STM Journals Peer-reviewed research from Consortium e-Learning Network

Journal of Advanced Database Management & Systems Review Article

Big Data Analytics for Effective Decision Making in Business Intelligence

  1. Om Santosh Dhumal MCA, Thakur Institute of Management Studies, Career Development & Research (TIMSCDR), Mumbai
  2. Tanmay Navanath Bhor MCA, Thakur Institute of Management Studies, Career Development & Research (TIMSCDR), Mumbai

Abstract

In this study, we explore the significance of Big Data Analytics (BDA) in enhancing decision-making processes within Business Intelligence (BI) frameworks. It involves processing vast volumes of data from various sources, enabling businesses to identify patterns, trends, and correlations that were previously unnoticed. This analytical power enhances strategic planning, customer understanding, operational efficiency, and competitive advantage. Through advanced algorithms and machine learning techniques, businesses can predict future trends, optimize operations, and personalize customer experiences. Furthermore, Big Data Analytics fosters a culture of data-driven decision-making, ensuring that strategies are aligned with actual market dynamics and consumer behavior, thereby significantly increasing organizational agility and innovation. We investigate the role of BDA in transforming raw data into actionable insights, contributing to more informed and effective decision-making in the business realm.

Keywords

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