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109 articles for “marketing strategies”
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Designing an AI-Based Platform for Stock Market Prediction
Abstract: The AI-Based Platform for Stock Market Prediction is an advanced tool designed to forecast stock prices and market trends using artificial intelligence. This platform combines machine learning algorithms, real-time financial data, and sentiment analysis to provide investors with actionable insights. The platform uses advanced predictive techniques like Long Short-Term Memory (LSTM) networks and Gradient Boosting Machines to generate precise and reliable forecasts. Additionally, it incorporates interactive visualizations and portfolio optimization …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 14–19 Read article
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Understanding Market Research and Marketing Intelligence in Pharmaceutical Marketing: Role played by Medical Affairs
Abstract: Market Research and Marketing Intelligence are crucial components in pharmaceutical marketing, providing insights that drive strategic decisions and competitive advantage. Market research in the pharmaceutical industry involves collecting and analyzing data to understand market demands, patient preferences, and the competitive landscape. Understanding market research and marketing intelligence in pharmaceutical marketing is very important and medical affairs play a key role by serving as a bridge between scientific knowledge and market …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 17, Issue 1, 2026 · pp. 124–129 Read article
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Fields of Data: Exploring AI’s Impact on Modern Farming
Abstract: The Food and Agriculture Organization (FAO) of the United Nations projects that by 2050, there will be a further 2 billion people on the planet, but just 4% of that additional land will be used for agriculture. Under such circumstances, the most recent technical developments and solutions to the farming industry’s obstacles can be used to achieve more effective farming methods. The direct implementation of machine intelligence or artificial intelligence …
Published in International Journal of Solid State Innovations & Research · Vol. 1, Issue 2, 2023 · pp. 14–20 Read article
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Crafting Consumer Experiences: The Psychology of Retail Interior Design
Abstract: The psychology of retail interior design and its influence on consumer behaviour. Drawing upon theories from environmental psychology, consumer behaviour, and retail management, the study investigates how design elements such as colour, lighting, spatial layout, and sensory experiences shape consumer perceptions, emotions, and decision-making processes in retail environments. A comprehensive review of existing literature provides insights into established theories and previous research findings related to retail interior design and consumer …
Published in International Journal of Architectural Design and Planning · Vol. 2, Issue 1, 2024 · pp. 18–29 Read article
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Paradigm of Artificial Intelligence in Business Management
Abstract: Artificial intelligence stands out as a prominent trend in today's technological landscape, enabling machines to engage in human-like thinking, learning from experiences, adapting to new inputs, and making decisions. This capability facilitates rapid and error-free results, akin to human rational decision-making. In the contemporary business landscape, which is often regarded as a cornerstone for national development, artificial intelligence plays a pivotal role. Businesses, ranging from small-scale enterprises to medium-sized ones …
Published in Current Trends in Information Technology · Vol. 14, Issue 1, 2024 · pp. 26–30 Read article
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Big Data, Big Impact: The Role of Analytics in Modern Business
Abstract: In modern business, “Big Data” signifies the vast amount of data collected from various sources, and “Big Data Analytics” refers to the process of analyzing this data to extract valuable insights, enabling companies to make data-driven decisions, optimize operations, better understand customers, and ultimately gain a competitive edge by identifying trends, patterns, and opportunities that might otherwise be missed. This study analyzes large datasets, by which businesses can gain deeper …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 01–11 Read article
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Strategies of Biopesticide Development and Application: The Hype and Hope
Abstract: This review presents a comprehensive analysis of biopesticides, examining their types, mechanisms of action, and role as eco-friendly alternatives to conventional chemical pesticides. It provides insights into the development strategies of biopesticides and explores their effectiveness in managing agricultural pests. The review also discusses market trends, identifying challenges and strategies faced by manufacturers and stakeholders in promoting biopesticides. It addresses the increasing interest in these sustainable solutions, distinguishing between the …
Published in Research and Reviews : A Journal of Life Sciences · Vol. 15, Issue 2, 2025 · pp. 34–50 Read article
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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Big Data Analytics for Effective Decision Making in Business Intelligence
Abstract: In this study, we explore the significance of Big Data Analytics (BDA) in enhancing decision-making processes within Business Intelligence (BI) frameworks. It involves processing vast volumes of data from various sources, enabling businesses to identify patterns, trends, and correlations that were previously unnoticed. This analytical power enhances strategic planning, customer understanding, operational efficiency, and competitive advantage. Through advanced algorithms and machine learning techniques, businesses can predict future trends, optimize operations, …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 23–28 Read article
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Cloud Driven Smart Car Parking System
Abstract: Effective infrastructure management has been forced to evolve as a result of urbanisation, particularly in the transportation sector. Among the various challenges faced by urban mobility, effective parking management is a crucial concern. The "Cloud Driven Smart Car Parking System" a state-of-the-art innovation that combines cloud-integrated technologies to revolutionise urban parking, is introduced in this research. The essay discusses the serious drawbacks of traditional parking management systems and highlights the …
Published in Journal of Instrumentation Technology & Innovations · Vol. 14, Issue 1, 2024 · pp. 30–37 Read article
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Strengthening Resilient Dairy Supply Chains in the Tropics: Addressing Infrastructure, Technology, Policy Interventions, and Product Diversifications for Sustainable Development
Abstract: The resilience of dairy supply chains is critical for achieving sustainable agricultural development, particularly in tropical regions where challenges, such as climate variability, resource constraints, and market inefficiencies, persist. This review explores strategies to strengthen dairy supply chains by addressing key aspects of infrastructure, technological innovations, policy interventions, and product diversification. A comprehensive analysis highlights the need for robust milk collection systems, cold chain infrastructure, and efficient transportation networks to …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 14, Issue 3, 2025 · pp. 29–42 Read article
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AI-Driven Product Management Assistants: Co-Pilot or Competitor for the Future PM?
