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131 articles for “strategic marketing”
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AI-Driven Product Management Assistants: Co-Pilot or Competitor for the Future PM?
Abstract: The emergence of Artificial Intelligence has led to a big transformation in the field of product management. When AI first came into picture, it was limited to the routine tasks but now AI assistants are able to handle a lot of decision making and streamline the execution process involved in product management. A major question with this emerging technology: can these assistants now or in future handle the work of …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 2, 2025 · pp. 58–63 Read article
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Unveiling the Engine of Efficiency: Exploring the Vital Dimensions of Warehousing for Optimal Operational Performance
Abstract: This research endeavours to comprehensively explore the multifaceted dimensions of warehousing that significantly influence operational efficiency within the bustling industrial nexus of the National Capital Region (NCR), encompassing a diverse array of warehouse types in the vicinity of Delhi-NCR. Employing a meticulously crafted structured questionnaire, respondents provided insights through a Likert scale, ranging from 1 = Strongly Disagree to 5 = Strongly Agree. The data collection process, utilizing stratified sampling …
Published in Journal of Production Research & Management · Vol. 14, Issue 1, 2024 · pp. 29–38 Read article
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Stock Market Prediction Using Machine Learning: Techniques, Challenges, and Future Directions
Abstract: The continuous advancement of machine learning (ML) technologies has significantly transformed the field of financial forecasting, particularly in the area of stock market prediction. The ability to accurately forecast stock price movements and market trends plays a crucial role in supporting informed investment strategies and effective risk management. This paper provides a comprehensive review of recent developments in the application of ML techniques for predicting stock market behavior. It classifies …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 10–16 Read article
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Machine Learning Based House Price Forecasting
Abstract: This research endeavours to craft a predictive model leveraging machine learning to estimate the market value of houses in Delhi. By integrating Python and its powerful libraries, pandas for data processing, Plot for interactive visualizations, scikit-learn for implementing machine learning algorithms, XGBoost for boosting the model's prediction accuracy, and to evaluate the model's performance cross-validation techniques are used. An interactive user interface is created using a Flask web application to …
Published in Current Trends in Information Technology · Vol. 14, Issue 1, 2024 · pp. 5–11 Read article
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A Study on the Uses and Conservation of Traditional Fruit Trees in Uttarakhand: Their Ethnobotanical and Nutritional Significance
Abstract: Uttarakhand, a mountainous state in India, is home to a rich diversity of traditional fruit trees, characterized by their significant ethnobotanical and nutritional value. These fruits, cultivated in temperate and subtropical conditions, are integral to the livelihoods of rural populations, offering food security and economic opportunities. This study explores the distribution, morphological traits, and ethnobotanical uses of traditional fruits like kafal (Myrica esculenta), hisalu (Rubus ellipticus), and timil (Ficus auriculata). …
Published in Emerging Trends in Chemical Engineering · Vol. 12, Issue 1, 2025 · pp. 01–19 Read article
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Green Technology Incubator for Sustainable Manufacturing Solutions
Abstract: The transition to a sustainable, low-carbon economy requires innovative approaches to industrial processes, particularly in the manufacturing sector, which is one of the largest contributors to global environmental degradation. This project proposes the creation of a Green Technology Incubator designed to accelerate the development of sustainable manufacturing solutions by nurturing startups and entrepreneurs focused on green technologies. The incubator's focus will be on promoting circular economy practices, energy-efficient manufacturing processes, …
Published in Journal of Nuclear Engineering & Technology · Vol. 15, Issue 1, 2025 · pp. 22–27 Read article
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Optimizing Supply Chain Management: Strategies, Innovations, and Sustainable Practices for Enhanced Operational Efficiency and Global Competitiveness
Abstract: Supply chain management (SCM) is a critical component of modern business operations, directly influencing operational efficiency and global competitiveness. This paper explores strategies, innovations, and sustainable practices aimed at optimizing SCM. It examines the integration of digital technologies, such as artificial intelligence and digital twins, to enhance supply chain performance and adaptability. Additionally, the study delves into sustainable supply chain management (SSCM) practices, including sustainable sourcing, green packaging, and waste …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 1–6 Read article
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Using AIML to Enhance Demand Forecasting in Business
Abstract: Artificial intelligence machine learning (AIML) can play a significant role in enhancing demand forecasting in business. AIML is a programming language designed for creating chatbots and conversational agents, but its application extends beyond simple interactions. In the context of demand forecasting, AIML can be utilized to analyze historical data, customer interactions, and market trends. By implementing AIML algorithms, businesses can create intelligent models that learn from past demand patterns, customer …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 1, 2024 · pp. 35–40 Read article
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Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry
Abstract: This article aims to enhance the efficiency and effectiveness of the supply chain within the Indian automotive sector through the application of innovative information technology tools and artificial intelligence. To achieve this goal, the study focuses on three main objectives: identifying key driving factors through an extensive literature review, analyzing the interrelationships among these factors, and prioritizing them based on their importance. In today's competitive environment, customer satisfaction is paramount …
