Search
75 articles for “business strategy”
-
Paradigm of Artificial Intelligence in Business Management
Abstract: Artificial intelligence stands out as a prominent trend in today's technological landscape, enabling machines to engage in human-like thinking, learning from experiences, adapting to new inputs, and making decisions. This capability facilitates rapid and error-free results, akin to human rational decision-making. In the contemporary business landscape, which is often regarded as a cornerstone for national development, artificial intelligence plays a pivotal role. Businesses, ranging from small-scale enterprises to medium-sized ones …
Published in Current Trends in Information Technology · Vol. 14, Issue 1, 2024 · pp. 26–30 Read article
-
The Role of Social Media Analytics in Integrated Marketing Communication and Understanding Consumer Behaviour: The Pathway to Optimal Customer Relationship Management
Abstract: This study explores the role of social media analytics in understanding consumer behavior within the context of Integrated Marketing Communication (IMC). Businesses now have access to a lot of data thanks to the spread of social media platforms, which can give them important insights into consumer preferences, attitudes, and behaviors. This study discusses the methodologies and tools used in social media analytics and how they can be leveraged to enhance …
Published in International Journal of Electronics Automation · Vol. 1, Issue 1, 2023 · pp. 22–29 Read article
-
Computer and Commerce – Relationship for The Future
Abstract: The relationship between computers and commerce has evolved dramatically over the past few decades, transforming the way businesses operate and how consumers interact with markets. This synergy continues to grow and holds significant potential for the future. Computers, through advancements in artificial intelligence (AI), machine learning, cloud computing, and big data analytics, have revolutionized commerce by enhancing efficiency, improving decision-making, and fostering innovation. In the future, we can expect even …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 2, 2025 · pp. 42–59 Read article
-
Bridging Polymer Science and the Circular Economy: Innovative Business Models for Sustainable Plastic Alternatives
Abstract: It involves the application of polymer science, circular economy principles, and sustainable business models to change the industrial environment in an environmentally friendly manner, which the study focuses on. It will also carry out a rigorous investigation into the potential of bio-based, biodegradable, and recyclable materials and how to integrate them into business models that can be sustainable. The theoretical basis of the study includes the theory of the circular …
Published in Journal of Polymer & Composites · Vol. 14, Issue 2, 2026 · pp. 202–217 Read article
-
Impact of Sustainable Business Practices and Corporate Social Responsibility (CSR) on Corporate Performance
Abstract: Corporate Social Responsibility (CSR) and sustainable business practices are becoming crucial components of corporate operations. Businesses are now adopting greener ways to run their businesses in order to achieve better results. The aim of this research is to investigate how sustainable business practices and Corporate Social Responsibility impact the performance of a company. The research aims to investigate how taking care of the environment, being ethical in business, and being …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 16, Issue 2, 2026 Read article
-
Empowering Academic Libraries: Navigating the Digital Age with Knowledge Management and Online Resource Optimization
Abstract: Knowledge management plays a crucial role in academic libraries, with a focus on enhancing research outputs and improving access to information. In the realm of online resources management, academic libraries must harness online resources to enhance student success and employability. The OntoEng framework provides a theoretical framework for knowledge management. By incorporating such methodological enhancements, future research in both MD and medical education could lead to the development of more …
Published in Journal of Advancements in Library Sciences · Vol. 11, Issue 1, 2024 Read article
-
Time Series Sales Forecasting Using ARIMA Model
Abstract: Sales forecasting is a critical application in various industries and presents one of the most challenging problems worldwide. One method of prediction involves identifying patterns in historical data, where the outcome is known in advance and can be validated using more recent data. If a pattern consistently leads to the same outcome, it can be considered a genuine relationship. This method is highly flexible and can be utilized with diverse …
