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8 articles for “purchase intentions”
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Purchase Intention of Online Consumers: A Study among the Online Consumers’ in Tamil Nadu
Abstract: Online purchase is one of the imperative trading methods worldwide. Consumers’ online purchase intention is based on several social-economic factors. Time constraint is one of the basic reasons for online purchases. People are satisfied with the products purchased online. Hence it is needed to understand the purchase intention of consumers when they prefer online. The present research aims to examine the factors influencing consumers’ online purchase intention among consumers in …
Published in Journal of Production Research & Management · Vol. 7, Issue 2, 2017 · pp. 34–41 Read article
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The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective
Abstract: In recent years, influencer marketing has emerged as a dynamic and influential strategy within the realm of digital marketing, particularly on various social media platforms. This research delves into "The Impact of Influencer Marketing on Consumer Purchase Intentions: A Social Media Perspective". The study aims to comprehensively examine the relationship between influencer marketing activities on social media platforms and consumers' intentions to make a purchase. The study has been conducted …
Published in Journal of Multimedia Technology & Recent Advancements · Vol. 10, Issue 3, 2023 · pp. 29–33 Read article
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The Effect of Packaging Design Elements on Purchase Intention of Junk Food Among College Students
Abstract: This research investigates the impact of packaging design elements on the purchase intention of junk food among college students. Recognizing the influence of visual appeal on consumer behavior, particularly within young adult demographics, this study aims to identify which specific packaging elements, such as color, imagery, typography, and branding, resonate most with college students when choosing junk food. A descriptive survey method was used, targeting students in Delhi NCR, with …
Published in OmniScience: A Multi-disciplinary Journal · Vol. 14, Issue 3, 2024 · pp. 39–47 Read article
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An Empirical Investigation of Factors Affecting Women’s Online Purchase Intentions
Abstract: AbstractWith the rise in internet penetration, internet subscribers in India are expected to rise from 445.96 million in 2017 to 829 million by 2021 and by 2025, approximately 220 million people would shop online as per BCG report on Digital Spending in India. The shift in the online buyer profile from a male dominant segment to female buyer group would encourage & provoke retailers to think & re-design their strategies. …
Published in E-Commerce for Future & Trends · Vol. 6, Issue 2, 2019 · pp. 18–29 Read article
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Sustainable Approaches for Examining the potential use of nanoparticles in future research
Abstract: Theoretical stagnation can always be an eminent danger for any research field. Therefore, the contemporary research themes are constantly explored and examined through battery of examination. Based on the aforesaid rationale, this study examined the counterfeit purchase intention of the youth based on different constructs such as Market mavenism, Cool consumption, Postmodernism, Schadenfreude, Public self-consciousness, Generational norms, and Generational Identification. The questionnaire was administered for collecting the data the responses …
Published in Journal of Polymer & Composites · Vol. 12, Issue 1, 2024 · pp. 1–8 Read article
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Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model
Abstract: Internet and its related technologies have opened the new spectrum for the marketers. One of the highest growing segments is business to consumer E-commerce. E-commerce offers enormous opportunities for the marketer to promote products and services. Thought these opportunities come along with notable challenges. To capitalize on the opportunities and to develop the strategies to deal with challenges that are prevailing in e-commerce market online retailers and website developers have …
Published in E-Commerce for Future & Trends · Vol. 7, Issue 1, 2020 · pp. 24–32 Read article
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A Study on the Factors Influencing the Buying Behaviour of Organic Food Products Amongst Gen Z in Mumbai
Abstract: This study explores the key variables that shape the purchasing behavior of Generation Z (Gen Z) consumers in Mumbai with regard to organic products. As awareness about health and sustainability continues to grow, understanding the preferences of this consumer group has become increasingly important. The research is based on a structured quantitative survey conducted among 100 Gen Z consumers residing in Mumbai. The responses reveal that several factors, including price, …
Published in International Journal of Sustainability · Vol. 2, Issue 2, 2025 · pp. 1–6 Read article
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Food Maza: Online Platform to Buy Food Items
Abstract: Abstract: With this application, customers can purchase the food products with the help of web by sitting at home. Normally the client whenever they need to eat something, they should visit the places, and they wish to buy the things they do the payment and get the food to the home. To beat this manual visit to the restaurants we can utilize this application for all intents and purposes and …
Published in Recent Trends in Programming languages · Vol. 6, Issue 3, 2019 · pp. 11–15 Read article