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The Intersection of Creativity and Strategy in Food Product Development
Abstract: The dynamic food industry demands innovative products that align with evolving consumer preferences. This review investigates the synergistic relationship between creativity and strategic planning in the development of novel food products. By examining how creative processes generate innovative concepts and how strategic frameworks transform these ideas into commercially viable offerings, this research provides a comprehensive understanding of successful product development. The study underscores the importance of cultivating a culture that …
Published in Research & Reviews : Journal of Food Science & Technology · Vol. 13, Issue 3, 2024 · pp. 09–20 Read article