Published in International Journal of Algorithms Design and Analysis Review · Vol. 2, Issue 1, 2024 · pp. 17–27 Read article
-
Fraud Detection in Government Procurement Using Machine Learning
Abstract: Fraud represents a significant challenge in the realm of procurement, with estimates indicating that between 12 and 30% of global procurement budgets are lost to fraudulent activities (OECD, 2023). The pervasive nature of procurement fraud, which may encompass a range of deceptive practices such as bid rigging, invoice fraud, and procurement kickbacks, not only undermines the integrity of financial operations but also results in substantial losses for organizations. These losses …
Published in Journal of Open Source Developments · Vol. 12, Issue 2, 2025 · pp. 19–34 Read article
-
Sentimental Analysis in Twitter Using Python
Abstract: Social media websites are a great source of information because they have a lot of data. For instance, Twitter generates millions of packets of text. These statistics may be employed for commercial or charitable purposes. One of the hottest new buzzwords for many business strategies is the analysis of data from these social networking websites. Sentimental analysis can be used to manage election campaigns, global health problems, technical concepts, inventions, …
Published in International Journal of Computer Science Languages · Vol. 1, Issue 1, 2023 · pp. 28–32 Read article
-
Understanding Market Research and Marketing Intelligence in Pharmaceutical Marketing: Role played by Medical Affairs
Abstract: Market Research and Marketing Intelligence are crucial components in pharmaceutical marketing, providing insights that drive strategic decisions and competitive advantage. Market research in the pharmaceutical industry involves collecting and analyzing data to understand market demands, patient preferences, and the competitive landscape. Understanding market research and marketing intelligence in pharmaceutical marketing is very important and medical affairs play a key role by serving as a bridge between scientific knowledge and market …
Published in Research and Reviews: A Journal of Pharmaceutical Science · Vol. 17, Issue 1, 2026 · pp. 124–129 Read article
-
Understanding of Environmental and Cultural Factors Affecting Online Purchase Behavior
Abstract: Online purchase behavior is influenced by a complex interplay of environmental and cultural factors, which are critical to understanding the context of e-commerce. This research aims to explore how these factors shape consumer behavior, providing insights for businesses to enhance their online strategies. Environmental factors include technological infrastructure, economic conditions, and regulatory policies that create the backdrop against which online transactions occur. For instance, a robust internet infrastructure and favorable …
Published in Journal of Communication Engineering & Systems · Vol. 14, Issue 3, 2024 · pp. 29–36 Read article
-
Sustainable Waste Management through Polymer Recycling: A Review of Business Model and Managerial Innovation
Abstract: Plastic and other polymeric materials have transformed modern life by providing durability, versatility, and cost-effective solutions across industries such as packaging, healthcare, construction, and transportation. However, their extensive use and improper disposal have created significant environmental concerns, including plastic pollution, landfill accumulation, and marine ecosystem degradation. This review synthesizes existing literature on polymer recycling with a focus on business-model innovation and managerial practices that can support sustainable waste management at …
Published in Journal of Polymer & Composites · Vol. 14, Issue 2, 2026 · pp. 155–166 Read article
-
A Comprehensive Tool for Authenticating Instagram Profiles Using Instaloader
Abstract: With the rapid growth of Instagram as a dominant social media platform, there is an increasing need for tools that allow users to extract, analyze, and monitor profile data efficiently. Instagram has become one of the leading platforms for personal branding, influencer marketing, business promotion, and public communication. As businesses and individuals seek to better understand their presence and influence on this platform, the need for reliable data extraction tools …
Published in Journal of Computer Technology & Applications · Vol. 16, Issue 2, 2025 · pp. 93–98 Read article
-
Optimizing Supply Chain Management: Strategies, Innovations, and Sustainable Practices for Enhanced Operational Efficiency and Global Competitiveness
