vol. 13, Issue 1, 2024 · pp. 29–43 Read article
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Life Cycle Assessment (LCA): A Tool for Sustainable Development and Environmental Management of Products
Abstract: Life cycle assessment (LCA) is a crucial technique for clearly understanding how much room there is for product improvement in a given good or service. Because of its high cost and application in eco-design, supply chain management, green buying, sustainable investing, and other relevant activities, manual data engineering and analysis processes. Traditional LCA methodologies and technology may need more scalability regarding substantial product portfolios and expanding reporting requirements. The Sustainability …
Published in International Journal of Industrial and Product Design Engineering · Vol. 1, Issue 2, 2023 · pp. 16–25 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Time Series Sales Forecasting Using ARIMA Model
Abstract: Sales forecasting is a critical application in various industries and presents one of the most challenging problems worldwide. One method of prediction involves identifying patterns in historical data, where the outcome is known in advance and can be validated using more recent data. If a pattern consistently leads to the same outcome, it can be considered a genuine relationship. This method is highly flexible and can be utilized with diverse …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 17–27 Read article
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Evaluating the Efficiency of LLMs-SA (Sentiment Analysis) via Social Media Texts
Abstract: Sentiment analysis (SA) is becoming popular in business and scientific communities as the processing of natural language (NLP), computational linguistics, text analytics, image-based processing or video- based processing is used in extracting and mining subjective information in the web, social network, etc. It is able to detect positive, negative or neutral information and can be selected to absorb polarity, sentiments, urgency and goals of mount importance. The majority of the …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 3, 2025 Read article
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Social Media Analysis Using Big Data
Abstract: Social media has become an essential aspect of everyday life across different age groups, serving functions ranging from sharing personal updates to staying informed about social developments. Our objective is to harness big data to extract meaningful insights from the immense and ever-expanding volume of data generated on social media platforms. We will collect and analyze data from various social media sources, including text, images, and user interactions, using cutting-edge …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 3, 2024 · pp. 35–46 Read article
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The Rise of AI in E-Commerce: Transforming Shopping Experiences
Abstract: The field of e-commerce is transforming due to the integration of artificial intelligence, offering businesses fresh possibilities to enhance customer experiences, streamline operations, and foster expansion. This article explores the transformative impact of artificial intelligence (AI) on various aspects of e-commerce, including personalized shopping experiences, intelligent chatbots and virtual assistants, predictive analytics for inventory management, dynamic pricing strategies, visual search and image recognition, fraud detection, and security measures, augmented reality …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 11, Issue 1, 2024 · pp. 22–26 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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SmartTrack : Advanced Attendence System using LR RFID
Abstract: This project presents the design and implementation of a long-range RFID attendance system aimed at transforming how educational institutions track attendance by making the process faster, more accurate, and completely contactless. Tradi- tional methods, whether manual roll calls or short-range RFID scanners, often interrupt class routines and leave room for errors or proxy attendance. To address these issues, the proposed system integrates long-range RFID readers, beam sensors, and ESP32 microcontrollers …
Published in Journal of Semiconductor Devices and Circuits · Vol. 13, Issue 1, 2026 Read article
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Develop the Design of Sustainable Polymer Materials: Applying Reinforcement Learning, IoT-Enabled Monitoring, and Data-Driven Manufacturing Approaches
Abstract: Sustainable polymer materials development is a must due to resource constraints, environmental concerns, and the demand for designed materials with high performance. When it comes to material optimization, energy utilization, process unpredictability, and lifecycle sustainability, traditional polymer production methods have their challenges. Reinforcement Learning (RL), Internet of Things (IoT) monitoring, and data-driven production are utilized in the design and manufacturing of sustainable polymer materials. It is recommended to use Internet …
Published in Journal of Polymer & Composites · Vol. 14, Issue 3, 2026 Read article
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Cutting-Edge Developments and Innovations in Amazon Web Services (AWS)
Abstract: In 2025, Amazon Web Services (AWS) continues to dominate the cloud computing industry through groundbreaking innovations in artificial intelligence (AI), strategic partnerships, data center advancements, and expansion into new markets. These initiatives help AWS maintain its position as a top provider of secure, scalable, and efficient cloud services, adapting to the ever-changing demands of businesses across the globe. One of AWS’s most significant advancements is its AI-driven cloud services, which …
Published in Recent Trends in Parallel Computing · Vol. 12, Issue 2, 2025 · pp. 01–08 Read article
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Analysis of Project Management Optimization Using CPM and PERT in a Dynamic Business Environment
Abstract: In the current fast-changing business environment, organizations must remain agile and strategically responsive to unpredictable challenges such as supply chain disruptions, shifting consumer demands, and evolving market trends. Project management techniques like the Critical Path Method (CPM) and the Program Evaluation and Review Technique (PERT) serve as valuable tools in helping businesses manage these complexities effectively. CPM is a time-focused method that identifies the longest sequence of dependent tasks in …
Published in Journal of Construction Engineering, Technology & Management · Vol. 15, Issue 3, 2025 Read article