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235 articles for “Marketing management”
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Exploring the impact of Information technology in Supply Chain Management: A Review
Abstract: AbstractThe sustainability and growth of many business organizations is supported with the help of Information Technology (IT). To improve the organizational performance IT is considered as a basic process of Supply chain management. Supply Chain Management can be defined as the management of the flow of goods and services and involves all the processes that transform raw materials into final products. The main aim of supply chain management is to …
Published in Current Trends in Information Technology · Vol. 10, Issue 3, 2020 · pp. 21–29 Read article
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Striking the Balance: Exploring the Interplay Between Quality and Cost in Modern Production Engineering
Abstract: This review paper examines the intricate and evolving relationship between quality and cost in the context of modern production engineering. In today's dynamic manufacturing landscape, the pursuit of excellence in product quality necessitates a strategic alignment with cost-effective methodologies, ensuring the sustainability and competitiveness of practices. This article serves as a comprehensive synthesis of current research, methodologies, and case studies, aiming to illuminate the dynamic interplay, challenges, and strategies adopted …
Published in International Journal of Industrial and Product Design Engineering · Vol. 1, Issue 2, 2023 · pp. 10–15 Read article
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Rapid Forecasting of Short-run Electric Power Demand Profiles of India Using the Statistical Method of Z Scores
Abstract: Power demand profile prediction for a region or nation is a critical part of the energy system design and operational planning process. A simplified method based on non-dimensionalizing power demand data from previous years using Z scores calculated from the mean and standard deviation of the profiles is developed in this study to forecast monthly demand profiles at time resolution of 1 hour for future years. The Z score range …
Published in Research & Reviews : Journal of Statistics · Vol. 14, Issue 1, 2025 · pp. 38–48 Read article
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Current Trends and Modernization of Construction Industry in Pakistan
Abstract: The construction industry is the second largest industry of the country after agriculture. However, contrary to its share in local economic market, the development in this sector is not at par with market demands. Though the use of various new technologies and deployment of project management strategies has made it possible to undertake projects of mega scale yet the industry direly needs a developmental strategy that could maintain its competitiveness …
Published in Journal of Construction Engineering, Technology & Management · Vol. 6, Issue 2, 2016 · pp. 116–129 Read article
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AI Enabled Pharma Supply Chain Market
Abstract: Pharmaceutical supply chains are changing because of artificial intelligence (AI). The pharmaceutical industry has always had to deal with uncertainty. From the start of research to the final delivery of medicines to patients, it faces scientific risks, government rules, and supply chain problems. In recent years, these challenges have gotten worse because there is more drug shortage, political issues are messing up transportation, and regulators are asking for more openness …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 17, Issue 2, 2026 Read article
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Project Management Maturity Model (PMMM) in Construction Industry
Abstract: Construction industry has a major role in social and economic development. However, high investment and large scale operation are some of the major problems in this industry, which is in sharp contrast with inferior management and low benefit. So project directors are seeking ways to improve their organizational management company's level to complete and control the implementation of their projects efficiently. The competition in the markets of construction industry is …
Published in Journal of Construction Engineering, Technology & Management · Vol. 6, Issue 1, 2016 · pp. 1–13 Read article
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Methodologies for Functional Testing of 4G User Equipment in Laboratory Environment
Abstract: Long Term Evolution (LTE) or 4G is the current mobile communication standard which has a pivotal role in our communication industry. All the LTE wireless terminals must pass the Radio resource Management (RRM) conformance and functionality testing before the product is to be released into market. This study reports the performance of functional testing with different test cases in laboratory environment. Each test case has been executed and responses have …
Published in Journal of Telecommunication, Switching Systems and Networks · Vol. 7, Issue 3, 2020 · pp. 10–16 Read article
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Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry
Abstract: This article aims to enhance the efficiency and effectiveness of the supply chain within the Indian automotive sector through the application of innovative information technology tools and artificial intelligence. To achieve this goal, the study focuses on three main objectives: identifying key driving factors through an extensive literature review, analyzing the interrelationships among these factors, and prioritizing them based on their importance. In today's competitive environment, customer satisfaction is paramount …
Published in Journal of Advances in Shell Programming · Vol. 11, Issue 2, 2024 · pp. 19–27 Read article
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AI-Enabled Green Supply Chains: A Cross-Case Empirical Analysis of Sustainable Sourcing Disclosures in Indian Manufacturing Firms
Abstract: The growing integration of artificial intelligence into supply chain systems has begun to reshape how firms approach environmental responsibility and sustainable sourcing. While discussions around green supply chains often remain conceptual, limited empirical attention has been paid to how companies actually disclose and operationalize AI-enabled sustainability practices. This study examines the extent to which artificial intelligence is embedded within green supply chain strategies by conducting a cross-case empirical analysis of …
Published in International Journal of Sustainability · Vol. 3, Issue 2, 2026 · pp. 28–37 Read article
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Big Data and HR Analytics in Talent Management: A Study
