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26 articles for “customer relationships”
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The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
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Computer and Commerce – Relationship for The Future
Abstract: The relationship between computers and commerce has evolved dramatically over the past few decades, transforming the way businesses operate and how consumers interact with markets. This synergy continues to grow and holds significant potential for the future. Computers, through advancements in artificial intelligence (AI), machine learning, cloud computing, and big data analytics, have revolutionized commerce by enhancing efficiency, improving decision-making, and fostering innovation. In the future, we can expect even …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 42–59 Read article
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Customer Churn Prediction Using ML Algorithms
Abstract: Comprehending customer churn is essential for businesses aiming to enhance and sustain customer relationships. This study introduces a machine learning approach aimed at forecasting customer churn by leveraging demographic and behavioral data. Our research involved developing predictive models using support vector machines (SVM), random forests, and decision trees, evaluating their efficacy using real-world data from the telecom industry. Our findings underscore that random forests consistently outperform SVM and decision trees …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 2, 2024 · pp. 70–75 Read article
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Simple CRM Ticketing Tool
Abstract: The objective of this project is to design and develop a simple customer relationship management (CRM) ticketing tool specifically aimed at small and medium-sized businesses (SMBs) to help streamline customer support operations. The system enables users to raise support tickets for issues, queries, or service requests, which can then be tracked and managed by the support team. Administrators or support staff can assign tickets, update statuses, such as open, in …
Published in E-Commerce for Future & Trends · Vol. 13, Issue 1, 2026 · pp. 1–9 Read article
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Assessing the Socioeconomic Impacts of Land Tenure Systems Across Different Regions
Abstract: Land tenure systems are fundamental in shaping the socioeconomic structure and dynamics of communities across the globe. These systems, which define the legal and customary relationship between individuals, groups, and the land they own, use, or occupy, hold significant implications for economic development, social equity, and environmental sustainability. They determine how land resources are accessed, managed, and transferred, thereby influencing economic activities, wealth distribution, and community stability. This article provides …
Published in International Journal of Land · Vol. 2, Issue 1, 2025 · pp. 24–27 Read article
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Advanced Collaboration and Project Management Platform
Abstract: The growing dependence of employees on remote and hybrid working modes worldwide has driven a demand for modern collaborative platforms to optimize project management. All organizations are keen on solutions that enhance workflow efficiency, facilitate seamless communications, and boost overall productivity. The study presents an advancement in project management collaboration and aims at finding solutions to meet those demands, using API integration. The study explores the extent to which API …
Published in Journal of Web Engineering & Technology · Vol. 12, Issue 2, 2025 · pp. 11–18 Read article
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The Futuristic Outlook of E-Commerce in India
Abstract: In the past ten years, India has witnessed extraordinary growth in e-commerce, which can be attributed to the proliferation of smartphones, the growing middle class, and the increasing number of people who have access to the internet. The retail scene has been revolutionized by major firms such as Amazon and Flipkart, as well as growing local platforms, which offer a diverse range of items and services. A further acceleration of …
Published in E-Commerce for Future & Trends · Vol. 11, Issue 3, 2024 · pp. 1–10 Read article
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Enhancing Business Expansion through the Integration of Artificial Intelligence and Business Intelligence
Abstract: Business intelligence (BI) and artificially intelligent technology (AI) give businesses a competitive edge and significantly boost growth. AI emulates human cognitive processes, learns from data, and makes intelligent decisions, while BI analyzes data for strategic insights. This study explores the synergies of integrating AI and BI, revealing opportunities for business expansion. AI algorithms analyze extensive datasets, enhancing predictions for customer behavior. The reciprocal relationship automates processes, elevates decision-making, and enables …
Published in International Journal of Electrical and Communication Engineering Technology · Vol. 1, Issue 2, 2023 · pp. 27–33 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Enhancing Customer Operational Efficiency & Customer Experience by using Total Quality Management
Abstract: The goal of Total Quality Management (TQM) is to improve production performance and customer satisfaction by adopting systematic, organization-wide quality improvement practices. TQM places a strong emphasis on all staff members being involved with ongoing process, product, and enhancement efforts. This paper explores the relationship between TQM practices, production performance, and customer satisfaction in modern businesses. Through a review of literature and case studies, the research highlights how TQM’s core …
Published in Journal of Production Research & Management · Vol. 14, Issue 3, 2024 · pp. 26–30 Read article
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Implementation of Maintenance Quality Function Deployment in Kulfi Ice Cream Making Industry
Abstract: Quality Function Deployment (QFD) is a technique in Total Quality Management (TQM) that is used to effectively convert vague customer voices into technical language. It is used to set effective targets for enhancing the products and services provided by an organization. Total Productive Maintenance (TPM) is a reliable method for achieving high quality in maintenance engineering. TPM does not include a technique to incorporate Voice of Customers (VOC) in its …
Published in Journal of Production Research & Management · Vol. 14, Issue 3, 2024 Read article
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The Role of Color in Influencing Consumers