Abstract: The emergence of Artificial Intelligence has led to a big transformation in the field of product management. When AI first came into picture, it was limited to the routine tasks but now AI assistants are able to handle a lot of decision making and streamline the execution process involved in product management. A major question with this emerging technology: can these assistants now or in future handle the work of …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 2, 2025 · pp. 58–63 Read article
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Stock Market Prediction Using Machine Learning: Techniques, Challenges, and Future Directions
Abstract: The continuous advancement of machine learning (ML) technologies has significantly transformed the field of financial forecasting, particularly in the area of stock market prediction. The ability to accurately forecast stock price movements and market trends plays a crucial role in supporting informed investment strategies and effective risk management. This paper provides a comprehensive review of recent developments in the application of ML techniques for predicting stock market behavior. It classifies …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 10–16 Read article
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Machine Learning Based House Price Forecasting
Abstract: This research endeavours to craft a predictive model leveraging machine learning to estimate the market value of houses in Delhi. By integrating Python and its powerful libraries, pandas for data processing, Plot for interactive visualizations, scikit-learn for implementing machine learning algorithms, XGBoost for boosting the model's prediction accuracy, and to evaluate the model's performance cross-validation techniques are used. An interactive user interface is created using a Flask web application to …
Published in Current Trends in Information Technology · Vol. 14, Issue 1, 2024 · pp. 5–11 Read article
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A Study on the Uses and Conservation of Traditional Fruit Trees in Uttarakhand: Their Ethnobotanical and Nutritional Significance
Abstract: Uttarakhand, a mountainous state in India, is home to a rich diversity of traditional fruit trees, characterized by their significant ethnobotanical and nutritional value. These fruits, cultivated in temperate and subtropical conditions, are integral to the livelihoods of rural populations, offering food security and economic opportunities. This study explores the distribution, morphological traits, and ethnobotanical uses of traditional fruits like kafal (Myrica esculenta), hisalu (Rubus ellipticus), and timil (Ficus auriculata). …
Published in Emerging Trends in Chemical Engineering · Vol. 12, Issue 1, 2025 · pp. 01–19 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Optimizing Supply Chain Management: Strategies, Innovations, and Sustainable Practices for Enhanced Operational Efficiency and Global Competitiveness
Abstract: Supply chain management (SCM) is a critical component of modern business operations, directly influencing operational efficiency and global competitiveness. This paper explores strategies, innovations, and sustainable practices aimed at optimizing SCM. It examines the integration of digital technologies, such as artificial intelligence and digital twins, to enhance supply chain performance and adaptability. Additionally, the study delves into sustainable supply chain management (SSCM) practices, including sustainable sourcing, green packaging, and waste …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 1–6 Read article
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Using AIML to Enhance Demand Forecasting in Business
Abstract: Artificial intelligence machine learning (AIML) can play a significant role in enhancing demand forecasting in business. AIML is a programming language designed for creating chatbots and conversational agents, but its application extends beyond simple interactions. In the context of demand forecasting, AIML can be utilized to analyze historical data, customer interactions, and market trends. By implementing AIML algorithms, businesses can create intelligent models that learn from past demand patterns, customer …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 1, 2024 · pp. 35–40 Read article