Abstract: The discussion of the potential talent analytics provides HR practitioners is the goal of this article. The ability to analyses enormous volumes of data has become much more accessible over decades, and businesses are now using talent analytics to manage their workforce. There will be a lot of studies on how talent analytics may improve organizational decision-making. Majority of businesses use databases to hold complex data. A database is a …
Published in Recent Trends in Parallel Computing · Vol. 9, Issue 3, 2022 · pp. 16–25 Read article
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Black-Scholes and Binomial Option Pricing Model: A Comparative Analysis
Abstract: It is a well-known fact in the trading world that a portfolio is always exposed to price risk, which can occur anytime during the trading period, but the overall risk can be mitigated up to a certain level if a trader adopts relevant risk mitigation strategy before taking his/her position in the market. An option is one of the major derivative tools for hedging as well as risk management. There …
Published in Research & Reviews : Journal of Statistics · Vol. 6, Issue 3, 2017 · pp. 1–9 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Management of the Quality of Performance for Construction Projects Using of ISO 9001-2008 as Criteria
Abstract: The construction industry is one of the oldest industries known to man, has flourished since an old historical eras and has achieved advanced degrees of excellence in its products and methods of implementation for these products. That the importance of the construction industry in the daily life of the human being in the national economy of various countries, This confirms that the achievement of quality n this industry has economic …
Published in Journal of Construction Engineering, Technology & Management · Vol. 6, Issue 2, 2016 · pp. 75–87 Read article
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Enhancing Mutual Fund Investment Decision-making Using Machine Learning: A Survey
Abstract: In India, a significant portion of individuals save a part of their income for a secure future. Government and various public sector financial companies also provide some saving schemes through banks, post offices, and Life Insurance Corporation (LICs) such as Recurring Deposit (RD), Public Provident Fund (PPF), Sukanya Samridhhi Account (SSA) fixed deposits, etc. Over the past decade, many individuals have shifted their saving schemes to vigorously searching for investment …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 43–51 Read article
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Process Improvement in Automotive Parts by
Abstract: In the present scenario, the manufacturing industries globally have gone through significant change and the competition has increased dramatically. For industries, to remain competitive in this global market, continuous improvement of manufacturing system processes has become necessary. Now a day’s, various innovative techniques and management practices such as Six Sigma, Total Productive Maintenance (TPM), Total Quality Management (TQM), Just in Time (JIT), etc. are becoming popular among the business houses …
Published in Journal of Automobile Engineering and Applications · Vol. 2, Issue 1, 2015 · pp. 16–25 Read article
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Restaurant Management System Using Image Processing and Time Prediction
Abstract: Restaurant Management System is a web application as well as Android application made for making the restaurant available in the e-Marketing platform; that means, the admin updates the restaurant status (Open/close), so that customer can check the restaurant availability. The proposed system also provides a feature for the customer in which the customer can prebook/reserve the table before going to restaurant, using time prediction. So, it saves the waiting time …
Published in Journal of Advanced Database Management & Systems · Vol. 8, Issue 2, 2021 · pp. 9–12 Read article
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Egg Quality in Laying Hens: Optimizing Genetic, Nutritional, Environmental and Management Factors for Sustainable Layer Farming
Abstract: This review paper provides a comprehensive analysis of the critical factors affecting egg quality in laying hens, focusing on the integration of genetic, environmental, nutritional, and management practices. Egg quality, including shell strength, albumen consistency, and yolk pigmentation, is a key determinant of both production efficiency and marketability. Genetic factors, such as selection for desirable traits, like shell integrity and yolk color, have a significant impact on the overall quality …
Published in Research and Reviews : Journal of Veterinary Science and Technology · Vol. 14, Issue 2, 2025 · pp. 1–15 Read article
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Emerging Trends in Fruit and Vegetable Science: Advances in Cultivation, Postharvest Management, and Value Addition
Abstract: Fruit and vegetable industries are undergoing a radical restructuring as a result of technological development, sustained focus on sustainable development, and rising customer preferences. This review focuses on the latest changes and developments in cultivation, postharvest, value-addition, and management in the global landscape of horticulture. With a global cultivation of 367.72 million tons and a combined market value of greater than 800 billion USD, the sector grapples with significant challenges; …
Published in International Journal of Trends in Horticulture · Vol. 3, Issue 1, 2026 · pp. 42–55 Read article
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Information, Technology and Knowledge Management
Abstract: In this information and knowledge age, libraries must come out from back of the screen to the centre stage of the organization. With the excellent skills in organizing and codifying information sources and making information accessible to others, library professionals can play an important role and contribute more for organizational development. To sustain in technologically competitive global market, libraries must have a strong information system in order to increase the …
Published in Journal of Advancements in Library Sciences · Vol. 1, Issue 1, 2014 · pp. 11–16 Read article
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Dimensions of Database
Abstract: A database is just an area used to store and manage data (of any kind of information). The database engine can sort, modify, or provide information in the database. The information itself can be stored in various ways. Before digital computers, card indexes, printed books, and other methods were used. There are different kinds of databases in the market and all of them serve their different needs which shall be …
Published in Journal of Open Source Developments · Vol. 8, Issue 2, 2021 · pp. 22–27 Read article