Abstract: Marketers have long used color's ability to attract customers' attention. Products with attractive packaging will definitely attract the attention of customers and differentiate themselves from other products on the shelf. Many studies have shown that color dulling can occur when the representation of color relationships is not consistent. Thus, the purpose of this study is to comprehend how color influences consumers. In order to find out the participants' preferred colors, …
Published in International Journal of Behavioral Sciences · Vol. 1, Issue 1, 2024 · pp. 39–49 Read article
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Aspect-Based Sentiment Analysis Using a Hybrid Approach with Dependency Parsing
Abstract: The rapid expansion of digital communication has resulted in an unprecedented volume of consumer-generated textual data across online reviews, social media platforms, forums, and e-commerce websites. Extracting meaningful insights from this data is increasingly important for organizations seeking to understand customer opinions, preferences, and behavioral trends. Despite significant advances in sentiment analysis, many existing approaches primarily focus on surface-level features and often overlook deeper syntactic and semantic relationships within text. …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 4, Issue 1, 2026 · pp. 01–09 Read article
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TOPSIS-Driven Optimization of FFF Process Parameters for Mechanical Strength Enhancement
Abstract: In this study, the application of the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method for optimizing Fused Filament Fabrication (FFF) process parameters to enhance the tensile and flexural strength of Polylactic Acid (PLA) material-based 3D printed components is explored. This investigation delves into the intricate relationship between key parameters, such as layer height, print speed, infill density, print temperature, and nozzle diameter, and their impact …
Published in Journal of Polymer & Composites · Vol. 11, Issue 12, 2023 · pp. 246–255 Read article
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The Mediating Role of Label Trust in Shaping Green Purchase Attitudes Among Young Consumers: Sustainable Chemical Transparency in FMCG Packaging
Abstract: This study looks at the function of Perceived Chemical Transparency (PCT) in influencing consumers' Green Purchase Attitude (GPA) in the Fast-Moving Consumer Goods (FMCG) sector, with Label Trust (LT) serving as a significant mediating factor and Environmental Concern (EC) acting as a direct predictor. Based on the Theory of Planned Behavior and Signaling Theory, the study hypothesizes that clear disclosure of chemical and polymer-related information increases trust in eco-labels and …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 1308–1319 Read article
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The Intersection of Creativity and Strategy in Food Product Development
Abstract: The dynamic food industry demands innovative products that align with evolving consumer preferences. This review investigates the synergistic relationship between creativity and strategic planning in the development of novel food products. By examining how creative processes generate innovative concepts and how strategic frameworks transform these ideas into commercially viable offerings, this research provides a comprehensive understanding of successful product development. The study underscores the importance of cultivating a culture that …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 13, Issue 3, 2024 · pp. 09–20 Read article
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Sensors and Artificial Intelligence based Intelligent Thermos
Abstract: For more than a century, the traditional thermos bottle—a passive container for temperature control—has essentially not altered. This offers a huge chance for innovation in a time when health and wellness technology are intertwined. In order to bridge the gap between basic fluid containment and proactive personal health management, this paper presents the design concept for an Intelligent Thermos, a smart hydration system. A low-power microprocessor with Bluetooth connectivity controls …
Published in Recent Trends in Sensor Research & Technology · Vol. 12, Issue 3, 2025 · pp. 37–45 Read article
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Data-Driven Energy Forecasting for Smart Homes: Ensemble Learning from IoT Meters and Relevance for Polymer-Composite Based Smart Infrastructure
Abstract: Reliable estimation of household electricity demand is relevant in creating efficiency in energy usage, optimization of the loads, and intelligent demand-side management in intelligent grid systems. This paper introduces a varied machine learning model that approaches residential electric consumption prediction using an assortment of ensemble regression boosts, including Linear Regression, Lasso Regression, Decision Tree Regressor, Random Forest, and Gradient Boosting, to predict residential electricity consumption environments on a time-series arrested …
Published in Journal of Polymer & Composites · Vol. 14, Issue 1, 2026 · pp. 29–64 Read article
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Exploring the Intersection of AI Network Pharmacology and Ayurveda: Innovations in Traditional Medicine
Abstract: Integrative frameworks that integrate traditional medicine and modern computer research are increasingly important for advancing evidence-based, individualized healthcare. One interesting strategy is the combination of Ayurveda, network pharmacology, and artificial intelligence (AI). AI expands the capability by allowing for the quick analysis of biomedical big data, the identification of therapeutic trends, and the optimization of treatment plans. Ayurveda, with its long-standing emphasis on individualized care, holistic balance, and natural remedies, …
Published in Journal of AYUSH: Ayurveda, Yoga, Unani, Siddha and Homeopathy · Vol. 14, Issue 3, 2025 · pp. 92–98 Read article
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Web Development System for Real Estate
Abstract: The real estate industry is currently undergoing a digital transformation, where a well-designed website has become the foundation of successful real estate ventures in the digital era. The real estate website project aims to tackle a range of challenges encountered by both buyers and sellers in the market. These challenges include limited property options, inefficient property searches, a lack of transparency, communication issues, and cumbersome documentation processes. To conquer these …
Published in Journal of Web Engineering & Technology · Vol. 11, Issue 2, 2024 · pp. 21–27 Read article