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109 articles for “marketing strategies”
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Impact of Information Technology Tools and AI on Supply Chain Management of Indian Automobile Industry
Abstract: This article aims to enhance the efficiency and effectiveness of the supply chain within the Indian automotive sector through the application of innovative information technology tools and artificial intelligence. To achieve this goal, the study focuses on three main objectives: identifying key driving factors through an extensive literature review, analyzing the interrelationships among these factors, and prioritizing them based on their importance. In today's competitive environment, customer satisfaction is paramount …
Published in Journal of Advances in Shell Programming · Vol. 11, Issue 2, 2024 · pp. 19–27 Read article
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Time Series Sales Forecasting Using ARIMA Model
Abstract: Sales forecasting is a critical application in various industries and presents one of the most challenging problems worldwide. One method of prediction involves identifying patterns in historical data, where the outcome is known in advance and can be validated using more recent data. If a pattern consistently leads to the same outcome, it can be considered a genuine relationship. This method is highly flexible and can be utilized with diverse …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 17–27 Read article
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Influence of Antibiotic Promotion Practices on Pharmacovigilance and Resistance Reporting Patterns
Abstract: The global escalation of antimicrobial resistance (AMR) has emerged as a critical public health crisis, undermining decades of therapeutic advancements. While inappropriate prescribing and misuse of antibiotics are widely acknowledged contributors, the role of pharmaceutical promotion practices remains underexplored in influencing prescribing behaviors and downstream pharmacovigilance systems. This review critically examines how antibiotic promotion strategies – ranging from direct physician engagement to digital marketing – affect adverse drug reaction (ADR) …
Published in International Journal of Antibiotics · Vol. 3, Issue 2, 2026 · pp. 1–11 Read article
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Virtual Machine Cost & Computing comparison between cloud service
Abstract: Cloud computing has revolutionized enterprise IT infrastructure with virtual machines forming the cornerstone of Infrastructure as a Service deployment. This study provides a detailed comparative evaluation of virtual machine pricing and computational performance among three leading cloud computing platforms: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). Through quantitative analysis of current pricing data from September 2025, independent performance benchmarks from Cockroach Labs 2021 Report, and market …
Published in International Journal of Mobile Computing Technology · Vol. 4, Issue 2, 2026 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Effects of Boko Haram and Environmental Hazard on the People of Borno and Adamawa State, Nigeria
Abstract: This study focuses on the effects of environmental hazards and Boko harams on the people of Borno and Adamawa State. Environmental hazards and Boko haram disasters especially, those that occur as a result of natural phenomena as one of the greatest threats to humanity and economic development. Causes and the effect of Boko Haram and the Environmental hazard were studied. Man-made disasters such as conflicts, crisis and wars also use …
Published in International Journal of Climate Conditions · Vol. 2, Issue 1, 2025 · pp. 35–42 Read article
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Cracking the Code: A Study on Exploitable Weaknesses in QR Code Technology
Abstract: This study investigates the exploitable weaknesses inherent in quick response (QR) code technology, aiming to provide insights into potential security risks and mitigation strategies. QR codes, ubiquitous in modern society, serve various purposes ranging from marketing to authentication. However, their widespread utilization also renders them vulnerable to exploits by malicious actors. The research identifies common vulnerabilities such as data tampering, code injection, and phishing attacks, which can have significant consequences, …
Published in Journal Of Network security · Vol. 12, Issue 2, 2024 · pp. 9–17 Read article
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MAP: The Invisible Shield Protecting Our Product's Journey
Abstract: Modified Atmosphere Packaging (MAP) has established itself as one of the most reliable and widely adopted preservation technologies in the modern food industry, offering a practical means of extending shelf life while maintaining the sensory and nutritional integrity of food products throughout storage and distribution. The fundamental working principle revolves around deliberately altering the gaseous composition within sealed packages, primarily through the strategic use of carbon dioxide, nitrogen and oxygen …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 15, Issue 2, 2026 · pp. 52–58 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Interest Level Prediction in Rental Properties Using Data Science
Abstract: A key component of forecasting home prices and rental patterns is real estate market analysis. Data science, data mining methodologies, and statistical models are some of the strategies that have been created in recent years to solve this problem. A few problems are still required to be resolved, such as the obstacles caused by the availability and quality of the data; the presence of outliers, missing values, and inconsistent formats …
Published in Recent Trends in Parallel Computing · Vol. 11, Issue 1, 2024 · pp. 28–34 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Forecasting Commodity Prices Using Deep Learning Techniques: An Empirical Evidence from India
Abstract: Commodity price forecasting is instrumental in financial markets, providing framework for investment choices and risk management practices. Traditional models, including statistical and machine learning approaches, have limitations in capturing the nonlinear and volatile nature of commodity prices. Deep learning (DL) techniques have emerged as promising alternatives, leveraging advanced neural networks to enhance predictive accuracy. This study presents a thorough and comprehensive examination of deep learning applications in commodity price prediction, …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 3, 2025 · pp. 08–12 Read article
