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36 articles for “rural markets”
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Factors Influencing Online Purchase Behavior of Rural Consumers
Abstract: Online shopping has become a commonplace aspect of today's consumer landscape due to the rapid growth of e-commerce. This study explores the particular elements that impact rural consumers' online purchase behavior, whereas a large body of research has concentrated on the online shopping behavior of urban consumers. This study delves into the critical elements that influence rural consumers' online buying decision-making processes, based on comprehensive surveys and data analysis. The …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 1, 2024 · pp. 5–16 Read article
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Indian Entrepreneurs' Role in E-Commerce
Abstract: The e-commerce industry in India has experienced unprecedented growth as a result of the rapid penetration of the internet, the availability of affordable telephones, and the shifting behaviors of consumers. Using technology, ingenuity, and locally tailored solutions, Indian businesspeople have been at the forefront of this transformation, which has enabled them to serve a massive and varied market. An examination of the ways in which Indian e-commerce firms have triumphed …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 01–15 Read article
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Economics of Fish Production and Marketing: A Case Study of Madhubani District in Bihar
Abstract: Fish farming is a vital source of livelihood, income, and nutritional security, especially in regions where aquaculture is embedded in local economies and culture. In India’s Mithila region (Bihar), fish (machh) holds substantial cultural, economic, and nutritional significance. This research analyzes the economics of pond-based fish production in Madhubani district, focusing on Benipatti Block, an area with high pond density. The study investigates determinants of productivity, profitability, and resource utilization, …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 101–115 Read article
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The Impact of Internet Accessibility and Infrastructure on Rural Online Shopping Behavior
Abstract: This study examines the crucial connection between rural consumers‘ online buying habits and internet availability and infrastructure in those places. The study finds that increased access to the internet has a beneficial impact on rural areas’ adoption of e-commerce. In these areas, trust and security concerns were found to be important determinants of online shopping behavior, in addition to demographic differences. The findings highlight the significance of overcoming internet-related difficulties …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 2, 2024 · pp. 22–28 Read article
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Assessment of the Post-Harvest Chicken Egg Handling Practices in Gamo and Konso Zones of South Ethiopia
Abstract: The study was conducted starting from September to December 2024 in two districts of South Ethiopia with the objective of assessing the prevailing post-harvest chicken egg handling practices, storage materials, duration of storage, and marketing in the rural household. An aggregate of 120 family units were selected randomly from selected peasant area and interviewed by pre-tested questionnaires. The collected data were analyzed by Statistical Package for Social Sciences (SPSS, 2010) …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 61–69 Read article
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From Cattle to Capital: A Review on SHGs, Dairy Farming, and Gender Empowerment in Rural India
Abstract: Self-Help Groups (SHGs) have emerged as a platform for encouraging women to start their own ventures in rural India, particularly through dairy-based enterprises. This review explores the role of SHGs in enhancing financial support, skill development, market access, and social empowerment among rural women. By utilizing savings and providing microcredit, SHGs enable women to establish and expand dairy ventures, contributing to household income and organized milk production. The integration of …
Published in Research and Reviews : Journal of Dairy Science and Technology · Vol. 15, Issue 2, 2026 Read article
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Unveiling Empowerment: Evaluating Entrepreneurial Effectiveness of Self-Help Groups in Murshidabad and South 24 Pargana
Abstract: Self-help groups (SHGs) have played an essential role in the socio-economic upliftment of society, especially in West Bengal over the last decades. Analytically discussing gender dimensions in the SHGs, this paper scrutinizes the efficiency of the two districts, namely, Murshidabad and South 24 Parganas considering certain parameters. Based on the analysis of the parameters of the empowerment indicators and socio-economic effects of the SHGs, the paper explains to what extent …
Published in Research & Reviews : Journal of Statistics · Vol. 13, Issue 2, 2024 · pp. 23–33 Read article
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Design for Revitalizing Historical Identity: Case Study Zakho Old Bazaar, Kurdistan Region, Iraq
Abstract: A town in northern Kurdistan, near the border of Iraq, Turkey, and Syria converge, Zakho was rural center and regional marketplace. The city exhibits remarkable sites dating to various eras, including Dalal bridge and Al-Qeshla, an ancient site with significant truistic attraction. Zakho has been a center of religious diversity, dynasty to Muslims, Christians, and Jews, which has significantly influenced the city’s rich urban environs and architectural heritage. The old …
Published in International Journal of Urban Design and Development · Vol. 3, Issue 2, 2025 · pp. 39–59 Read article
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Television Media and Children: A Sociological Insight on Rural Society in Punjab
Abstract: The present paper deals with to understand the media forms of television and digital media as an influential agent of socialisation in contemporary society, especially among the children. The increasing accessibility of television and digital media, especially in the rural society of Punjab, have greatly impacted the patterns of childhood socialisation, cultural norms, religious practices, attitudes, and routine behaviour. During the study it is found that television continues to occupy …
Published in International Journal of Children · Vol. 3, Issue 2, 2026 · pp. 21–34 Read article
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A Thorough Examination of How Artificial Intelligence is Affecting the Transformation of Agriculture in India and Throughout the World
Abstract: By providing creative ways to increase crop yields, maximize resource usage, and advance sustainability, artificial intelligence (AI) is revolutionizing agriculture. AI technologies, such as machine learning, computer vision, and robotics, are being increasingly used in precision farming, crop monitoring, disease detection, and decision-making as the global agricultural sector faces pressing challenges like food security, population growth, and climate change. AI enables farmers to make data-driven decisions, optimize irrigation systems, monitor …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 14, Issue 3, 2025 · pp. 39–45 Read article
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Sustainable Food Packaging: Recent Advances in Biodegradable and Smart Packaging Technologies
