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60 articles for “campaigns”
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Optimizing Marketing Campaigns Using Random Forest and A/B Testing
Abstract: Marketing initiatives play a vital role in driving business growth by reaching targeted consumer segments through tailored strategies across multiple channels. The success of these initiatives is influenced by various factors, including the type and duration of the campaign, the characteristics of the target audience, the communication channels employed, and the overall efficiency of each strategy. These factors collectively impact key performance metrics such as conversion rates, customer acquisition costs, …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 3, 2025 · pp. 01–09 Read article
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Effectiveness of Public Health Campaigns in Reducing Oral Cancer Incidence in Urban Maharashtra
Abstract: Introduction: Oral cancer is a major public health problem in urban Maharashtra which can be attributed to high consumption of tobacco, late presentation, and poor awareness. To tackle these issues, public health campaigns have been established to encourage early diagnosis, lifestyle modification, and availability of health resources. This study assesses the impact of these campaigns on the reduction of oral cancer incidence and awareness level in the population. Methods: This …
Published in International Journal of Evidence Based Nursing And Practices · Vol. 3, Issue 2, 2025 · pp. 1–8 Read article
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Impact of Vaccine Awareness Campaigns on Pharmacovigilance Reporting and Public Safety Monitoring
Abstract: Vaccination programs have significantly contributed to the reduction of infectious diseases worldwide; however, their success is closely tied to public confidence and robust safety monitoring systems. Pharmacovigilance plays a critical role in identifying, assessing, and preventing adverse events following immunization (AEFI). In recent years, vaccine awareness campaigns have emerged as a pivotal strategy to improve public knowledge, reduce vaccine hesitancy, and enhance reporting of adverse drug reactions (ADRs). This review …
Published in International Journal of Vaccines · Vol. 3, Issue 2, 2026 · pp. 1–14 Read article
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Leveraging Digital Marketing Techniques for Newly Developed Software Using AI
Abstract: In today’s digital era, most software developers prefer using paid advertising campaigns for their newly developed software to strengthen their online visibility and attract new users; this research explores some strategies to increase and maximize the reach of newly developed software through digital marketing campaigns, particularly focusing on the use of artificial intelligence (AI) tools to optimize campaign performance and increase the reach of newly developed software. To fully assess …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 13, Issue 1, 2026 · pp. 12–22 Read article
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Role of Social Media in General Elections 2024 in India
Abstract: The role of social media in the 2024 general elections in India is poised to be a transformative force, significantly impacting political communication, voter engagement, and campaign strategies. With nearly one-third of the electorate having consistent access to social media, this election marks a critical juncture in Indian democracy, reflecting the rapid evolution of digital platforms as vital tools for political outreach and discourse. This shift follows a historical trajectory …
Published in Recent Trends in Social Studies · Vol. 2, Issue 2, 2025 · pp. 50–60 Read article
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Harnessing the Power of Big Data for Personalized Marketing
Abstract: In today’s digital age, big data has revolutionized the way businesses engage with customers, driving a shift from traditional blanket marketing strategies to highly personalized campaigns. By examining large volumes of data gathered from various sources like social media, websites, and transaction records, companies can gain valuable insights into consumer behavior, preferences, and buying patterns. Personalized marketing leverages these insights into craft-tailored experiences that resonate with individual customers. For instance, …
Published in Current Trends in Information Technology · Vol. 15, Issue 1, 2025 · pp. 19–22 Read article
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Substance Misuse Fallout: Investigating the Multifaceted Consequences Experienced by Individuals in the Realm of Drug Abuse
Abstract: The drug industry is a complex field that involves legal medicines and illegal substances. It affects many aspects of society, including health, the economy, crime, and how people interact. This industry includes both medicines prescribed by doctors and drugs that are not allowed, each with its own effects. Lately, drug abuse has become a big problem, affecting people of all ages. Using drugs, whether legal or not, can harm health …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 15, Issue 1, 2024 · pp. 45–52 Read article
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AI-Driven Promotion Platforms: Increasing Customer Engagement in Banking
Abstract: Artificial Intelligence has been in talk since data was considered as an asset. Using this data, prolific information has been extracted to gather detailed information and create datasets. Artificial intelligence is shaping the narrative of the world in the 21st century. It has become a driving force behind innovation, influencing various industries and redefining traditional practices. Artificial intelligence has revolutionized customer engagement strategies across industries, particularly Banking. This study explores …
Published in Journal of Artificial Intelligence Research & Advances · Vol. 12, Issue 1, 2025 · pp. 87–92 Read article
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Reimagining Plastic Waste: The Impact of Eco-Bricking on Student Engagement and Community Sustainability
Abstract: Plastic pollution poses a severe threat to the environment, impacting ecosystems, wildlife, and human health. With millions of tons of plastic waste generated globally each year, innovative solutions for waste management are essential. This paper explores the eco-bricking initiative at Sovanagar High School, which transforms plastic waste into eco-bricks—sustainable building materials used for constructing green walls, benches, and other structures on the school campus. By effectively reducing plastic waste, this …
Published in International Journal of Atmosphere · Vol. 1, Issue 1, 2024 · pp. 23–25 Read article
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Swachhata Hi Seva: Transforming Public Health, Environmental Sustainability, and Water Stewardship Through Community Engagement
Abstract: Swachhata (cleanliness) is not merely a hygiene practice but a foundational driver of public health, environmental resilience, and sustainable development. Recognizing its multidimensional importance, this research critically examines the “Swachhata Hi Seva” campaign as a transformative, community-led movement that elevates cleanliness from an individual responsibility to a collective civic duty and social commitment. The study highlights how the campaign mobilizes diverse community groups, institutions, and local governance structures to actively …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 4, Issue 1, 2026 · pp. 9–15 Read article