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Labeling transparency and heavy metal contamination in commercial protein powders: A case study
Abstract: With the recent surge in market demand, health supplements particularly protein powders, have become increasingly vulnerable to quality deterioration, adulteration, and unethical marketing practices. Non-compliance with labeling regulations is on a rise. Moreover, research indicates that heavy metals absorbed from contaminated soil often accumulate in the protein fractions of crops, thereby elevating the risk of heavy metal contamination in protein powders. These issues highlight the urgent need to systematically assess …
Published in International Journal of Nutritions · Vol. 3, Issue 1, 2026 Read article
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Unveiling the Engine of Efficiency: Exploring the Vital Dimensions of Warehousing for Optimal Operational Performance
Abstract: This research endeavours to comprehensively explore the multifaceted dimensions of warehousing that significantly influence operational efficiency within the bustling industrial nexus of the National Capital Region (NCR), encompassing a diverse array of warehouse types in the vicinity of Delhi-NCR. Employing a meticulously crafted structured questionnaire, respondents provided insights through a Likert scale, ranging from 1 = Strongly Disagree to 5 = Strongly Agree. The data collection process, utilizing stratified sampling …
Published in Journal of Production Research & Management · Vol. 14, Issue 1, 2024 · pp. 29–38 Read article
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Phase-Specific Nutrient Requirements in Broilers: Implications for Behavior, Gut Health, Performance, Meat Quality, Welfare, and Economics
Abstract: The broiler industry plays an inevitable role in global food security, requiring optimal formulation strategies tailored to each growth phase, starter, grower, and finisher for sustainable production. This review explores phase-specific nutrient requirements and their implications for broiler performance, meat quality, welfare, and economics. During the starter phase (1–10 days), nutrition focuses on immune development, gut health, and skeletal growth, with high protein and low energy needs. In the grower …
Published in Research and Reviews : A Journal of Life Sciences · Vol. 15, Issue 1, 2025 · pp. 5–15 Read article
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Drug Design and Process Chemistry: Bridging the Gap between Discovery and Manufacturing
Abstract: This review explores how drug discovery connects with process chemistry to enable large- scale pharmaceutical manufacturing. While drug discovery identifies and optimizes therapeutic compounds, process chemistry adapts these compounds for mass production, addressing challenges in scalability, cost, and quality. The article examines the role of early collaboration between drug designers and process chemists, recent innovations in green chemistry and flow chemistry, and case studies that illustrate successful scale-up strategies. Emerging …
Published in Trends in Drug Delivery · Vol. 12, Issue 1, 2025 · pp. 09–21 Read article
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Enhancing Mutual Fund Investment Decision-making Using Machine Learning: A Survey
Abstract: In India, a significant portion of individuals save a part of their income for a secure future. Government and various public sector financial companies also provide some saving schemes through banks, post offices, and Life Insurance Corporation (LICs) such as Recurring Deposit (RD), Public Provident Fund (PPF), Sukanya Samridhhi Account (SSA) fixed deposits, etc. Over the past decade, many individuals have shifted their saving schemes to vigorously searching for investment …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 43–51 Read article
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Affordable Automation: Strategies for Cost Reduction and Efficiency Improvement in Daily Robotics
Abstract: The study examined how robotics technologies can increase productivity in industries. As we all know, artificial intelligence (AI) is on the rise in the market, and industries are becoming increasingly reliant on AI to handle multifaceted tasks. Robotics is one of the most prominent fields in manufacturing and science, where engineers are focusing on developing robots that can perform specific tasks and deliver accurate results. As technology progressed, by 2005, …
Published in International Journal of Robotics and Automation in Mechanics · Vol. 3, Issue 1, 2025 · pp. 7–16 Read article
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India’s Traditional Medicine Trade (2015–2024): Trends, Regulatory Landscape, and Policy Directions for Sustainable Growth
Abstract: India is a major global supplier of traditional medicine products – including Ayurvedic, Unani, Siddha, homeopathic, and other herbal and plant-based formulations – yet exports continue to face challenges arising from regulatory divergence, heterogeneous quality-control requirements across markets, and raw-material supply constraints linked to biodiversity pressure and fragmented value chains. This paper systematically analyzes India’s import-export patterns for traditional medicine between 2015 and 2024, maps the regulatory landscape (DGFT, Drugs, …
Published in Research & Reviews : A Journal of Unani, Siddha and Homeopathy · Vol. 13, Issue 1, 2026 · pp. 13–18 Read article
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Techniques for Congestion Mitigation in Hybrid Electricity Markets
Abstract: In hybrid electricity markets, managing congestion is a crucial issue that impacts market efficiency, grid stability, and the integration ofrenewable energy sources. In orderto efficiently detect and manage crowded zones, this study suggests an enhanced congestion mitigation strategy by introducing the notion of Average Transmission Congestion Distribution Factor (ATCDF). In order to improve grid dependability, the research focuses on integrating Wind Power Generation (WPG) with Battery Energy Storage Systems (BESS) …
Published in Trends in Electrical Engineering · Vol. 15, Issue 3, 2025 · pp. 1–6 Read article