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21 articles for “sales and marketing”
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The Impact of Artificial Intelligence on the Sales and Marketing of Pharmaceutical Products
Abstract: The rapid development of computing and technology has permeated all branches of science, with artificial intelligence (AI) emerging as a pivotal field in computer science. AI has significantly influenced disciplines ranging from basic engineering to pharmaceuticals. In healthcare and medicinal chemistry, AI applications have become indispensable. Traditional drug discovery approaches are gradually being overtaken by computer-aided drug design. In recent years, artificial intelligence (AI) and machine learning (ML) have become …
Published in Research and Reviews: A Journal of Health Professions · Vol. 15, Issue 1, 2025 · pp. 10–18 Read article
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Time Series Sales Forecasting Using ARIMA Model
Abstract: Sales forecasting is a critical application in various industries and presents one of the most challenging problems worldwide. One method of prediction involves identifying patterns in historical data, where the outcome is known in advance and can be validated using more recent data. If a pattern consistently leads to the same outcome, it can be considered a genuine relationship. This method is highly flexible and can be utilized with diverse …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 17–27 Read article
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Optimizing Cellular Manufacturing Systems: Minimizing Production Time with Collaborative Robots (Cobots) using PSO
Abstract: This study focuses on the implementation of cobots in a cellular manufacturing system to minimize production time. The use of cobots, collaborative robots capable of working alongside human operators, aims to increase efficiency and reduce manual labor in the manufacturing process. The mathematical model presented in this research evaluates the impact of cobots on production time by considering various factors, including task times, machine setup, inspection, waiting, and idle times. …
Published in International Journal of Industrial and Product Design Engineering · Vol. 1, Issue 1, 2023 · pp. 22–27 Read article
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A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
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Sentiment Analysis of E-Commerce Reviews using Machine Learning
Abstract: In e-commerce, sentiment pertains to the emotional responses, opinions, or perceptions that customers have about their online shopping experiences, including factors like product quality, service, and various processes such as ordering, shipping, and customer support. Sentiment analysis, which involves machine learning techniques, plays a crucial role in deciphering these sentiments. By using sentiment analysis, companies can obtain valuable insights from customer feedback from diverse online sources, including social media, surveys, …
Published in Journal of Operating Systems Development & Trends · Vol. 11, Issue 3, 2024 · pp. 25–37 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Local Markets, Global Flavors: Your Personalized Grocery Experience
Abstract: “Local Markets, Global Flavors” transforms the grocery shopping experience by linking customers directly with local markets and artisans. In contrast to standard grocery shopping, which can feel impersonal and lacks variety, this project delivers a shopping journey tailored to the unique flavours of each city. Through partnerships, “Local Markets, Global Flavors” aims to bring fresh, authentic products right to consumers' doorsteps. It offers based on dietary preferences and shopping history, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 08–13 Read article
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Necessity of “Cigarette Smoking De-Addiction Kiosks” at Ayush Health and Wellness Centers – An Overview
Abstract: Introduction and Socio-Demography: Cigarette is the most common form of smoked tobacco that is used globally. About 1.3 million deaths have been reported in India associated with tobacco use. India has implemented several tobacco controls measures, and as a part of that, de-addiction centers play an important role in treating addictions using various therapies. However, the discontinuation from taking de-addiction care from those allopathic centers is high due to higher …
Published in Journal of AYUSH: Ayurveda, Yoga, Unani, Siddha and Homeopathy · Vol. 14, Issue 2, 2025 · pp. 9–19 Read article
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Identification of Counterfeit Product Using Blockchain
Abstract: In today's growing market, the supply of products is on high demands. Thus, productions are increasing with various sources. Counterfeiting is a more common these days, which plays a huge role when it comes to company losses and bad reputation in the consumer market. Counterfeiting can also affect the economy. It can badly affect product sales and their profits as well. Where the real product manufacturers are in major disadvantage …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 1, 2024 · pp. 1–6 Read article
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Innovative Approaches to Fake Product Detection: Blockchain and QR Code Synergy
Abstract: For consumers, corporations, and regulatory agencies, the worldwide market's rise of counterfeit goods presents serious issues. Maintaining consumer confidence, guaranteeing product safety, and preserving brand reputation all depend on the ability to identify counterfeit goods. An overview of the different approaches and difficulties associated with spotting counterfeit goods is given in this abstract. First off, the ability to identify sophisticated counterfeit goods is limited by the use of conventional techniques …
Published in International Journal of Radio Frequency Innovations · Vol. 2, Issue 1, 2024 · pp. 21–27 Read article
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Improving Supply Chain Resilience through Predictive Analytics and Real-Time Data Integration
Abstract: Demand forecasting has under gone major changes because to the incorporation of automated analytics into supply chain management (SCM), which has improved company productivity, accuracy, and responsiveness. Central to this transformation is the application of machine learning (ML), which enables the analysis of large and complex datasets to identify patterns, detect trends, and generate precise forecasts. Conventional methods for predicting frequently rely on linear models and historical sales data, which …
