STM Journals Peer-reviewed research from Consortium e-Learning Network

Journal of Mobile Computing, Communications & Mobile Networks

Measurement of Service Satisfaction of Mobile (Cellular) Services of India

  1. Ujjal Das
  2. Vishal Kumar
  3. S. Satapathy

Abstract

Nowadays, the mobile industry in India has developed to be very competitive, as different cellular companies jostle for the attention of subscribers. One of the key challenges confronting these cellular companies is how they manage their service quality, which holds a great importance to customer satisfaction. Service quality and customer satisfaction are very essential in maintaining customer loyalty. In this paper, an attempt is made for concrete and measurable improvements in the service through an extensive study on customer’s perception and various extents of the mobile service. Some suggestions are provided for the improvement of service quality in Indian context. Cite this Article:Das U, Kumar V, Satapathy S. Measurement of Service Satisfaction of Mobile (Cellular) Services of India. Journal of Mobile Computing, Communications & Mobile Networks. 2015; 2(1): 5–12p.

Keywords

Support