greenwashing
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A Study on “Clean" in Beauty: A Machine LearningApproach to Ingredient Transparency and ConsumerTrust
Abstract: The burgeoning "clean beauty" market, while driven by consumer demand for safer and more sustainable products, is plagued by ambiguous definitions and the pervasive challenge of "greenwashing". This ambiguity hinders informed consumer choices and complicates brand authenticity. This study addresses these complexities by developing a novel machine learning (ML) framework designed to objectively analyze cosmetic ingredient lists, classify products based on their "cleanliness" profile, and identify key ingredient attributes that …
Published in Recent Trends in Cosmetics · Vol. 3, Issue 1, 2026 · pp. 1–12 Read article
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Need For EPDS in Indian High-Rise Constructions for Reduced Greenwashing and Sustainable Future with Green Polymer and Composites
Abstract: Environmental product declarations (EPDs) are a globally recognized means of communicating the environmental impacts of a product or service across its entire lifecycle. They evaluate various items' environmental performance and pinpoint enhancement chances. EPDs are very useful in the construction industry since they may be used to choose environmentally friendly building materials and techniques. India is undergoing a swift construction surge, with high-rise towers becoming progressively prevalent.. However, the construction …
Published in Journal of Polymer & Composites · Vol. 12, Issue 7, 2024 · pp. 54–66 Read article