Published in International Journal of Industrial and Product Design Engineering · Vol. 3, Issue 2, 2025 · pp. 8–17 Read article
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Container transportation in marine terminals and marine transportation infrastructure on the increase in export market share
Abstract: In order to achieve important policy goals like increasing global competitiveness, diversifying import sources, opening up new markets, and forging strategic partnerships, maritime transportation is essential. It also has a significant impact on reducing the economic vulnerability of nations that rely on the sale of gas and oil by carefully choosing its clients and growing the export of petroleum products, petrochemicals, and gas. This study develops a two-objective mathematical planning …
Published in Journal of Petroleum Engineering & Technology · Vol. 14, Issue 1, 2024 · pp. 36–42 Read article
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Store Management System
Abstract: E-commerce into agriculture has significantly changed the existing structures of the agricultural markets. For farmers, it provides a direct outlet to sell their farm products and for consumers, it offers the opportunity to buy fresh and organic farm products. Here we report the design and development of an e-commerce web application for agricultural trading that not only makes use of modern web technologies but also allows farmers to list their …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 01–9 Read article
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Counterfeit Product Detection Using Blockchain Technology
Abstract: In today’s bustling marketplace, the demand for products is skyrocketing, prompting an increase in production from numerous sources. However, this surge has brought along a concerning uptick in counterfeiting activities, presenting significant challenges for companies operating in the consumer market. Not only do these counterfeit goods result in substantial financial losses, but they also inflict damage on brand reputation. Moreover, the proliferation of counterfeit products can have adverse effects on …
Published in Journal of Advanced Database Management & Systems · Vol. 11, Issue 2, 2024 · pp. 25–35 Read article
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E-Commerce Platform for Agricultural Products
Abstract: The e-commerce platform for agricultural products reported here is designed to solve the problems faced by shop owners, such as managing data, billing, and selling products. In many rural areas, awareness of technology is still low. By introducing this project, rural shopkeepers can learn to use new technologies, making their work easier, faster, and more efficient. Our platform specifically targets village shopkeepers, aiming to help them improve profits. It includes …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 28–34 Read article
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A Lean Manufacturing Approach for Optimization of Lithium-Ion Battery Supply Chains Management
Abstract: The rise of electric vehicles (EVs), energized by the rapid uptake from customers, is propelling an explosion in demand for -running efficient and economical lithium-ion battery supply chains. In answering the call, this paper delves into the application of lean manufacturing principles to optimize lithium-ion battery (LIB) supply chain management by significantly decreasing waste, lead times, and enhancing overall production efficiency. Lean tools are applied for the analysis of battery …
Published in Journal of Production Research & Management · Vol. 14, Issue 3, 2024 · pp. 9–18 Read article
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Sustainability Empowerment through Agricultural Information Hub
Abstract: Abstract A Farmer Information System web application has been developed to assist rural farmers in learning about and utilizing online sales platforms. Through this system, farmers can both purchase and sell their agricultural products, while also accessing valuable information to enhance their productivity. The project's main goal is to establish a website enabling farmers to sell their produce to customers in various cities. This platform serves as an educational resource, …
Published in Journal of Electronic Design Technology · Vol. 15, Issue 2, 2024 · pp. 19–24 Read article
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Review: The Future of Over-the-Counter (OTC) Medications
Abstract: According to Medicine, India's over-the-counter drug market is growing .The country's economy is expanding.The Indian pharmaceutical industry has experienced rapid growth in the last decade significant changes in the quality of business. The company actively promotes its products in the market; North Americans focus on finding cures for minor ailments compared to Europeans who rely on village pharmacists to treat minor ailments. Only the promotion and dissemination of public education …
Published in Research and Reviews: A Journal of Pharmacology · Vol. 14, Issue 3, 2024 · pp. 105–112 Read article
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Smart Trolley System for Retail Stores: A Node MCU-Based Approach for IoT Integration
Abstract: This project report presents the design, development, and implementation of an RFID and IoT-based Smart Trolley System. The project is a collaborative effort undertaken by a group of dedicated individuals. The primary objective is to enhance the traditional shopping experience by leveraging advanced technologies to improve efficiency, convenience, and data analytics in retail environments. The Smart Trolley System integrates Radio-Frequency Identification (RFID) technology and the Internet of Things (IoT) to …
Published in Journal of Semiconductor Devices and Circuits · Vol. 11, Issue 2, 2024 Read article
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The Role of Smart Grids in Enhancing Energy Efficiency and Sustainability
Abstract: The rapid adoption of smart grid technologies is reshaping the energy sector, prompting significant changes in the traditional utility business model. This survey paper provides a comprehensive analysis of the impact of smart grids on utility revenue streams, focusing on the transition from conventional electricity sales to new, service-oriented business models. By examining key innovations such as energy-as-a-service, virtual power plants, and peer-to-peer energy trading, this study highlights how utilities …
Published in International Journal of Advanced Control and System Engineering · Vol. 2, Issue 2, 2024 · pp. 10–18 Read article