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115 articles for “Social Marketing”
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Methodology for Evaluating Driver’s Attitudes towards Transportation Demand Management Strategies in Lahore, Pakistan
Abstract: The transportation demand management (TDM) strategies consider as an important tool to solve urban congestion related problems both in objective and subjective manner. This study attempted to explore attitudes of rickshaw, taxi, and truck drivers towards soft and hard strategies considering driver’s various lifestyles and attitudes. Structural equation modeling (SEM) technique used in order to predict driver’s behavior towards each specific TDM strategy using the behavioral theories as a frame …
Published in Recent Trends in Civil Engineering & Technology · Vol. 2, Issue 1-3, 2012 · pp. 78–92 Read article
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Study and Detection of Different Adulteration in Milk: A Comprehensive Review
Abstract: Abstract Milk is one of the best sources for protein, fat, carbohydrates, vitamin and minerals. Although milk is the normal mammary secretion which derived from complete milking of healthy milk animal without either addition or extraction from. However, there are many illegal substance like hydrogen peroxide, formalin, cane sugar, starch, neutralizers, detergents, pulverized soap, salt, glucose, urea, ammonium sulphate, skim milk powder, benzoic acid, salicylic acid, borax and boric acid …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 9, Issue 1, 2020 · pp. 1–9 Read article
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Integration of 5G and Low Earth Orbit (LEO) Satellite Communication for Global Connectivity
Abstract: This integration revolutionizes global connectivity by merging 5G's urban capabilities with LEO's wilderness coverage. This research examines how LEO satellite constellations can complement terrestrial 5G networks to extend high-speed, low-latency connectivity to underserved regions including rural areas, oceans, and airspace. Recent breakthroughs in LEO satellite technology and successful demonstrations of 5G-satellite integration point to a rapidly evolving ecosystem with significant market growth potential. To fully realize the potential of advanced …
Published in Journal of Thermal Engineering and Applications · Vol. 12, Issue 2, 2025 · pp. 15–32 Read article
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Fake Cryptocurrency Detection Using Python
Abstract: This study investigates the use of Python-based techniques for detecting fraudulent cryptocurrencies, addressing a growing concern in the digital financial ecosystem. The research methodology integrates various data science approaches, including web scraping, API integration, and advanced data analysis using Pandas and NLTK. Machine learning models, particularly classification algorithms such as Random Forest, are employed to analyze key features extracted from cryptocurrency whitepapers, social media discussions, and transactional data. By training …
Published in Recent Trends in Programming languages · Vol. 12, Issue 1, 2025 · pp. 1–7 Read article
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Purchase Intention of Online Consumers: A Study among the Online Consumers’ in Tamil Nadu
Abstract: Online purchase is one of the imperative trading methods worldwide. Consumers’ online purchase intention is based on several social-economic factors. Time constraint is one of the basic reasons for online purchases. People are satisfied with the products purchased online. Hence it is needed to understand the purchase intention of consumers when they prefer online. The present research aims to examine the factors influencing consumers’ online purchase intention among consumers in …
Published in Journal of Production Research & Management · Vol. 7, Issue 2, 2017 · pp. 34–41 Read article
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Study of Data Science in Online Behavioral Advertising
Abstract: The proliferation of the COVID-19 pandemic has led to a growing significance of social media in people's lives. Online activity in the digital domain has expanded considerably, showing a higher reliance on social media platforms for communication in both personal and professional situations. Coronavirus has a global impact on e-commerce and hence transformed the nature of business. Despite the COVID-19 issue and economic slowdown, the Indian e-commerce industry exhibited an …
Published in Journal of Open Source Developments · Vol. 10, Issue 3, 2023 · pp. 1–6 Read article
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Revamping of Pharmaceutical Manufacturing Processes
Abstract: The pharmaceutical sector is entering a new era marked by technological advancements and an emphasis on sustainability and efficiency. A commitment to compliance can help boost consumer confidence and regulatory approval. This abstract explores the multifaceted approach to revamping pharmaceutical manufacturing processes, encompassing technological integration, regulatory compliance, and sustainability initiatives. Technological advancements, including automation, data analytics, and artificial intelligence, are playing a pivotal role in streamlining manufacturing operations. These innovations …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 15, Issue 1, 2024 · pp. 38–44 Read article
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Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
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Tamil Migration to Colonial Malay and Burma from 1880-1920: Analysing the Acculturation Process through the Lens of Fashion
Abstract: This paper seeks to understand the cultural repercussions of colonial labour migration, which emerged as one of the key characteristics of the 19th century as European nations set up colonies in parts of Africa, Latin America, and South and Southeast Asia. The ‘coolie’ market consisted of indentured labourers and slaves and allowed the colonial rulers to supplement labour in new colonies. As the labourers migrated to new lands, they carried …
Published in International Journal of Trends in Humanities · Vol. 1, Issue 2, 2024 · pp. 19–24 Read article
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Farmer Producer Organizations as Catalysts of Rural Transformation: A Multidimensional Framework from Punjab, India
Abstract: Farmer Producer Organizations (FPOs) have evolved as an important institutional mechanism for resolving the socio-economic challenges of small and marginal farmers by fostering collective action, expanding market access, and boosting bargaining power. In the broader context of sustainable rural development, FPOs are increasingly acknowledged as catalysts of rural transformation by contributing to numerous dimensions of farmer well-being. However, current study has generally analyzed FPOs through economic and operational indicators, with …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 3, 2026 Read article
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Farmer Producer Organizations as Catalysts of Rural Transformation: A Multidimensional Framework from Punjab, India
Abstract: Farmer Producer Organizations (FPOs) have evolved as an important institutional mechanism for resolving the socio-economic challenges of small and marginal farmers by fostering collective action, expanding market access, and boosting bargaining power. In the broader context of sustainable rural development, FPOs are increasingly acknowledged as catalysts of rural transformation by contributing to numerous dimensions of farmer well-being. However, current study has generally analyzed FPOs through economic and operational indicators, with …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 116–122 Read article
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Role of Financial Inclusion in Promoting Inclusive Growth
Abstract: AbstractIndia is on the verge of seeing a new economic dawn. It has already surpassed China as the fastest growing economy in the world. It has maintained a steady growth rate of 7% for the past two decades. The major propellers of this tremendous growth are – a liberal economy, demographic dividend and a booming service industry. The growth of Indian economy shows little sign of abating. IMF projects India’s …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 34–40 Read article
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Crying Need to Address and Revamp India’s Food Logistics and Supply Chains by Rail : Amethi District Case Study
Abstract: Agriculture and Railways for India are the vital pillars of India holding our great Nation together and serving the economic,social,mobility and coonectivity needs of our countrymen. India is predominantly an Agricultural economy even though the dependence on it seems to be shrinking year on year. But, even then, the dependence on Agriculture to absorb massive population of India cannot be underestimated. Almost 55 % of India’s population has Agriculture as …
Published in Journal of Operating Systems Development & Trends · Vol. 5, Issue 1, 2018 · pp. 11–21 Read article
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An Overview of Construction Market of Sri Lanka
Abstract: This paper provides an overview of the construction market in Sri Lanka, with a focus on the Colombo region. It discusses the strengths, weaknesses, opportunities, and constraints of the construction market in the country. The main drivers of the construction sector are identified, including urbanization and infrastructure development. The paper explores the ease of embarking on international construction projects within the Colombo region, noting that while the Sri Lankan government …
Published in International Journal of Rural and Regional Development · Vol. 1, Issue 1, 2023 · pp. 58–64 Read article