Published in Journal of Advances in Shell Programming · Vol. 11, Issue 2, 2024 · pp. 19–27 Read article
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Techniques for Congestion Mitigation in Hybrid Electricity Markets
Abstract: In hybrid electricity markets, managing congestion is a crucial issue that impacts market efficiency, grid stability, and the integration ofrenewable energy sources. In orderto efficiently detect and manage crowded zones, this study suggests an enhanced congestion mitigation strategy by introducing the notion of Average Transmission Congestion Distribution Factor (ATCDF). In order to improve grid dependability, the research focuses on integrating Wind Power Generation (WPG) with Battery Energy Storage Systems (BESS) …
Published in Trends in Electrical Engineering · Vol. 15, Issue 3, 2025 · pp. 1–6 Read article
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Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns
Abstract: The global escalation of antimicrobial resistance (AMR) has emerged as a critical public health crisis, undermining decades of therapeutic advancements. While inappropriate prescribing and misuse of antibiotics are widely acknowledged contributors, the role of pharmaceutical promotion practices remains underexplored in influencing prescribing behaviors and downstream pharmacovigilance systems. This review critically examines how antibiotic promotion strategies – ranging from direct physician engagement to digital marketing – affect adverse drug reaction (ADR) …
Published in International Journal of Antibiotics · Vol. 3, Issue 2, 2026 · pp. 1–11 Read article
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Virtual Machine Cost & Computing comparison between cloud service
Abstract: Cloud computing has revolutionized enterprise IT infrastructure with virtual machines forming the cornerstone of Infrastructure as a Service deployment. This study provides a detailed comparative evaluation of virtual machine pricing and computational performance among three leading cloud computing platforms: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Through quantitative analysis of current pricing data from September 2025, independent performance benchmarks from Cockroach Labs 2021 Report, and market …
Published in International Journal of Mobile Computing Technology · Vol. 4, Issue 2, 2026 Read article
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Bridging Polymer Science and the Circular Economy: Innovative Business Models for Sustainable Plastic Alternatives
Abstract: It involves the application of polymer science, circular economy principles, and sustainable business models to change the industrial environment in an environmentally friendly manner, which the study focuses on. It will also carry out a rigorous investigation into the potential of bio-based, biodegradable, and recyclable materials and how to integrate them into business models that can be sustainable. The theoretical basis of the study includes the theory of the circular …
Published in Journal of Polymer & Composites · Vol. 14, Issue 2, 2026 · pp. 202–217 Read article
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MAP: The Invisible Shield Protecting Our Product's Journey
Abstract: Modified Atmosphere Packaging (MAP) has established itself as one of the most reliable and widely adopted preservation technologies in the modern food industry, offering a practical means of extending shelf life while maintaining the sensory and nutritional integrity of food products throughout storage and distribution. The fundamental working principle revolves around deliberately altering the gaseous composition within sealed packages, primarily through the strategic use of carbon dioxide, nitrogen and oxygen …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 15, Issue 2, 2026 · pp. 52–58 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Effects of Boko Haram and Environmental Hazard on the People of Borno and Adamawa State, Nigeria
Abstract: This study focuses on the effects of environmental hazards and Boko harams on the people of Borno and Adamawa State. Environmental hazards and Boko haram disasters especially, those that occur as a result of natural phenomena as one of the greatest threats to humanity and economic development. Causes and the effect of Boko Haram and the Environmental hazard were studied. Man-made disasters such as conflicts, crisis and wars also use …
Published in International Journal of Climate Conditions · Vol. 2, Issue 1, 2025 · pp. 35–42 Read article
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Cracking the Code: A Study on Exploitable Weaknesses in QR Code Technology
Abstract: This study investigates the exploitable weaknesses inherent in quick response (QR) code technology, aiming to provide insights into potential security risks and mitigation strategies. QR codes, ubiquitous in modern society, serve various purposes ranging from marketing to authentication. However, their widespread utilization also renders them vulnerable to exploits by malicious actors. The research identifies common vulnerabilities such as data tampering, code injection, and phishing attacks, which can have significant consequences, …
Published in Journal Of Network security · Vol. 12, Issue 2, 2024 · pp. 9–17 Read article
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Sentiment Analysis of E-Commerce Reviews using Machine Learning
Abstract: In e-commerce, sentiment pertains to the emotional responses, opinions, or perceptions that customers have about their online shopping experiences, including factors like product quality, service, and various processes such as ordering, shipping, and customer support. Sentiment analysis, which involves machine learning techniques, plays a crucial role in deciphering these sentiments. By using sentiment analysis, companies can obtain valuable insights from customer feedback from diverse online sources, including social media, surveys, …
Published in Journal of Operating Systems Development & Trends · Vol. 11, Issue 3, 2024 · pp. 25–37 Read article
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Analysis of Project Management Optimization Using CPM and PERT in a Dynamic Business Environment
Abstract: In the current fast-changing business environment, organizations must remain agile and strategically responsive to unpredictable challenges such as supply chain disruptions, shifting consumer demands, and evolving market trends. Project management techniques like the Critical Path Method (CPM) and the Program Evaluation and Review Technique (PERT) serve as valuable tools in helping businesses manage these complexities effectively. CPM is a time-focused method that identifies the longest sequence of dependent tasks in …
Published in Journal of Construction Engineering, Technology & Management · Vol. 15, Issue 3, 2025 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article