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Analysis of an Awareness Program of Cyber Security in PIET, Jaipur: A Systematic Survey
Abstract: This paper presents an analysis on what the students and the new generation think an out cyber security after learning about cyber-crimes and security in an awareness program. Our knowledge of technology has dramatically increased in the past five decades, as a result it also gave us a new type of threat, cyber-threats. Through smartphones and computers, life has become easy both for individuals and big organizations. Therefore, we must …
Published in International Journal of Information Security Engineering · Vol. 2, Issue 1, 2024 · pp. 1–9 Read article
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Effectiveness of Online Advertising in Reaching Target Audiences
Abstract: This study examines the effectiveness of online advertising in reaching target audiences. With the rapid growth of digital platforms, understanding the efficacy of online advertising has become paramount for marketers. Utilizing a combination of quantitative analysis and case studies, this research investigates the various strategies and channels employed in online advertising to reach specific demographic segments. By analyzing metrics such as click-through rates, conversion rates, and audience engagement, this study …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 2, 2024 · pp. 8–12 Read article
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Assessing the Increasing Incidence of Prostate Cancer in Urban Delhi: Risk Factors, Early Detection, and Treatment Challenges
Abstract: Background: Prostate cancer has emerged as the second most prevalent cancer among men in India, with rapidly increasing incidence rates in urban areas like Delhi. This rise is attributed to urbanization, lifestyle changes (high-fat diets, tobacco use, sedentary behavior), increased life expectancy, and improved diagnostics. Despite its growing burden, low awareness, limited screening programs, and treatment barriers hinder early detection and effective management. This study examines the epidemiological trends, risk …
Published in International Journal of Oncological Nursing and Practices · Vol. 3, Issue 2, 2025 · pp. 21–28 Read article
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Managed Pressure Drilling for Improved Well Control: A Cross-Case Comparative Study (2015–2025)
Abstract: Managed Pressure Drilling (MPD) has matured over the past decade from a specialist technique applied to challenging wells into a mainstream drilling capability spanning ultra-HPHT exploration, deepwater development, unconventional tight-gas multi-well campaigns, and naturally fractured sour-gas reservoirs. Despite this maturation, the operational question of which MPD variant should be applied to a given well has been addressed in the literature case-by-case rather than through structured comparative synthesis. This paper presents …
Published in Journal of Petroleum Engineering & Technology · Vol. 16, Issue 2, 2026 · pp. 07–12 Read article
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"Reviving Kali Bein : Addressing the Re-Pollution Sources and and Exploring Solutions for Sustainable River Management"
Abstract: All aspects of the earth’s environmental system are impacted by human assault on the planet that includes vast conversion of land use, extraction of mineral resources, use and misuse of surface water and ground water which altered the natural flow of energy and resources within the environment. This paper reviews the present position of kali ben rivulet, which flows through the state of Punjab in India, has found to be …
Published in International Journal of Environmental Planning and Development Architecture · Vol. 1, Issue 1, 2023 · pp. 12–26 Read article
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Factors Affecting Uptake of COVID-19 Vaccines Among Adults: A Cross Sectional Survey
Abstract: The COVID-19 vaccination started in phased manner in India, and it was first time when a digital platform was developed for vaccine site registration. People had skepticism about newly developed vaccines and had poor understanding of using digital platform for vaccination registration. It was one of the reasons for poor vaccination coverage in marginalized section of the society. The pandemic has also affected other healthcare services as people were worried …
Published in International Journal of Community Health Nursing And Practices · Vol. 1, Issue 2, 2023 Read article
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Sentimental Analysis in Twitter Using Python
Abstract: Social media websites are a great source of information because they have a lot of data. For instance, Twitter generates millions of packets of text. These statistics may be employed for commercial or charitable purposes. One of the hottest new buzzwords for many business strategies is the analysis of data from these social networking websites. Sentimental analysis can be used to manage election campaigns, global health problems, technical concepts, inventions, …
Published in International Journal of Computer Science Languages · Vol. 1, Issue 1, 2023 · pp. 28–32 Read article
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Overview of Diabetic Neuropathy: A Comprehensive Examination
Abstract: Abstract: India has earned the unfortunate distinction of being the global epicenter for diabetes, with an alarming projection of 109 million individuals expected to be afflicted by the condition by 2035The global influence of diabetic neuropathy is significant, with an estimated 132 million individuals affected as of 2010, constituting roughly 1.9% of the global populace. Notably, within the diabetic population, there exists a significantly heightened prevalence The prevalence of sensory …
Published in Research and Reviews: A Journal of Toxicology · Vol. 14, Issue 1, 2024 · pp. 26–36 Read article
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Coronary Vascular Disease: A General Review with Specific Reference to Etiology
Abstract: Cardiovascular disease (CVD), the foremost cause of mortality worldwide, has surged by 60% globally, reaching 20.5 million deaths in 2021 from 12.1 million in 1990, as per the latest report from the World Health Federation. While this increase is alarming on a global scale, it raises even greater concerns in countries like India where heart ailments are afflicting individuals at a younger age. The escalation of CVD among the younger …
Published in International Journal of Biomedical Innovations and Engineering · Vol. 2, Issue 1, 2024 · pp. 36–42 Read article
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Role and Importance of Machine Learning in Social Media
Abstract: The widespread adoption of social media platforms has transformed the way individuals interact and communicate. Going beyond personal connections, social media has evolved into a potent tool for sharing information, shaping ideas, and fostering participation across various industries. Machine learning is pivotal in enhancing social media's impact. Social media generates vast data daily, and machine learning is essential for extracting insights. Sentiment analysis, a machine learning application, identifies emotions in …
Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 11, Issue 1, 2024 · pp. 23–30 Read article