Abstract: Fish farming is a vital source of livelihood, income, and nutritional security, especially in regions where aquaculture is embedded in local economies and culture. In India’s Mithila region (Bihar), fish (machh) holds substantial cultural, economic, and nutritional significance. This research analyzes the economics of pond-based fish production in Madhubani district, focusing on Benipatti Block, an area with high pond density. The study investigates determinants of productivity, profitability, and resource utilization, …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 15, Issue 2, 2026 · pp. 59–68 Read article
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Farmer Producer Organizations as Catalysts of Rural Transformation: A Multidimensional Framework from Punjab, India
Abstract: Farmer Producer Organizations (FPOs) have evolved as an important institutional mechanism for resolving the socio-economic challenges of small and marginal farmers by fostering collective action, expanding market access, and boosting bargaining power. In the broader context of sustainable rural development, FPOs are increasingly acknowledged as catalysts of rural transformation by contributing to numerous dimensions of farmer well-being. However, current study has generally analyzed FPOs through economic and operational indicators, with …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 3, 2026 Read article
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Analysis of the coffee market structure, conduct, and performance in the Gimbo District of the Kaffa Zone in Southwest Ethiopia
Abstract: Coffee is a vital export commodity for Ethiopia, contributing significantly to the country's GDP and rural livelihoods. In the Kaffa Zone, particularly in Gimbo District, coffee production serves as the primary source of income for smallholder farmers. Despite its economic importance, the coffee market in the study area faces several constraints, including low production capacity and inadequate market infrastructure. This study aimed to identify key actors in the coffee market …
Published in Research & Reviews : Journal of Agricultural Science and Technology · Vol. 15, Issue 2, 2026 · pp. 63–81 Read article
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The Road Map of Jindal’s and Tata’s CSR Towards the Upliftment of Handicraft Workers at Ranchi District in Jharkhand State
Abstract: The purpose of this research is to look into the Corporate Social Responsibility (CSR) activities undertaken by Tata and Jindal Group to help handicraft artists. Handicrafts are an essential element of India's cultural history and a source of income for many rural populations. However, the industry has several obstacles, including a lack of market access, poor pay, and training opportunities. Two of India's major corporate houses, Jindal and Tata Group, …
Published in International Journal of Trends in Humanities · Vol. 1, Issue 2, 2024 · pp. 25–35 Read article
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E-Commerce Platform for Agricultural Products
Abstract: The e-commerce platform for agricultural products reported here is designed to solve the problems faced by shop owners, such as managing data, billing, and selling products. In many rural areas, awareness of technology is still low. By introducing this project, rural shopkeepers can learn to use new technologies, making their work easier, faster, and more efficient. Our platform specifically targets village shopkeepers, aiming to help them improve profits. It includes …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 28–34 Read article
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A Study on the Effects of the Computer Revolution in India
Abstract: There are several effects that the computer revolution has had on India, including the following: the software business has emerged as one of the most rapidly expanding in the economy, contributing to the overall expansion of the economy. The government can inform the public about its policies and work through the infrastructure of mobile telephony and information and communication technology. Online shopping is a big business today. Distribution by digital …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 33–43 Read article
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The Future of Camelids in South America: Recent Developments and Prospects
Abstract: Camelids, including llamas, alpacas, vicuñas, and guanacos, have been central to South American culture, economy, and ecosystems for centuries. Known for their adaptability to harsh Andean climates, these species provide valuable resources, such as luxurious fiber, nutritious meat, and durable leather. In modern times, their importance has grown due to increasing demand for sustainable and ethically sourced products, coupled with their minimal environmental impact and significant contributions to rural livelihoods. …
Published in Research and Reviews : Journal of Veterinary Science and Technology · Vol. 14, Issue 2, 2025 · pp. 35–38 Read article
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Horticulture As an Avenue of Sustainable Agriculture in India
Abstract: In the face of climate change, soil degradation, and population pressure, sustainable agriculture has become a necessity for India. Within this broader framework, horticulture which includes the cultivation of fruits, vegetables, spices, plantation crops, flowers, and medicinal plants has emerged as a key pillar of sustainable agricultural practices. With its potential to ensure food and nutritional security, enhance rural livelihoods, and contribute to ecological balance, horticulture holds a strategic position …
Published in International Journal of Trends in Horticulture · Vol. 2, Issue 2, 2025 · pp. 20–28 Read article
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A Study on the Uses and Conservation of Traditional Fruit Trees in Uttarakhand: Their Ethnobotanical and Nutritional Significance
Abstract: Uttarakhand, a mountainous state in India, is home to a rich diversity of traditional fruit trees, characterized by their significant ethnobotanical and nutritional value. These fruits, cultivated in temperate and subtropical conditions, are integral to the livelihoods of rural populations, offering food security and economic opportunities. This study explores the distribution, morphological traits, and ethnobotanical uses of traditional fruits like kafal (Myrica esculenta), hisalu (Rubus ellipticus), and timil (Ficus auriculata). …
Published in Emerging Trends in Chemical Engineering · Vol. 12, Issue 1, 2025 · pp. 01–19 Read article
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An Analytical study of Government Scheme for Farmers in Gujarat: Impact, Implementation Challenges, and Policy Implications
Abstract: Gujarat’s economy is mostly dependent on agriculture, which increases food security, rural employment, and state revenue. Despite the state’s notable progress in irrigation infrastructure and agricultural commercialization, Gujarat farmers continue to face challenges, such as market volatility, water scarcity, unpredictable weather, and rising input costs. The governments of Gujarat and India have implemented several initiatives aimed at addressing these problems, including crop insurance, irrigation expansion, farm mechanization, income support, digital …
Published in International Journal of Rural and Regional Development · Vol. 4, Issue 1, 2026 · pp. 38–44 Read article