Abstract: Supply chain management (SCM) is a critical component of modern business operations, directly influencing operational efficiency and global competitiveness. This paper explores strategies, innovations, and sustainable practices aimed at optimizing SCM. It examines the integration of digital technologies, such as artificial intelligence and digital twins, to enhance supply chain performance and adaptability. Additionally, the study delves into sustainable supply chain management (SSCM) practices, including sustainable sourcing, green packaging, and waste …
Published in Journal of Production Research & Management · Vol. 15, Issue 1, 2025 · pp. 1–6 Read article
-
Customer Churn Prediction Using ML Algorithms
Abstract: Comprehending customer churn is essential for businesses aiming to enhance and sustain customer relationships. This study introduces a machine learning approach aimed at forecasting customer churn by leveraging demographic and behavioral data. Our research involved developing predictive models using support vector machines (SVM), random forests, and decision trees, evaluating their efficacy using real-world data from the telecom industry. Our findings underscore that random forests consistently outperform SVM and decision trees …
Published in Journal of Computer Technology & Applications · Vol. 15, Issue 2, 2024 · pp. 70–75 Read article
-
A Study on the Impact of Seasonal Sales on E-Commerce Trends in India: Insights from Amazon and Flipkart
Abstract: This study investigates the growing impact of seasonal sales on e-commerce trends in India, with a particular emphasis on two leading platforms, Amazon and Flipkart. Large-scale events such as the Great Indian Festival and the Big Billion Days have become defining moments in the country’s online retail calendar, creating noticeable shifts in consumer purchasing behavior, sales volumes, and digital marketing approaches. The research examines how heavy discounts, limited-time offers, and …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 3, 2025 · pp. 01–06 Read article
-
Big Data, Big Impact: The Role of Analytics in Modern Business
Abstract: In modern business, “Big Data” signifies the vast amount of data collected from various sources, and “Big Data Analytics” refers to the process of analyzing this data to extract valuable insights, enabling companies to make data-driven decisions, optimize operations, better understand customers, and ultimately gain a competitive edge by identifying trends, patterns, and opportunities that might otherwise be missed. This study analyzes large datasets, by which businesses can gain deeper …
Published in Journal of Advanced Database Management & Systems · Vol. 12, Issue 2, 2025 · pp. 01–11 Read article
-
Data Mining for E-Commerce and Social Media: Insights and Future Research Directions
Abstract: The fast expansion of e-commerce and social media has heralded a new era of data-rich settings, with enormous quantities of user interactions, preferences, and transactions generated on a daily basis. Data mining has developed as a critical strategy for leveraging big datasets, allowing businesses to gain concrete knowledge and drive decision-making. Data mining in e-commerce improves operational efficiency and user pleasure by allowing for personalized recommendations, consumer segmentation, fraud detection, …
Published in E-Commerce for Future & Trends · Vol. 12, Issue 1, 2025 · pp. 14–23 Read article
-
Green Logistics: Driving Sustainability in Operations
Abstract: Green logistics refers to the integration of environmentally friendly practices in logistics and supply chain management. As sustainability becomes a key focus in global operations, businesses are increasingly adopting green logistics strategies to reduce environmental impact, minimize carbon emissions, and optimize resource use. This concept involves a broad range of initiatives, such as utilizing energy-efficient transportation modes, reducing packaging waste, adopting green warehousing practices, and promoting recycling and reuse throughout …
Published in Journal of Energy, Environment & Carbon Credits · Vol. 15, Issue 1, 2025 · pp. 30–34 Read article
-
Green Human Resource Management: Trends in Sustainable and Agile Human Resources Research in SMEs
Abstract: Small and medium-sized enterprises (SMEs) collectively have a significant environmental impact, despite each individual SME having a relatively small footprint. To mitigate this impact, the implementation of green human resource management practices is crucial for effective workforce management within SMEs. However, SMEs face challenges in executing these strategies and ensuring long-term business continuity. This study aims to establish a theoretical framework for a business model that can assist SMEs in …
Published in International Journal of Environmental Noise and Pollution Control · Vol. 1, Issue 2, 2023 · pp. 9–33 Read article