1 publication

• Published Subscription 12 Mar 2015

  Measurement of Service Satisfaction of Mobile (Cellular) Services of India

  By Ujjal Das, Vishal Kumar, S. Satapathy

  Abstract: Nowadays, the mobile industry in India has developed to be very competitive, as different cellular companies jostle for the attention of subscribers. One of the key challenges confronting these cellular companies is how they manage their service quality, which holds a great importance to customer satisfaction. Service quality and customer satisfaction are very essential in maintaining customer loyalty. In this paper, an attempt is made for concrete and measurable improvements …

  Published in Journal of Mobile Computing, Communications & Mobile Networks · Vol. 2, Issue 1, 2015 · pp. 5–12 Read article →