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Research & Reviews : Journal of Food Science & Technology Review Article

The Intersection of Creativity and Strategy in Food Product Development

  1. Purvi Gupta Department of Nutrition and Dietetics, Sharda School of Allied Health Sciences, Sharda University Greater Noida
  2. Neelesh Kumar Maurya Department of Nutrition and Dietetics, Sharda School of Allied Health Sciences, Sharda University, Greater Noida

Abstract

The dynamic food industry demands innovative products that align with evolving consumer preferences. This review investigates the synergistic relationship between creativity and strategic planning in the development of novel food products. By examining how creative processes generate innovative concepts and how strategic frameworks transform these ideas into commercially viable offerings, this research provides a comprehensive understanding of successful product development. The study underscores the importance of cultivating a culture that fosters both creativity and strategic thinking, enabling businesses to create products that resonate with consumers and drive sustainable growth. This work offers valuable insights for both academic researchers and industry practitioners seeking to navigate the complexities of the food innovation landscape.

Keywords

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