data transformation
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Big Data Analytics for Effective Decision Making in Business Intelligence
Abstract: In this study, we explore the significance of Big Data Analytics (BDA) in enhancing decision-making processes within Business Intelligence (BI) frameworks. It involves processing vast volumes of data from various sources, enabling businesses to identify patterns, trends, and correlations that were previously unnoticed. This analytical power enhances strategic planning, customer understanding, operational efficiency, and competitive advantage. Through advanced algorithms and machine learning techniques, businesses can predict future trends, optimize operations, …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 23–28 Read article